Raise more money for your cause!Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterpriseWritten by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah.This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice with strategies that extend donor loyalty and raise much more money. Supported by dozens of studies over twenty years involving tens of thousands of donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry’s traditional approaches to donor communication and recognition, and clarifies what donors want but seldom get from not-for-profits they support. Donor-Centered Fundraising features straightforward and accessible forecasts that illustrate how much money charitable organizations are failing to raise by employing an approach to fundraising designed for another time and a different donor sensibility. It then goes on to offer readers a step-by-step guide that transforms any not-for-profit into a Donor-Centered organization. Filled with eye opening, humorous and often poignant anecdotes from donors and fundraisers, Donor-Centered Fundraising is the authoritative text for fundraisers, executive directors, board members, donor relations professionals and any staff or volunteers who interact with donors or deal with the financial support of not-for-profits. Donor-Centered Fundraising is today's essential fundraising methodology for the not-for-profit sector.  

A Forbes.com Top 12 Must-Read Book For Nonprofit EmployeesThe Little Book of Gold is a practical and step-by-step guide to professional fundraising. It's dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This book has helped thousands of nonprofits improve their fundraising.This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).Revised and expanded!

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

An innovative guide to how great nonprofits achieve extraordinary social impact.What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact—from Habitat for Humanity to the Heritage Foundation—and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers.Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University’s Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.

The Networked Nonprofit Connecting with Social Media to Drive ChangeThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."―Diana Aviv, president and CEO, Independent Sector"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."―Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'―Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."―Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."―Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."―Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc."URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."―Seth GodinRegister at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

Are you searching for the next big idea in fundraising to help your organization soar? It’s actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells you how to find them, and what to do once you have them. Richard Perry and Jeff Schreifels tell you everything you need to do to take your organization to a new level of performance in major gifts. This book is packed with easy to implement ideas and strategies to create, build, and manage a robust major gift program. You won’t put this book down. You’ll be entertained and helped. You will learn how to create a culture that puts relationships with donors above everything else. You will be left inspired to succeed; because, ultimately, it’s NOT just about the money.

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A popular fundraising blueprint for small- to mid-sized nonprofit organizationsIn the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find: "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches Discussions of budgeting and planning, as well as how to handle significant financial troubleAn indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Best Practices for Fundraising Success Desktop Reference Book educates nonprofits on using unique giving channels to strengthen their programs and practices. With chapters by industry leaders and Blackbaud experts, this book is the go-to reference for nonprofits to understand multichannel fundraising.

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know.From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there’s no limit to what you will be able to build. With this book, you’ll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity“Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers.” -Maeve StrathyThis book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed.About the Author:Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

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A practical step-by-step guide to fundraising that has helped thousands of small nonprofits around the country.A Forbes.com Top 12 Must-Read Book For Nonprofit Employees.The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).Revised and expanded in 2011!Major Topics in The Little Book of GoldLearn how to:Board GivingApproach a Board of Directors about board giving and "ask without asking" Deal with different kinds of board members - those who don't want to give, who see themselves as "rebels," those who are already good givers, new board members, and more. Set up monthly giving for board members Increase board giving a year laterAsking Outside the BoardAsk without sounding desperate Build more monthly donations Get "loose change" donations Set up online giving Thank donors so they want to give againFundraising EventsAvoid events that suck your time for not-enough money Get more money out of events you currently throw Set up one of the most lucrative fundraising events that no one ever thinks ofNew GrantsBe your best self Find new grant opportunities easily Get your foot in the doorThinking BigBuild your donors from the year before Set up donor levels without giving away too much Stay friends with donorsThinking BiggerEvaluate whether your non-profit can handle a capital campaign Make your organization open for planned giving

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

The Relationship Laws that Drive Success There are powerful but invisible laws that determine whether your relationships ―with your clients, colleagues, and friends―will thrive or wither. These relationship laws are ever-present. When you align with them, the results are dramatic. Your network will grow rapidly. You’ll be seen by clients as a trusted partner rather than an expense to be managed. And you’ll find the people around you eager to help you succeed. When you ignore the laws, however, your efforts will falter. Relationship building will seem like very hard work. Power Relationships gives readers a unique, entertaining guide to relationship success at work and in life. Each of the 26 laws is illustrated and explained using a compelling, real-life story that shows how to implement it. The second section of the book presents 16 common relationship challenges with specific solutions. You’ll read about: \nThe top Citigroup executive whose relationship with a CEO was changed forever on a business trip that exploded into chaos, and how you can use the same principle to deepen your own relationships. The philanthropist who, on the verge of being mugged in a dark parking lot, learns how his actions have had an unimaginable ripple effect across several generations How one of the authors flew halfway around the world and used Law 18―“Make them curious”―to turn a make-or-break, five-minute meeting with a top executive into a long-term relationship. The chance encounter on an airplane with a famous actor that revealed a simple but profound truth. It’s Law 25: “Build your network before you need it.” \nSobel (author of Clients for Life, All for One, and Power Questions (with Panas)) and Panas (author of Asking and Supremely Successful Selling) have sold over half a million books and are the leading authorities in their field. Power Relationships is a unique, road-tested guide to relationship success.

Jumpstart your fundraising efforts!Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success depends on its ability to raise donations from individuals, companies, and institutions. The question you’re facing is, “How do we make our voices heard and bring in the needed support?”Here, you’ll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:make a fundraising plan work with individual donors keep givers giving plan special events solicit grants from foundations and corporations use traditional and social media to engage supporters start a side business to raise funds and much more.Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books.The 7th edition is completely updated to reflect recent fundraising trends, such as a rise in the proportion of gifts coming from wealthy donors owing to tax changes. It also suggests strategies for drawing supporters to virtual events.

Behold, I send you as sheep in the midst of wolves. Therefore, beas shrewd as snakes, and as innocent as doves. --Matthew10:16. . . remarkable example of practical humanities scholarship. . ..Those who lead all sorts of nonprofit organizations can benefitfrom this bracing encounter with political realism.--James Wind, president, Alban Institute and author of Places toWorshipLeaders of nonprofit enterprises are often motivated by acompleting vision of how the world should be. Too often, however,this prevents them from understanding and skillfully operating inthe realm of pragmatic realism. For nonprofit leaders who want tosucceed in their efforts to change the world without selling theirsouls, Jinkins and Jinkins offer a guide to pragmatic andprincipled politics.This book includes case studies of the political successes andfailures of talented, good-hearted leaders in a variety of rolesincluding seminary presidents, pastors, and leaders of socialservice agencies. The authors show us that realistic leaders knowthat in the rough and tumble of the real world, we must strive tocreate a place where our values can be translated into policy andcommon life--learning how to do this is the task that confronts us.

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.

In Donor-Centered Leadership Penelope Burk tackles one of our most frustrating and costly problems - the high turnover rate of staff and the financial toll it takes on not-for-profits. In plain language, backed by compelling research with over 6,000 fundraisers, Board members, CEOs, and donors, Penelope reveals how not-for-profits can raise much more money by bringing staff attrition under control.While the book speaks directly to decision-makers, Donor-Centered Leadership is also an essential resource for fundraisers at any level, including Development staff working in or aspiring to management and leadership positions. Penelope puts real numbers to the coming exodus of senior fundraisers on the verge of retirement and offers a win-win solution that capitalizes on young workers' eagerness for more responsibility and earlier promotion.Donor-Centered Leadership exposes mistaken beliefs and out-of-date practices that make it harder for fundraisers to raise money and much easier for them to move on. And it goes further to examine an issue sitting just below the surface - the role that Leadership Volunteers play in fundraising. Penelope presents a riveting case for focusing Board members' attention on the things they do best and which donors say will unleash their philanthropy at a whole new level.Written in a style that is distinctly hers and with her trademark humor, Penelope draws readers through a narrative punctuated by compelling research data and real-life stories towards a conclusion that is nothing short of inspiring. Donor-Centered Leadership is a must-read for everyone in fundraising and in the not-for-profit sector.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.** A Wall Street Journal Bestseller **After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

A blueprint for a national leadership movement to transform the way the public thinks about givingVirtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social problems. In the face of this dilemma, the sector has remained silent, defenseless, and disorganized. In Charity Case, Pallotta proposes a visionary solution: a Charity Defense Council to re-educate the public and give charities the freedom they need to solve our most pressing social issues.Proposes concrete steps for how a national Charity Defense Council will transform the public understanding of the humanitarian sector, including: building an anti-defamation league and legal defense for the sector, creating a massive national ongoing ad campaign to upgrade public literacy about giving, and ultimately enacting a National Civil Rights Act for Charity and Social EnterpriseFrom Dan Pallotta, renowned builder of social movements and inventor of the multi-day charity event industry (including the AIDS Rides and Breast Cancer 3-Days) that has cumulatively raised over $1.1 billion for critical social causesThe hotly-anticipated follow-up to Pallotta’s groundbreaking book UncharitableGrounded in Pallotta’s clear vision and deep social sector experience, Charity Case is a fascinating wake-up call for fixing the culture that thwarts our charities’ ability to change the world.

Why do some nonprofits seem to effortlessly raise money, while others struggle? It's because they have earned the right to ask for money. They have learned that to be successful in today's funding environment, they must keep the investor's perspective in mind, utilize the advantages of rational asks, and always focus on the outcomes delivered. What are Asking Rights? They are the ability to deliver outcomes that are valuable to investors. This book distills the experience of hundreds of funding campaigns into easily digestible bites, including the ingredients for Asking Rights (Credibility, Fundraising Skills, and Outcomes), and the recipe for combining them into a successful funding effort.

When it comes to fundraising, a lot is obvious to professional fundraisers. You know, for instance, that you won't secure big gifts by writing letters. You know that special events can be an iffy way to raise money. You know you can't ignore individuals and rely solely on corporations and foundations. You know ... but do your board members and volunteers? Do they know what works in fundraising and what doesn't? Many don't, which is why Fundraising Mistakes that Bedevil All Boards (and Staff Too) is a great eye opener. Kay Sprinkel Grace dissects the wrongheaded thinking behind 44 of the most common mistakes in fundraising. Your board may think that publicity raises money, or that tax deductibility is a powerful incentive, or that it's impolite to ask for a specific amount. You know better. But until your board does, what's "obvious" to them can derail your progress. Nicely complements David Lansdowne's book, Fund Raising Realities Every Board Member Must Face.

This practical and visionary guide helps you discover that the more you give, the more you have.Simple and easy to use, The Power of Giving provides a wealth of down-to-earth ideas, exercises, and real-life stories that reveal to each reader the unique gifts he or she has to give?including kindness, ideas, advice, attention, hope, and more?and the many ways you can benefit from giving them, from better health to better job prospects.

Nonprofit leadership is messyNonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss…And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofitThis book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Compelling Conversations for Fundraisers: Talk Your Way to Success with Donors and Funders gives professional and volunteer fundraisers the tools to really learn about their donors through personal interaction and conversation guides. This handy guidebook starts with a values-based approach in Chapter 1 then zooms in on the all important one-to-one conversations necessary to be a successful non-profit development officer or volunteer. The authors address the strategic shifts in conversations needed across the stages of fundraising: Acquiring New Donors, Renewing Donors, Re-Engaging Donors, and Upgrading Donors. It also covers meeting and conversation suggestions about planned gifts, endowments, bequests and foundation grants. Filled with conversation-based tips and examples, this essential text provides reminders of the need to sustains funders’ interests and how to do it. Topics include: how to turn a social conversation to one about the mission of your group; how to refresh and deepen your conversations with donors; and, how to create a more positive fundraising experience for donors and fundraisers.Written in a confident and encouraging tone, Compelling Conversations for Fundraisers is an accessible and smart resource for those new to fundraising or seasoned professionals. The conversation guidance and helpful tips for the many types of donor interactions are essential whether the reader is working in a one-person development office or a large university advancement department. Compelling Conversations for Fundraisers will help make the connections that result in new and increasing contributions for all non-profits.Compelling Conversations for Fundraisers was written by two fundraising professionals with track records of success in development offices large and small. Janet Levine has worked in the nonprofit and educational sectors since 1988, beginning her career at the University of Southern California. Just prior to starting her company – Janet Levine Consulting (janetlevineconsulting.com) she was VP of University Advancement at California State University - Dominguez Hills. Laurie A. Selik is a nonprofit professional working with national and Los Angeles-based non-profits since 1999.

BoardSource’s all-time bestseller, this book not only explores the board’s 10 core responsibilities, it also puts them into the context of the governance challenges facing nonprofits today. The book clarifies and distinguishes the board’s responsibilities from those of the chief executive and senior staff. In addition, it includes two appendixes, one covering the individual responsibilities of board members and the other providing a sample self-assessment for individual board members. This new, updated edition includes a deeper discussion of the role that advocacy plays in the responsibilities of nonprofit boards. This publication is part of The Governance Series, a six-book collection addressing all of the fundamental elements of service common to most boards. For more information go to: https://boardsource.org/product/governance-responsibilities/

Andrea Kihlstedt shows us how to ask for gifts in a way that suits us best: according to key personality traits. Think about that. Even introverts can be extremely effective in asking for money. Wow. Kihlstedt identifies four Asking Styles (hence the title) that she calls Rainmakers, Go-Getters, Mission Controllers, and Kindred Spirits. Then she matches the person's Asking Style to the optimal approach for asking for a gift. Asking Styles is a simple and fast-reading book, yet has the potential to transform the philanthropic world by enabling each of us to dramatically improve our personal effectiveness in asking for money. About the Author: Andrea Kihlstedt is a sought-after speaker, trainer, and coach on major-gift fundraising. She is one of the innovative thinkers in the fundraising field. She co-founded Asking Matters through which the Asking Styles system was developed, and she has written two other books on fundraising. About In the Trenches books: You'll know an In the Trenches book not just by its cover, but by the author's fun, upbeat writing style. But don't be fooled by its down-to-earth approach and ample use of sidebars. In the Trenches books are authoritative and cover what a beginner should know to get started and progress rapidly, and what a more experienced nonprofit-sector practitioner needs to move forward in the subject.

Strategies and concepts for mission-based fundraisingFrom the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy Consider today's most pressing issues in fundraising―using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goalsChapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.

Highly effective fundraisers share striking similarities in their attitude, in the way they approach their work, and in the strategies they use to inspire and motivate donors to give stretch gifts. Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close - staff, board members, and volunteers. To put you on the fast track to becoming an even better fundraiser, Panas delves into each of these key attributes, and along the way supplies countless examples of how you yourself can cultivate these ways of thinking and put them into practice immediately.

NEW YORK TIMES BESTSELLER • “A visionary book . . . devoted to providing opportunity to poor people in all countries in an interconnected world.”—Deepak Chopra“An inspiring book by a remarkable woman.”—PeopleIt all started with the blue sweater, the one my uncle Ed gave me. . . . The blue sweater had made a complex journey, from my closet in Alexandria, Virginia, to a young child in Kigali, the capital of Rwanda. . . . The story of the blue sweater has always reminded me of how we are all connected. Our actions—and inaction—touch people we may never know and never meet across the globe.Jacqueline Novogratz left a career in international banking to spend her life on a quest to understand global poverty and find powerful new ways of tackling it. From her first stumbling efforts as a young idealist venturing forth in Africa to the creation of the trailblazing organization she runs today, Novogratz tells gripping stories with unforgettable characters. She shows how traditional charity often fails, but how a new form of philanthropic investing called “patient capital” can help make people self-sufficient and can change millions of lives.More than just an autobiography or a how-to guide to addressing poverty, The Blue Sweater is a call to action that challenges us to grant dignity to the poor and to rethink our engagement with the world.Jacqueline will donate her paperback royalties to Acumen Fund and other organizations fighting for social change.

A pragmatic framework for nonprofit digital transformation that embraces the human-centered nature of your organizationThe Smart Nonprofit turns the page on an era of frantic busyness and scarcity mindsets to one in which nonprofit organizations have the time to think and plan ― and even dream. The Smart Nonprofit offers a roadmap for the once-in-a-generation opportunity to remake work and accelerate positive social change. It comes from understanding how to use smart tech strategically, ethically and well.Smart tech does rote tasks like filling out expense reports and identifying prospective donors. However, it is also beginning to do very human things like screening applicants for jobs and social services, while paying forward historic biases. Beth Kanter and Allison Fine elegantly outline the ways smart nonprofits must stay human-centered and root out embedded bias in order to success at the compassionate and creative work that only humans can and should do.

Here is a book for all boards:• Those wanting to operate with maximum effectiveness • Those needing to clarify exactly what their job is • Those wanting to ensure that all members — novice and veteran — are ‘on the same page’ with respect to their role and responsibilitiesKay Sprinkel Grace’s new work will take your board members only one hour to read, and yet they’ll come away from The Ultimate Board Member’s Book with a firm command of just what they need to do to help your organization succeed.It’s all here in jargon-free language: how boards work, what the job entails, the time commitment involved, the role of staff, serving on committees and task forces, fundraising responsibilities, conflicts of interest, group decision-making, effective recruiting, de-enlisting board members, board self-evaluation, and more.In sum, everything a board member needs to know to understand their role and serve capably is explored.Real world, not theoretical, concrete not abstract, The Ultimate Board Member's Book focuses on issues and concerns that all board members will inevitably face and grapple with.This enlightening one-hour read is THE book to which nonprofit organizations in America turn to hone the skills and effectiveness of their boards.

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missionsThis book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Product DescriptionAre you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. Jeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.About the AuthorJeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don’t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.

This book is about one thing: How to use marketing and effective communications to build donor loyalty after the first gift.The research is conclusive. When your nonprofit connects with its donors at a deeper, more emotional level – when it shows CARE – all of your fundraising metrics improve. Your donor retention, average gift size, and lifetime value will all reach new heights.Follow John Haydon’s clear and concise “CARE framework” for donor communications and you’ll attract additional support from existing donors and see your retention rates improve significantly.Inside: Why the value of donor retention goes far beyond fundraising results What CAREful – and CAREless – nonprofit communications look like How genuinely caring about donors gives your nonprofit a competitive edge Tips and case studies on how to build relationships by connecting, replying, appreciating, and encouraging your donors, no matter the size of your nonprofit Building a culture of CARE at your nonprofitWhat others have to say:“Proven, practical advice on what it truly takes to keep your donors happy . . . A towering legacy containing John’s lifetime of precious knowledge.” —Lisa Sargent, international fundraising copywriter and donor retention communications expert“Following the advice in this book will mean billions more in donations to improve our world.” —Harvey McKinnon, co-author of The Power of Giving

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors―and keeping them―for many years to come.

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There's gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.

Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you: Learn how to position your organization in the community as a constructive, vital, and successful social investment Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communitiesIn this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

Creative Deviations is about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas!It’s an anecdotal and thoughtful how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

In this thought-provoking book, author, researcher, and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money.Working from research conducted over six years with hundreds of charities and donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support.The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization. Filled with eye-opening, humorous, and often poignant anecdotes from both donors and charities, Donor-Centered Fundraising is both a revealing expose and an entertaining read.This book is written for fundraisers, executive directors, communications staff, board members, and any staff or volunteers who interact with donors or deal with the financial support of charitable organizations. Donor-Centered Fundraising sets a new standard for success and establishes itself as the essential fundraising methodology for the times.

A book that will challenge, delight and encourage in equal measure, this uncompromising book bemoans the madness of poor donor stewardship that besets the charitable sector and sets to put it right. A no nonsense book and refreshing look at achieving the real worth of charitable donors. Mining the depths of his extensive knowledge from 30 years of fundraising campaigns and giving countless examples of good and bad, Pidgeon, author and world renowned public speaker, describes the highs and lows of minor donor fundraising and decries the crass attitude of many non-fundraising colleagues to these essential donors. Fundraisers' attitudes to their donors will be changed forever.

You need money, you have a board - what's the quickest way to improve your bottom line? Hint: You go where the easier money is. As Andy Robinson shows in How to Raise $500 to $5000 from Almost Anyone: These gifts don't require intensive research, donor cultivation is minimized, soliciting is simple and straightforward, your campaign can be launched, and concluded, in a span of weeks or months. In essence, Robinson has produced the Everyman's guide to asking - a proven, uncomplicated strategy for raising a substantial sum of money efficiently and in a hurry. Complements David Lansdowne's book, Fund Raising Realities Every Board Member Must Face.

How to Write Successful Fundraising AppealsNow in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.

Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!

No other book on the market plumbs the psychology of giving as Mega Gifts does. Jerold Panas, the "800 pound gorilla in the field," explores with a host of notable figures, the motives and pressures that drive men and women to make philanthropic gifts of consequential size.

The 4 Pillars of the Donor Experience—knowledge, strategy, culture, and emotion—build upon the foundation of the Four Pillars of DonorRelations, but goes beyond the tactics of our work and apply to a living philosophy that guides the purpose behind our fundraising practices. The donor experience defines not only why we create meaningful interactions with generous people, but lets us understand the fundamental truths behind why these people continue to respond to our work, continue to give, and deepen their relationships with our organizations.

This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.

Published for development officers, nonprofit board members, fundraising consultants, and others in pursuit of grants from U.S. foundations, this guide provides real-world proposals that resulted in funding for a variety of needs, including general operating support, program development, staff salaries, and program evaluation. The featured proposals request anywhere from $5,000 to $500,000 in funding and were approved by international grantmakers such as the Charles Stewart Mott Foundation, large regional funders such as the Robert W. Woodruff Foundation, corporate donors such as the Mitsubishi Electric America Foundation, and local funders (including family foundations).

From top experts in the field, the definitive guide to grant-writingWritten by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.This updated fifth edition includes:Vital information about grantsmanship in today's ever-changing economic and social climate In-depth interviews with funders, nonprofit leaders, and policy makers about the grants process A new chapter on how to diversify funding and think "outside the box" when grants are scarce Concrete suggestions for developing each section of a proposal Hands-on exercises that let you practice what you learn A detailed description of important websites for grant seekers Strategies for developing and presenting programs that are likely to receive grants

Essays on life that will resonate deeply as readers discover how universal insights can be found in ordinary events.More than thirty years ago, Robert Fulghum published a simple credo—a credo that became the phenomenal #1 New York Times bestseller All I Really Need to Know I Learned in Kindergarten. Today, after being embraced around the world and selling more than seven million copies, Fulghum’s book retains the potency of a common though no less relevant piece of wisdom: that the most basic aspects of life bear its most important opportunities.Here Fulghum engages us with musings on life, death, love, pain, joy, sorrow, and the best chicken-fried steak in the continental United States. The little seed in the Styrofoam cup offers a reminder about our own mortality and the delicate nature of life . . . a spider who catches (and loses) a full-grown woman in its web one fine morning teaches us about surviving catastrophe . . . the love story of Jean-Francois Pilatre and his hot-air balloon reminds us to be brave and unafraid to “fly” . . . life lessons hidden in the laundry pile . . . magical qualities found in a box of crayons . . . hide-and-seek vs. sardines—and how these games relate to the nature of God. All I Really Need to Know I Learned in Kindergarten is brimming with the very stuff of life and the significance found in the smallest details.In the editions since the first publication of this book, Robert Fulghum has had some time to ponder, to reevaluate, and to reconsider, adding fresh thoughts on classic topics including a short new introduction.Praise for All I Really Need to Know I Learned in Kindergarten“A healthy antidote to the horrors that pummel us in this dicey age.”—Baltimore Sun“Within simplicity lies the sublime.”—San Francisco Chronicle“It is interesting how much of it applies not only to individuals, grown or small, but even to nations.”—New York Daily News“As universal as fresh air and invigorating as the fragrance of a Douglas fir.”—Los Angeles Times

You can go after the job you want—and get it!You can take the job you have—and improve it!You can take any situation—and make it work for you!Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:-Six ways to make people like you-Twelve ways to win people to your way of thinking-Nine ways to change people without arousing resentmentAnd much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!