Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: \nUse free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? \nDone properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: \nCombine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization \nAnd if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Product Description \n"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out." – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your\nhard-earned signups.\nDo you just let them go?Email marketing is one of the highest leverage activities in a SaaS business. It can help:\\nincrease onboarding and trial conversions;\nreduce churn; and\ngrow monthly recurring revenue (MRR).\nBy introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:\\nproduct onboarding completion;\nengagement;\nsales; and\nupgrades to annual subscriptions.\nWe made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:\\nInvesting in more ads;\nBuilding new features hoping they’ll drive engagement;\nRedesigning at the cost of trial and error.\\nYou can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.\nThe SaaS Email Marketing Playbook includes everything I would have loved to know about email\nbefore I got started at LANDR:\\nhow and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions;\nhow to double, triple, or quadruple the performance of every single email you send;\nhow to stand out in an increasingly more crowded inbox; and\nhow to create processes and structure to systematically grow the performance of an email marketing program.\nThe book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.\nThe SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.- -\nThe SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are:\\nselling to consumers or businesses;\ncharging monthly or yearly subscription fees;\ngenerating more than $2k MRR; and\nadding at least 200 email signups per week.\\nFrom the Back Cover \n"40-60% of your first-time users will check out your product and never come back. A good email marketing strategy is often the main difference between users coming back and never touching foot again in your product. This book shows you how to build a SaaS email marketing strategy that actually works." \nWes Bush, Author, Product-Led Growth\\n"Etienne's book helped us set up all of our initial emails for our SaaS business—Pipeline. This book is very valuable to new SaaS businesses because it will show you how to get more subscribers from free trials, retain users, and even get back subscribers who cancel their subscriptions. I think anyone with a SaaS business will find something that can increase conversions from this book. Highly recommended!" \nGreg Davis, Founder & CEO, Pipeline\\n"I feel like I got an upgraded version of myself after going through the book. Etienne has in-depth knowledge of email marketing. The deep dives, cheatsheets, and case studies provided with this book were invaluable, and s

It's time to put the 'marketing' back into email marketing. Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: - Develop strategies and tactics that will make you a better email marketer - Craft email messages that your customers will love and act on - Achieve your goals by using 'Helpful Marketing' - Apply a scientific method to testing and marketing to reduce waste and learn what works

Does any of this sound familiar to you?1. You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email. If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list. Email marketing is NOT list building alone. You need a coherent, holistic strategy to be successful at it.Here’s what’s packed in this how-to guide:\n\nWhat branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list\n7 things your welcome email must do (but probably doesn’t!)\nWhy your lead magnet has to address THESE two critical points \n3 ways to plan your email editorial calendar\n\nAnswers to the questions and more\n - I have thirty thousand page views a month but get only forty-two subscribers for an month. What am I doing wrong?(See section 3 for the answer.) - My email sequence gets a lot of engagement and opens. Everyone says they love my stuff, but I still get no sales for my e-book. Why?(See section 5 for the answer.) - I have a sequence of emails set up in my evergreen funnel, but I’m not getting any sales. Is my product terrible? Should I just scrap it altogether? (See section 7 for the answer.)Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.Imagine having endless email content ideas…Imagine creating an opt-in offer with all the right ingredients that has readers clamoring to get their hands on it…Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers…That’s the power of an email marketing strategy!If you think email marketing is complicated and something you can’t do, my goal with this book is to change that opinion.If you’re struggling with any particular aspect of email marketing, this book will give you a fresh perspective on how you can tackle it too.Intrigued yet?Then scroll to the top and click or tap “Buy Now.”

Do you feel that your email marketing could be generating more income for you? Does it seem like other email marketers make more money - but they put in a lot less effort? In The Email Lifeline, Internet marketer Anik Singal explains why many email marketing efforts fail and shows how to make every email and campaign a success. A leading authority in digital publishing, Singal tells how he went from sending out emails that did nothing to becoming an email marketing magnate with over $100 million in sales. In these pages you’ll discover: • Why email traffic is more valuable than any other traffic - online or not. • How to dramatically build your email list, whether you prefer free or paid methods. • How to write emails that get people to click the “Buy” button. • How to choose the perfect products to promote. • Why event-based marketing is not only simple, but it’s ridiculously profitable. Your email list can make you independently wealthy, but only if you know the rules of the game. If you’re an email marketer who wants to increase your sales but doesn’t know how, this book is for you.

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing\nBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover:\nThe Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.\n6 surefire subject line models that will get your emails opened and read.\nThe "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). \nHow to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.\nThe advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).\n"We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.\nNo jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony LatimerWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.\nHow to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.\nThe best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?\nGetting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. \nIf you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!Learn how to\nDiscover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won't close the deal until your prospect feels, ""You're the one that can help me the best!"" It's hard to convince prospects, but easier than you think to help them select you.

Email marketing sucks...at least the way most marketers do it.\nConventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.\nBut what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?\nIn Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.

***THE 3RD EDITION OF EMAIL MARKETING RULES IS NOW AVAILABLE ON AMAZON.COM***Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules.Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to:\nEstablish permission practices that will safeguard your ability to get your emails delivered\nSet the right goals for your program\nFill your email list with the least risky and most profitable subscribers\nStreamline your subscription process to maximize growth\nDesign emails that subscribers will respond to\nTarget subscribers with the right messaging at the right time\nLeverage the growth of social media and mobile in your email program\n...and much more\n\nWhile beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.\nWith many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide. \nThe "addictions" and "highs" of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. \nWritten specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: \n\nBuild a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. \n Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Learn the Systems, Tools and Strategies I Used to Build an Email List of Over 27,000 SubscribersAre you using email marketing to effectively grow your business and increase your sales online?In Email Marketing Mastery, you'll discover:How to Build an Email List Even if No One Knows Who You AreGet complete step-by-step tutorials and instructions from beginning to end, including dozens of free training videos (no opt-in required!) included with Email Marketing Mastery.This book is perfect for beginners who need to learn the basics of email marketing and get started today, and for experienced and professional email marketers who want to take their knowledge and marketing systems to the next level.How to Choose the Best Autoresponder for Your BudgetHow do you know which autoresponder is the best for you? I've tested dozens of email marketing systems, and in this book I share only the best of the best, with advanced tips and strategies for maximizing your return while minimizing your investment.How to Increase Your Conversions and Become an Analytics MasterAnalytics are the key to any good email marketer's success. Without data, you'll never know whether what you're doing is working as well as it should be or not. Analytics is the key to constantly improving your marketing systems and growing your business. A tiny increase in conversions can supercharge your profits and income when you apply it across an entire email marketing campaign.How to Save Thousands of Dollars on Marketing and Web designIn the past, if you wanted to create a state-of-the-art online marketing system with email marketing, squeeze pages, analytics, and more, you would have to pay a world-class designer to custom-code every single web page and function. Today, there are free and low-cost options to create every web page and email marketing system you need to succeed. And, best of all, you can do it all yourself with some simple software and a few minutes of work without having to wait for an expensive web designer to finally get things done.Grab your copy of Email Marketing Mastery to start using this powerful tool to grow your business.About the AuthorTom Corson-Knowles is a blogger, speaker, marketing consultant, and the international best-selling author of more than 20 books including Destroy Your Distractions, Facebook for Business Owners, and The Kindle Publishing Bible. Tom has founded several successful businesses including TCK Publishing, an independent book publishing company that specializes in digital publishing and online marketing.Tom has taught thousands of employees, entrepreneurs and freelancers like you how to create the lifestyle of their dreams.Learn how to use email marketing to skyrocket your sales today.Scroll up and click the buy button now to get started.

Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own words, of how he did it -- how he sold everything from roses to Ford cars, from credit cards to coffee, using the direct marketing techniques he and his agency created; how he showed Time, Inc., how to market its magazines and Columbia Records how to become one of the largest and most sophisticated direct marketers in the world.25 years before the Internet was conceived, in a now-famous speech delivered at MIT, Wunderman described the sales relationship of the future as "interactive." In tomorrow's electronic marketplace, the "interactive" techniques that Wunderman developed will account for the great majority of sales worldwide. Wunderman's intimate first-person account provides a business road map to the future.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell?• Does subliminal advertising still surround us?• Can “cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and sound—be aroused when we see a product?Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.