It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

Expertise pays; polymathy pays exponentially. Build a world-class skillset that will make you unique and irreplaceable.Polymath: a person of wide knowledge and learning. The art of becoming a polymath is really about maximizing your opportunities in life. Don't be the person with the hammer - be the person with an entire woodshop at their disposal.Learn to think outside the box and adopt a flexible mindset. Become multi-faceted.Polymath shows you how to be a singular entity, like Benjamin Franklin, Leonardo da Vinci, and Thomas Young. No, you won't achieve what they achieved, but you will understand the skills, habits, and techniques to master multiple realms of knowledge and skills.Almost every famous genius you know is a polymath. This book will trace their journeys and change the way you look at learning. Jack of all trades, master of none? No such thing.A complete learning framework, from novice to expert, in any skill or discipline.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.Become a modern day Renaissance man/woman; broaden your horizons.-Learn why you should become a pi-shaped polymath.-The primary traits you need to foster genius.-A 10-step process of learning a new topic or skill from A to Z.-How to choose and select your unique set of skills.-How to create your "second brain" on paper.-Examples from every era of mankind.Learn new perspectives, understand people better, and gain confidence to break your comfort zone.Polymathy is the most important skill for your career, hands down. It makes you one-of-a-kind. Become the most unique person you know. Create new routines and habits. Upgrade your life circumstances and see how mentally tough flexible thinking makes you. It boils down to this one question: are you content with your life circumstances? No? Then embrace the polymath mindset.

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.From the author:“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Unlock your creativity.An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life.Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch.And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work.“Brilliant and real and true.”—Rosanne Cash

In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey―getting known.Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity― what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing―and the dangers of oversharing―to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.

The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author of Give and Take and co-author of Option B“Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world.” —Malcolm Gladwell, author of Outliers and The Tipping Point“Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author of Lean InWith Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

Struggling to come up with your next great idea? Discover the inspirational secrets and productive techniques of the masters of creativity to unlock your own genius.\nFinding it impossible to get your creative juices flowing? Don't think your creative talent will ever be strong enough to succeed? Desperate to make your next idea your big break? Award-winning author, copywriter, and blogger Bryan Collins has had a lifelong fascination with creativity and the genesis of amazing ideas. After learning how to unleash his own creative dreams, Collins is now ready to share his hidden secrets with you too. \nThe Power of Creativity is a massive, three-part series set that sets out a practical path to fully-form your first idea and learn to habitually tap your inner genius for countless future ideas. Through the analysis of creative masters like Einstein, Jobs, da Vinci, and Hemingway, you'll discover what these icons did differently and how to apply their strategies to your life. Collins' innovative methodology will help you achieve a creative flow, blast through inner and external barriers, and learn how to finally conquer procrastination once and for all. At long last, you'll discover how to start and finish your creative projects to achieve the success you deserve.In The Power of Creativity, you'll learn:\nHundreds of practical exercises and takeaways to dramatically improve your creative output\nHow to find time and positive energy for your projects even if you have a day job\nWhat to do when a challenging creative project grinds to a halt\nHow to come up with genius ideas using the same methods as Matisse, Mozart, and Michelangelo\nHow to overcome writer’s block, unleash fresh thinking, and achieve much, much more!\n\nThe Power of Creativity is the extensive series you need to stir your creative juices whether you're a beginner or a seasoned professional. This series includes three no-nonsense, interdependent volumes: Learning How to Build Lasting Habits, Face Your Fears and Change Your Life; An Uncommon Guide to Mastering Your Inner Genius and Finding New Ideas That Matter; and How to Conquer Procrastination, Finish Your Work and Find Success. If you like step-by-step creative exercises, practical techniques, and real-life motivational examples, then you will absolutely love Collins’ masterclass.\nBuy The Power of Creativity to reveal your inner creativity today!

AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIPWALL STREET JOURNAL BUSINESS BESTSELLERA BUSINESS BOOK OF THE WEEK AT 800-CEO-READMaster one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review).Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.1. Work Deeply2. Embrace Boredom3. Quit Social Media4. Drain the ShallowsA mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library JournalCreativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.• The cost of preventing errors is often far greater than the cost of fixing them.• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Used successfully by thousands of business managers, educators, and government leaders around the world, Six Thinking Hats offers a practical and uniquely positive approach to making decisions and exploring new ideas.Your success in business depends on how you think. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats":WHITE HAT: neutral and objective, concerned with facts and figures RED HAT: the emotional view BLACK HAT: careful and cautious, the "devil's advocate" hat YELLOW HAT: sunny and positive GREEN HAT: associated with fertile growth, creativity, and new ideas BLUE HAT: cool, the color of the sky, above everything else-the organizing hatThrough case studies and real-life examples, Dr. de Bono reveals the often surprising ways in which deliberate role playing can make you a better thinker. He offers a powerfully simple tool that you--and your business, whether it's a start-up or a major corporation--can use to create a climate of clearer thinking, improved communication, and greater creativity. His book is an instructive and inspiring text for anyone who makes decisions, in business or in life.

A bold reimagining of Maslow's famous hierarchy of needs--and new insights for realizing your full potential and living your most creative, fulfilled, and connected life.When psychologist Scott Barry Kaufman first discovered Maslow's unfinished theory of transcendence, sprinkled throughout a cache of unpublished journals, lectures, and essays, he felt a deep resonance with his own work and life. In this groundbreaking book, Kaufman picks up where Maslow left off, unraveling the mysteries of his unfinished theory, and integrating these ideas with the latest research on attachment, connection, creativity, love, purpose and other building blocks of a life well lived.Kaufman's new hierarchy of needs provides a roadmap for finding purpose and fulfillment--not by striving for money, success, or "happiness," but by becoming the best version of ourselves, or what Maslow called self-actualization. While self-actualization is often thought of as a purely individual pursuit, Maslow believed that the full realization of potential requires a merging between self and the world. We don't have to choose either self-development or self-sacrifice, but at the highest level of human potential we show a deep integration of both. Transcend reveals this level of human potential that connects us not only to our highest creative potential, but also to one another.With never-before-published insights and new research findings, along with exercises and opportunities to gain insight into your own unique personality, this empowering book is a manual for self-analysis and nurturing a deeper connection not only with our highest potential but also with the rest of humanity.

A practical handbook for every manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty.Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster. You're juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives.Leading talented, creative people requires a different skill set than the one many management books offer. As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work.Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works.

#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.”—Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to LeadThe #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in lifeIntelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become.Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

The follow-up to his bestseller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice. "You don't need to take a course or buy a product. All you have to do is change your mind."--Steven PressfieldTURNING PRO IS FREE, BUT IT'S NOT EASY.When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own.TURNING PRO IS FREE, BUT IT DEMANDS SACRIFICE.The passage from amateur to professional is often achieved via an interior odyssey whose trials are survived only at great cost, emotionally, psychologically and spiritually. We pass through a membrane when we turn pro. It's messy and it's scary. We tread in blood when we turn pro.WHAT WE GET WHEN WE TURN PRO.What we get when we turn pro is we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and live out.

Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

This inspiring and inventive guide teaches readers how to develop their full potential by following the example of the greatest genius of all time, Leonardo da Vinci.Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an exhilarating new way of thinking. And step-by-step, through exercises and provocative lessons, you will harness the power—and awesome wonder—of your own genius, mastering such life-changing abilities as:•Problem solving•Creative thinking•Self-expression•Enjoying the world around you•Goal setting and life balance•Harmonizing body and mindDrawing on Da Vinci's notebooks, inventions, and legendary works of art, acclaimed author Michael J. Gelb, introduces seven Da Vincian principles, the essential elements of genius, from curiosita, the insatiably curious approach to life, to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as their inspiration, readers will discover an exhilarating new way of thinking.Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind.

A comprehensive guide to creating a podcast, complete with stories of notable successes, instructive failures, and answers to common questions, from the influential podcast producer and host of the By the Book podcast.Though they are the fastest-growing form of media, podcasts are actually difficult to create--and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate's sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum.Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including:Why do you want to start a podcast?Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story.What is your show about?For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?Who is your podcast for?Who are you trying to reach? How will your content and tone appeal to those listeners?How is your show going to be structured?Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.With this motivational how-to guide--the only one on the subject available--you'll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. Illustrated with black-and-white drawings, So You Want to Start a Podcast gives you the tools you need to start a podcast--and the insight to keep it thriving.

Slight scuff to front cover, reddish mark on inside of dj else VG/VG, price intact, 1st edn, classic analysis done for a BBC production on public way to view fine art, 160pps. Loosely inserted TLS (April 2019) essay of Berger by Ben Street.

Unique, practical and straightforward way to learn music theory and discover how music really works.Newly updated and massively expanded edition with new content, exercises and images.This book also features the links to audio examples (hosted on external website). These examples allow you to hear the relevant music theory concepts and understand them better!Have you ever wanted: To know how music theory can make you a better player (on any instrument)?To understand how music works, why we have 12 notes, how they relate to each other and why we use intervals with imperfect resonance?To understand how music theory is not just some made up rules we invented out of thin air; how it’s actually based on the natural laws and stems from natural occurrences, like overtone series?To unlock the mysteries of notes, intervals, music scales, modes, keys, circle of fifths, chords and chord progressions, rhythms and other important concepts in music, and how they all relate to one another?To get a deep understanding of scales, modes and chords, where they come from, what are the different types that exist, how they're built, and how to use any chord or scale in your playing?To learn how to form, name and play any chord that is possible to play?To learn how rhythm works and how to master your rhythm and timing skills that will make you sound like a pro on any instrument?To understand harmony and the magic behind all the beautiful music that you love and how you can (re)create it by yourself?To get a wider perspective on tonal harmony and how melody, harmony, and rhythm work together?To understand composition and improvisation, and how to use voice leading and chord inversions to create beautiful harmonies?To get a grasp on the advanced concepts (such as modal playing, atonality, polychords and polytonality, free music, etc.) that usually only advanced jazz musicians may consider using?But... Have you ever had trouble learning music theory or thought that it was unnecessary, boring or too hard to learn?Have you perhaps thought using intellect will be bad for your playing?If you find yourself in any of this, then this book is the answer you’ve been looking for. It covers pretty much everything that anyone who plays or wants to play music should know. It is the book to have if you want to become a better musician, and have by your side as an immensely useful reference of knowledge.This book is structured in a way that makes it very easy to follow, digest and internalize all important concepts that constitute music theory. What's great is that you don't have to be a college musician in order to understand and use any of this – anyone can do it, even a total newbie. It also doesn't matter what instrument(s) you play, nor your current level of knowledge and playing ability, because music theory is universal and all about what sounds good together! Anyone can benefit from it. It explains the WHY and HOW, and it is your roadmap - a skill and a tool, guided by your ears, for creating your best music.This is the most comprehensive and evergreen book on music theory that you can find – a book you'll wish to study and refer to often, and keep it forever. You’ll also wish to gift it your friends and discuss about its content with other musicians.It will give you what is necessary to become an expert in music theory without frustration and feeling overwhelmed in the process, and this in-turn will have immense benefits to your playing and musicianship!But don’t take my word for it, use the Look Inside feature by clicking on the book cover to get a preview of what you'll find inside.Get this book now and solve all your problems with music theory!

At last a book that shows you how to builddesigna life you can thrive in at any age or stage Designers create worlds and solve problems using design thinking Look around your office or homeat the tablet or smartphone you may be holding or the chair you are sitting in Everything in our lives was designed by someone And every design starts with a problem that a designer or team of designers seeks to solve In this book Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling regardless of who or where we are what we do or have done for a living or how young or old we are The same design thinking responsible for amazing technology products and spaces can be used to design and build your career and your life a life of fulfillment and joy constantly creative and productive one that always holds the possibility of surprise sDesigning Your Life walks readers through the process of building a satisfying meaningful life by approachi

“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus ReviewsIn 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)

An insightful, joyful tour of the transformative powers of starting something new, no matter your age—from the bestselling author of Traffic and You May Also Like“Vanderbilt elegantly and persuasively tackles one of the most pernicious of the lies we tells ourselves—that the pleasures of learning are reserved for the young.” —Malcolm Gladwell, bestselling author of OutliersWhy do so many of us stop learning new skills as adults? Are we afraid to be bad at something? Have we forgotten the sheer pleasure of beginning from the ground up? Inspired by his young daughter’s insatiable curiosity, Tom Vanderbilt embarks on a yearlong quest of learning—purely for the sake of learning. Rapturously singing Spice Girls songs in an amateur choir, losing games of chess to eight-year-olds, and dodging scorpions at a surf camp in Costa Rica, Vanderbilt tackles five main skills but learns so much more. Along the way, he interviews dozens of experts about the fascinating psychology and science behind the benefits of becoming an adult beginner and shows how anyone can get better at beginning again—and, more important, why they should take those first awkward steps. Funny, uplifting, and delightfully informative, Beginners is about how small acts of reinvention, at any age, can make life seem magical.