“Each of these chambers contains wonders of history, destiny, and mythology. Chamber Music is hip hop as race and class politics, as music and as poetry on the move. Through Ashon’s vibrant textured prose we watch in awe as these young men seize on whatever the culture has to offer, sampling leftovers and legacies, making themselves into ferocious artists” ―Margo Jefferson, award-winning author of Negroland"Stylistically loaded, reckless, funny, naked, thorough, thoughtful, mysterious, devastating, unrelenting, and compassionate. One of the most rewarding pieces of hip hop criticism ever written."―Jeff Chang, author of We Gon' Be All Right: Notes on Race and Resegregation and Can't Stop Won't Stop: A History of the Hip-Hop GenerationWill Ashon tells, in 36 interlinked "chambers", the story of Enter the Wu-Tang (36 Chambers) and how it changed the world. As unexpected and complex as the album itself, Chamber Music ranges from provocative essays to semi-comic skits, from deep scholarly analysis to satirical celebration, seeking to contextualize, reveal and honor this singular work of art. Chamber Music is an explosive and revelatory new way of writing about music and culture.

Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.Praise for Decoded“Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times“One of a handful of books that just about any hip hop fan should own.”—The New Yorker“Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times“A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe“Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly“Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

The essential oral history of hip-hop, from its origins on the playgrounds of the Bronx to its reign as the most powerful force in pop culture—from the award-winning journalist behind All the Pieces Matter, the New York Times bestselling oral history of The Wire\\n“The Come Up is Abrams at his sharpest, at his most observant, at his most insightful.”—Shea Serrano, #1 New York Times bestselling author of Hip-Hop (And Other Things)\\nThe music that would come to be known as hip-hop was born at a party in the Bronx in the summer of 1973. Now, fifty years later, it’s the most popular music genre in America. Just as jazz did in the first half of the twentieth century, hip-hop and its groundbreaking DJs and artists—nearly all of them people of color from some of America’s most overlooked communities—pushed the boundaries of music to new frontiers, while transfixing the country’s youth and reshaping fashion, art, and even language.\\nAnd yet, the stories of many hip-hop pioneers and their individual contributions in the pre-Internet days of mixtapes and word of mouth are rarely heard—and some are at risk of being lost forever. Now, in The Come Up, the New York Times bestselling author Jonathan Abrams offers the most comprehensive account so far of hip-hop’s rise, a multi-decade chronicle told in the voices of the people who made it happen.\\nIn more than three hundred interviews conducted over three years, Abrams has captured the stories of the DJs, executives, producers, and artists who both witnessed and themselves forged the history of hip-hop. Masterfully combining these voices into a seamless symphonic narrative, Abrams traces how the genre grew out of the resourcefulness of a neglected population in the South Bronx, and from there how it flowed into New York City’s other boroughs, and beyond—from electrifying live gatherings, then on to radio and vinyl, below to the Mason-Dixon Line, west to Los Angeles through gangster rap and G-funk, and then across generations.\\nAbrams has on record Grandmaster Caz detailing hip-hop’s infancy, Edward “Duke Bootee” Fletcher describing the origins of “The Message,” DMC narrating his role in introducing hip-hop to the mainstream, Ice Cube recounting N.W.A’s breakthrough and breakup, Kool Moe Dee recalling his Grammys boycott, and countless more key players. Throughout, Abrams conveys with singular vividness the drive, the stakes, and the relentless creativity that ignited one of the greatest revolutions in modern music.\\nThe Come Up is an exhilarating behind-the-scenes account of how hip-hop came to rule the world—and an essential contribution to music history.

“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. ClubThe perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean “Diddy” Combs.THE INSPIRATION FOR THE VH1 SERIES THE BREAKSThe Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won.300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. INCLUDES PHOTOGRAPHS

This photo-essay, coupled with oral histories, provides a map of the contemporary hip-hop nation in Los Angeles. Bracketed by introductory essays on the history and production of the music and a glossary, the book aims to engage with the city‘s rap scene on its own terms, with interviews and images, documenting its movements and influences, its leaders and up-and-comers. From its beginnings, Los Angeles has been a site of multiple voices, disputes and injustices. The history of rap in this city sets out to tell these stories, providing a voice first for African Americans then, through hip-hop, for many others. Artists interviewed include: Roy Porter; The Watts Prophets; Gill Scott Heron; Ice T.; Nefertiti; Ice Cube; DJ Quik; and Eazy E.

"You have to bear in mind that [Questlove] is one of the smartest motherf*****s on the planet. His musical knowledge, for all practical purposes, is limitless." --Robert ChristgauA punch-drunk memoir in which Everyone's Favorite Questlove tells his own story while tackling some of the lates, the greats, the fakes, the philosophers, the heavyweights, and the true originals of the music world. He digs deep into the album cuts of his life and unearths some pivotal moments in black art, hip hop, and pop culture.Ahmir "Questlove" Thompson is many things: virtuoso drummer, producer, arranger, Late Night with Jimmy Fallon bandleader, DJ, composer, and tireless Tweeter. He is one of our most ubiquitous cultural tastemakers, and in this, his first book, he reveals his own formative experiences--from growing up in 1970s West Philly as the son of a 1950s doo-wop singer, to finding his own way through the music world and ultimately co-founding and rising up with the Roots, a.k.a., the last hip hop band on Earth. Mo' Meta Blues also has some (many) random (or not) musings about the state of hip hop, the state of music criticism, the state of statements, as well as a plethora of run-ins with celebrities, idols, and fellow artists, from Stevie Wonder to KISS to D'Angelo to Jay-Z to Dave Chappelle to...you ever seen Prince roller-skate?!?But Mo' Meta Blues isn't just a memoir. It's a dialogue about the nature of memory and the idea of a post-modern black man saddled with some post-modern blues. It's a book that questions what a book like Mo' Meta Bluesreally is. It's the side wind of a one-of-a-kind mind.It's a rare gift that gives as well as takes.It's a record that keeps going around and around.

A New York Times Best Seller2019 National Book Award Longlist, Nonfiction2019 Kirkus Book Prize Finalist, NonfictionA February IndieNext PickNamed A Most Anticipated Book of 2019 by Buzzfeed, Nylon, The A. V. Club, CBC Books, and The Rumpus, and a Winter's Most Anticipated Book by Vanity Fair and The WeekStarred Reviews: Kirkus and Booklist"Warm, immediate and intensely personal."—New York TimesHow does one pay homage to A Tribe Called Quest? The seminal rap group brought jazz into the genre, resurrecting timeless rhythms to create masterpieces such as The Low End Theory and Midnight Marauders. Seventeen years after their last album, they resurrected themselves with an intense, socially conscious record, We Got It from Here . . . Thank You 4 Your Service, which arrived when fans needed it most, in the aftermath of the 2016 election. Poet and essayist Hanif Abdurraqib digs into the group’s history and draws from his own experience to reflect on how its distinctive sound resonated among fans like himself. The result is as ambitious and genre-bending as the rap group itself.Abdurraqib traces the Tribe's creative career, from their early days as part of the Afrocentric rap collective known as the Native Tongues, through their first three classic albums, to their eventual breakup and long hiatus. Their work is placed in the context of the broader rap landscape of the 1990s, one upended by sampling laws that forced a reinvention in production methods, the East Coast–West Coast rivalry that threatened to destroy the genre, and some record labels’ shift from focusing on groups to individual MCs. Throughout the narrative Abdurraqib connects the music and cultural history to their street-level impact. Whether he’s remembering The Source magazine cover announcing the Tribe’s 1998 breakup or writing personal letters to the group after bandmate Phife Dawg’s death, Abdurraqib seeks the deeper truths of A Tribe Called Quest; truths that—like the low end, the bass—are not simply heard in the head, but felt in the chest.

Ego Trip's Book of Rap Lists is more popular than racism!Hip hop is huge, and it's time someone wrote it all down. And got it all right. With over 25 aggregate years of interviews, and virtually every hip hop single, remix and album ever recorded at their disposal, the highly respected Ego Trip staff are the ones to do it. The Book of Rap Lists runs the gamut of hip hop information. This is an exhaustive, indispensable and completely irreverant bible of true hip hip knowledge.

From the founder of the Wu-Tang Clan, an inspirational book for the hip-hop fan.The RZA, founder of the Wu-Tang Clan, imparts the lessons he’s learned on his journey from the Staten Island projects to international superstardom. A devout student of knowledge in every form in which he’s found it, he distills here the wisdom he’s acquired into seven “pillars,” each based on a formative event in his life—from the moment he first heard the call of hip-hop to the death of his cousin and Clan-mate, Russell Jones, aka ODB.Delivered in RZA’s unmistakable style, at once surprising, profound, and provocative, The Tao of Wu is a spiritual memoir the world has never seen before, and will never see again. A nonfiction Siddhartha for the hip-hop generation from the author of The Wu-Tang Manual, it will enlighten, entertain, and inspire.

NOW BEING TURNED INTO A DOCUMENTARY TO BE AIRED ON AMC IN 2018.****New York Times Best Seller********Picked by Billboard as One of the 100 Greatest Music Books of All-Time********Pitchfork Book Club's first selection****.Here's what The Rap Year Book does: It takes readers from 1979, widely regarded as the moment rap became recognized as part of the cultural and musical landscape, and comes right up to the present, with Shea Serrano hilariously discussing, debating, and deconstructing the most important rap song year by year. Serrano also examines the most important moments that surround the history and culture of rap music--from artists' backgrounds to issues of race, the rise of hip-hop, and the struggles among its major players--both personal and professional. Covering East Coast and West Coast, famous rapper feuds, chart toppers, and show stoppers, The Rap Year Book is an in-depth look at the most influential genre of music to come out of the last generation.Complete with infographics, lyric maps, uproarious and informative footnotes, portraits of the artists, and short essays by other prominent music writers, The Rap Year Book is both a narrative and illustrated guide to the most iconic and influential rap songs ever created. It's like the gold tank from Master P's "Make 'Em Say Uhh!" video, except it's a book. It's like Kanye's verse on "Put On," except it's a book. It's like the face Biggie made when he was on the boat with Puffy in "Hypnotize," except it's a book.

This vibrant book pulses with the beats of a new American South, probing the ways music, literature, and film have remixed southern identities for a post-civil rights generation. For scholar and critic Regina N. Bradley, Outkast's work is the touchstone, a blend of funk, gospel, and hip-hop developed in conjunction with the work of other culture creators--including T.I., Kiese Laymon, and Jesmyn Ward. This work, Bradley argues, helps define new cultural possibilities for black southerners who came of age in the 1980s and 1990s and have used hip-hop culture to buffer themselves from the historical narratives and expectations of the civil rights era. Andre 3000, Big Boi, and a wider community of creators emerge as founding theoreticians of the hip-hop South, framing a larger question of how the region fits into not only hip-hop culture but also contemporary American society as a whole. Chronicling Stankonia reflects the ways that culture, race, and southernness intersect in the late twentieth and early twenty-first centuries. Although part of southern hip-hop culture remains attached to the past, Bradley demonstrates how younger southerners use the music to embrace the possibility of multiple Souths, multiple narratives, and multiple points of entry to contemporary southern black identity.

Filled with more than 250 images of artists including Ice Cube, The Notorious B.I.G., LL Cool J, Naughty by Nature, Public Enemy, 50 Cent, N.W.A, Snoop Dogg, Lil' Kim, Flavor Flav, Lauren Hill, Queen Latifah, TLC, many that have never before been published, this book is set to become the new hip-hop photography bibleWith exclusive, behind-the-scenes access, preeminent photographer Brother Ernie captures the last four decades of the evolution of hip-hop--the styles that grew from it, and the artists who shaped it. Complete with Brother Ernie's personal anecdotes of time spent with subjects, and stories behind the photographs, Hip-Hop at the End of the World shares intimate moments from the most important era of hip-hop.After picking up a camera in the 1973 to document the graffiti art that dominated New York City, Ernest Paniccioli started his journey of whole-heartedly capturing the scene during the most fertile years of hip-hop. Always armed with a 35mm camera, he successfully photographed nearly every rapper of note since the genre's inception, making him the go-to photographer for magazines like Word Up and Rap Masters. Hip Hop at the End of the World is a carefully curated selection of photographs from Brother Ernie's extensive archives, celebrating over 40 years of swag in one of the most complete records of the most crucial movements in American music.

The Wu-Tang Manual is The RZA’s first written introduction to the philosophy and history of Hip-Hop’s original Dynasty, the Wu-Tang Clan.Written in a style that is at once personal and philosophical, The Wu-Tang Manual unravels the intricate web of personalities (and alter egos), warrior codes, numerological systems, and Eastern spiritual ethics that define the Wu-Tang dynasty. Packed with information that reflects the breadth and depth of the RZA’s — and rest of the Clan’s — intellectual interests and passions, The Wu-Tang Manual is divided into four books of nine chambers each, for a total of 36 chambers. All together, the book provides the breakdown of essential Wu-Tang components, from basic information about each of the nine core members of Wu-Tang Clan to deeper explorations of the key themes of the Wu-Tang universe, a dictionary-like Wu-Slang lexicon, and an entire section of Wu-Tang lyrics with densely annotated explanations of what they mean. For the hardcore Wu-Tang disciple and the recent initiate alike, The Wu-Tang Manual is the definitive guide to the essence of Wu, one of the most innovative hip-hop groups of all time.The RZA's most recent book, The Tao of Wu, is also available from Riverhead Books.

The Gospel of Hip Hop: First Instrument, the first book from the I Am Hip Hop, is the philosophical masterwork of KRS ONE. Set in the format of the Christian Bible, this 800-plus-page opus is a life-guide manual for members of Hip Hop Kulture that combines classic philosophy with faith and practical knowledge for a fascinating, in-depth exploration of Hip Hop as a life path. Known as "The Teacha," KRS ONE developed his unique outlook as a homeless teen in Brooklyn, New York, engaging his philosophy of self-creation to become one of the most respected emcees in Hip Hop history. Respected as Hip Hop's true steward, KRS ONE painstakingly details the development of the culture and the ways in which we, as "Hiphoppas," can and should preserve its future."The Teacha" also discusses the origination of Hip Hop Kulture and relays specific instances in history wherein one can discover the same spirit and ideas that are at the core of Hip Hop's current manifestation. He explains Hip Hop down to the actual meaning and linguistic history of the words "hip" and "hop," and describes the ways in which "Hiphoppas" can change their current circumstances to create a future that incorporates Health, Love, Awareness, and Wealth (H-LAW).Committed to fervently promoting self-reliance, dedicated study, peace, unity, and truth, The "Teacha" has drawn both criticism and worship from within and from outside of Hip Hop Kulture. In this beautifully written, inspiring book, KRS ONE shines the light of truth, from his own empirical research over a 14-year period, into the fascinating world of Hip Hop.

Can't Stop Won't Stop is a powerful cultural and social history of the end of the American century, and a provocative look into the new world that the hip-hop generation created.Forged in the fires of the Bronx and Kingston, Jamaica, hip-hop became the Esperanto of youth rebellion and a generation-defining movement. In a post-civil rights era defined by deindustrialization and globalization, hip-hop crystallized a multiracial, polycultural generation's worldview, and transformed American politics and culture. But that epic story has never been told with this kind of breadth, insight, and style.Based on original interviews with DJs, b-boys, rappers, graffiti writers, activists, and gang members, with unforgettable portraits of many of hip-hop's forebears, founders, and mavericks, including DJ Kool Herc, Afrika Bambaataa, Chuck D, and Ice Cube, Can't Stop Won't Stop chronicles the events, the ideas, the music, and the art that marked the hip-hop generation's rise from the ashes of the 60's into the new millennium.

How hip hop shapes our conversations about race -- and how race influences our consideration of hip hopHip hop is a distinctive form of black art in America-from Tupac to the Pulitzer Prize-winning Kendrick Lamar, hip hop has long given voice to the African American experience. As scholar and cultural critic Tricia Rose argues, hip hop, in fact, has become one of the primary ways we talk about race in the United States.But hip hop is in crisis. For years, the most commercially successful hip hop has become increasingly saturated with caricatures of black gangstas, thugs, pimps, and hos. This both represents and feeds a problem in black American culture. Or does it? In The Hip-Hop Wars, Rose explores the most crucial issues underlying the polarized claims on each side of the debate: Does hip hop cause violence, or merely reflect a violent ghetto culture? Is hip hop sexist, or are its detractors simply anti-sex? Does the portrayal of black culture in hip hop undermine black advancement?A potent exploration of a divisive and important subject, The Hip Hop Wars concludes with a call for the regalvanization of the progressive and creative heart of hip hop. What Rose calls for is not a sanitized vision of the form, but one that more accurately reflects a much richer space of culture, politics, anger, and yes, sex, than the current ubiquitous images in sound and video currently provide.

An extraordinary collection of lyrics from rap’s first thirty years, a showcase of poetic depth and diversity“This landmark work chronicles an earth-shattering movement with deep roots.”—New York Times Book ReviewFrom the school yards of the South Bronx to the tops of the Billboard charts, rap has emerged as one of the most influential musical and cultural forces of our time. In The Anthology of Rap, editors Adam Bradley and Andrew DuBois explore rap as a literary form, demonstrating that rap is also a wide-reaching and vital poetic tradition born of beats and rhymes.This pioneering anthology brings together more than three hundred rap and hip-hop lyrics written over thirty years, from the “old school” to the “golden age” to the early 2000s. Rather than aim for encyclopedic coverage, Bradley and DuBois render through examples the richness and diversity of rap’s poetic tradition. They feature both classic lyrics that helped define the genre, including Grandmaster Flash & the Furious Five’s “The Message” and Eric B. & Rakim’s “Microphone Fiend,” as well as lesser-known gems like Blackalicious’s “Alphabet Aerobics” and Jean Grae’s “Hater’s Anthem.”Both a fan’s guide and a resource for the uninitiated, The Anthology of Rap showcases the inventiveness and vitality of rap’s lyrical art. The volume also features an overview of rap poetics and the forces that shaped each period in rap’s historical development, as well as a foreword by Henry Louis Gates, Jr., and afterwords by Chuck D and Common. Enter the Anthology to experience the full range of rap’s artistry and discover a rich poetic tradition hiding in plain sight.

Raised in the ghetto, abandoned as a child, addicted to drugs and women all his life but still able to produce four consecutive #1 hip-hop albums in a row...this is the life and times of the darkest and most dangerously introspective hip-hop artist ever—at the height of his career and completely uncensoredHis real name is Earl Simmons. As a child he placed higher on tests than his fellow students, and liked to spend mornings with his mother and sisters playing games and making pancakes. But for young Earl—a boy growing up on the streets of Yonkers, New York—that kind of childhood didn’t last long. Beatings, abuse, and neglect very soon had him moving on to other things, like robbing, stealing, drugs, and, eventually, jail. Along the way, however, he found a talent and a passion for rhyme.After 27 years of chaos, struggle, and survival, DMX became one of the biggest stories in contemporary music. But his character goes beyond that. He’s also a father, a husband, and more important, someone who never gave up, and never stopped chasing his dreams. He has dedicated his life and his music to expressing the thoughts and feelings of those who have never been heard before—just as he was never heard as a child.

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.

Rap music from New York and Los Angeles once ruled the charts, but nowadays the southern sound thoroughly dominates the radio, Billboard, and MTV. Coastal artists like Wu-Tang Clan, Nas, and Ice-T call southern rap “garbage,” but they’re probably just jealous, as artists like Lil Wayne and T.I. still move millions of copies, and OutKast has the bestselling rap album of all time.In Dirty South, author Ben Westhoff investigates the southern rap phenomenon, watching rappers “make it rain” in a Houston strip club and partying with the 2 Live Crew’s Luke Campbell. Westhoff visits the gritty neighborhoods where T.I. and Lil Wayne grew up, kicks it with Big Boi in Atlanta, and speaks with artists like DJ Smurf and Ms. Peachez, dance-craze originators accused of setting back the black race fifty years. Acting both as investigative journalist and irreverent critic, Westhoff probes the celebrated-but-dark history of Houston label Rap-A-Lot Records, details the lethal rivalry between Atlanta MCs Gucci Mane and Young Jeezy, and gets venerable rapper Scarface to open up about his time in a mental institution. Dirty South features exclusive interviews with the genre’s most colorful players.Westhoff has written a journalistic tour de force, the definitive account of the most vital musical culture of our time.

Instant New York Times BestsellerCharlamagne Tha God—the self-proclaimed “Prince of Pissing People Off,” co-host of Power 105.1’s The Breakfast Club, and “hip-hop’s Howard Stern”—shares his unlikely success story as well as how embracing one’s truths is a fundamental key to success and happiness.In his new book, Charlamagne Tha God presents his comic, often controversial, and always brutally honest insights on how living an authentic life is the quickest path to success. Beginning with his journey from the small town of Moncks Corner, South Carolina to his headline grabbing interviews with celebrities like Justin Bieber, Jay-Z, Nicki Minaj, Kanye West, and Hillary Clinton, he shares how he turned his troubled early life around by owning his (many) mistakes and refusing to give up on his dreams, even after his controversial opinions got him fired from several on-air jobs. Combining his own story with bold advice and his signature commitment to honesty at all costs, Charlamagne hopes this book will give others the confidence to live their own truths.

In the tradition of Carl Wilson’s Let’s Talk About Love, an unforgettable account of fame, fandom, and the problem of making art in the twenty-first centuryIn his multi-hyphenate ambitions, the musician who calls himself Juiceboxxx couldn’t be more modern—you might call him a punk rock-rapper-DJ-record executive-energy drink-magnate. Journalist Leon Neyfakh has been something more than a fan of Juiceboxxx’s since he was a teenager, when he booked a show for the artist in a church basement in his hometown of Oak Park, Illinois.Juiceboxxx went on to the tireless, lonely, possibly hopeless pursuit of success on his own terms—no club was too dank, no futon too grubby, if it helped him get to the next, next level. And, for years, Neyfakh remained haunted from afar: was art really worth all the sacrifices? If it was, how did you know you’d made it? And what was the difference, anyway, between a person like Juiceboxxx—who devoted his life to being an artist—and a person like Neyfakh, who elected instead to pursue a stable career and a comfortable, middle-class existence?Much more than a brilliant portrait of a charismatic musician always on the verge of something big, The Next Next Level is a wholly contemporary story of art, obsession, fame, ambition, and friendship—as well as viral videos, rap-rock, and the particulars of life on the margins of culture.