With so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents? Simple, because you want to help your insurance clients and boost your sales at the same time."Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem." - Robert B. Cialdini, Ph.D., author of Influence Science and PracticeBut don't be mistaken, this book is for more than just insurance agents. Anyone, agency or company, in the industry will benefit from reading Persuasive Selling for Relationship Driven Insurance Agents. Why? Because we all have to sell ourselves and our ideas. Even if you're not in insurance you'll benefit from understanding the sales process and how to ethically persuade at every step."Your basic recipe in this book is how to have winning relationships. Certainly, influencing people is part of that for many roles, but Brian's message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc., as it is to someone selling insurance." - Dean Hildebrandt, President, Assurex GlobalInsurance is a noble industry because it serves two primary functions: 1) insurance helps people get back on their feet after something bad has happened, and 2) insurance stimulates our economy. Despite those noble functions, buying insurance isn't a "feel good" purchase like getting a new car, big screen television, or buying a new home. Unlike those, you hope you never have to use your insurance products. That makes insurance a necessary evil in the eyes of many people, an expense most would rather do without.As an insurance agent you have a lot going against you. But there's hope! When you understand the psychology of persuasion - what causes one person to say yes to another - helping people fill their insurance needs becomes much easier."Brian Ahearn understands the insurance business and what it takes to win as an agent." - Tony Burkhart, President, Burkhart Insurance Agency, Inc.What will you get from reading this book? Here is just a sampling of what you'll learn: Learn scientifically proven psychology that will make it easier for clients to say yes to the protection you know they need. Find out what psychology is best to use during each step of the sales cycle. See how to DEAL with different personality types. Understand how to build relationships quicker, easily deal with objections, and close more sales without coming across as "salesy". Learn from real world insurance examples and case studies.Read this book to increase your book of business, create an easier sales process, and actually enjoy working with your clients.

Let author, Kevin L. Glaser, CPCU, CIC, SCLA, ARM, AAI, AIC, ARM-P, AIS, share with you his wealth of first-hand experiences gained in his roles as insurance company adjuster, underwriter, marketing representative, risk manager, and expert witness over a period of thirty years. This revised third edition contains expanded content in most chapters, including factors affecting the price of insurance, litigation related information, comparisons of the insurance industry to the automobile industry, as well as the addition of an index and new easier-to-read book formatting.Who should read Inside the Insurance Industry - Third Edition? This book contains useful information for attorneys, new insurance company hires, risk managers, financial planners, business owners, college students taking insurance courses and individuals who purchase insurance to protect their financial well-being.Sample areas of interest to readers include: * Mechanisms and processes by which insurance is sold - Identification of various distribution methods - Definitions of common industry terminology * Internal workings of insurance companies - Discussion of responsibilities of departments such as marketing, claims, underwriting, policy services, audit, loss control, legal, actuary, subrogation, internal audit, product development, information technology and management * Little known factors that impact insurance companies and policyholders * Factors affecting the price of insurance - How to get the best insurance deal - When (and how) to make an insurance claim * External resources available to assist purchasers of insurance - Consultants - Public adjusters * Risk management - Risk manager essential responsibilities - Sample case study * Litigation-related information * What the future holds for the insurance industry.This book is written in an easy-to-understand format which allows people with limited experience working with insurance to better understand many areas of insurance which were previously unknown to them. It contains just the right mix of broad and specific information. All of the above are valuable reasons to purchase Inside the Insurance Industry - Third Edition.But the #1 reason for you to buy this book is that it will save you money!

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

The demand on multi-line reps to sell Life insurance has never been higher. Through my coaching, conducting sales interviews, and accompanying reps on joint sales calls, I've experienced the prospect interviews collected in this book. Many times after sharing these experiences while coaching or during a seminar, I've been told "You should put that in a book!" Well, now I have. The skills, concepts, and knowledge I put forth will help you become a skilled interviewer, build strong relationships, and will immediately impact your Life sales. I demonstrate how to get your clients and prospects engaged in your conversations; how different types of questions help improve the connections between you and your prospects; and how to successfully overcome common objections and close successfully. Whether you are new to the industry or have years of experience, what you'll learn here will be instrumental in building a successful multi-line career.

What if the word "no" didn't slow you down, depress, or discourage you?Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me!That’s the lesson twenty-eight year old copier salesman Eric Bratton is about to learn. And he’s going to learn it from the most unlikely of mentors - himself!Imagine going to bed one night, then to awaken the next morning in a strange house with no idea of how you got there. Only this house doesn’t belong to just anyone – it belongs to you… a wildly successful future version of the person you might one day become, providing you are willing to start doing one simple thing.Before the weekend is over Eric will learn… What it takes to outperform 92% of the world’s salespeople. That failing and being a “failure” are two very different things. A whole new way to set goals that's simple, fun, and gets results. Why it’s important to celebrate success and failure. The five failure levels and how to progress through them. How to get past failure and rejection quickly and then move on. And that the most empowering word in the world is not yes… it’s NO!These lessons are destined to change the way he thinks, the way he sells, and the way he lives forever.And they’ll do the same for you.A short, powerful, easy read.Don't wait. Scroll up, get it and read it today!

Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.CASHFLOW Quadrant was written for those who are ready to move beyond job security and enter the world of financial freedom. It’s for those who want to make significant changes in their lives and take control of their financial future.Robert believes that the reason most people struggle financially is because they've been spent years in school but were never been taught about money. Robert’s rich dad taught him that this lack of financial education is why so many people work so hard all their lives for money… instead of learning how to make money work for them.This book will change the way you think about jobs, careers, and owning your own business and inspire you to learn the rules of money that the rich use to build and grow their wealth.

Troy Korsgaden's timeless classic Power Position Your Agency is now available for Kindle! Don't waste time--get your copy today and grow your Agency!Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year?Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast. * How to get appointments with 10 clients every day* How to find qualified clients and get them to come to you* How to get clients in and out of your office in 30 minutes--or less!You'll also discover how to ramp up for success with something you already have but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch.Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

You’re in the insurance business, and you’re searching for a breakthrough. Maybe you’re a new agent and feel overwhelmed by the task ahead of you. Or maybe you’ve already been in the business for several years, and you’re doing pretty well, but you’ve hit a plateau. Whatever the case, you’re looking for a way to put your business on the path to continuous growth. If this sounds like you, you’re in the right place. The Breakthrough Insurance Agency shows you how to build a successful agency from the ground up. Moreover, it gives you the keys to break out of the stagnation rut many agents fall into after they’re established. Using his acclaimed agency-building process, top insurance agent Bart Baker walks you through the ten key steps of creating an agency that give you the results you’ve been dreaming of. You’ll learn how to set a powerful vision for your business, fund continuous growth, maximize your success with the 3M Breakthrough System™ and the Gap Elimination Process™, set up departments that work, structure a compensation plan that serves you and your employees, and ultimately transform your agency from a quote shop into a referral shop. It doesn’t matter what stage of the game you’re at. As long as you are truly motivated to create a bigger and better future for yourself, you can shave years and years off of your journey to getting you and your family to where you aspire to be. The Breakthrough Insurance Agency will show you how to make it happen.

In the history of selling life insurance, the most exciting, profitable time to be doing it is right now.The advances in technology and the shifts in consumer behavior and psychology have redefined what it means to build a successful, long-term life insurance business.The Digital Life Insurance Agent is the essential guide for life insurance agents of all skill levels to transition into the digital age. This book outlines the steps new agents need to take in order to get their business up and running, and will also help experienced agents who want to transition their business online.The Digital Life Insurance Agent provides a roadmap to building a predictable lead flow using online prospecting techniques, training on how to sell over the phone and basic training to get newer agents set up.If agents have the desire to change and the discipline to make it happen, the end result of executing the strategies outlined in this book will leave agents with a marketing machine that generates leads at all hours of the day, regardless of if the agent is sitting at the office, or on a beach!

For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the book “every leader should read” (Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma) for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business.4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd Edition a book that no business leader can afford to miss.The 2nd Edition provides more than 30 percent new content, including insight on topics such as:-How 4DX impacts leaders of leaders.-The one metric that sustains execution for the long term.-Three leadership mindsets required for strategic commitment.-Utilizing technology for compelling executive scoreboards.The 4 Disciplines of Execution are used by more than 100,000 teams around the world in business, government, and education, and are changing how teams and organizations achieve their most important goals.The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines—Focus on the Wildly Important; Act on Lead Measures; Keep a Compelling Scoreboard; Create a Cadence of Accountability—leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

Do you ever wonder if there is a way to use Social Media to increase sales or improve retention? Is your network exploding with new contacts every day? If not, maybe it's time for you to chalk out a solid online marketing strategy for your insurance agency. When you are a Tradigital agent, you can: -increase prospecting and opportunities for sales -increase customer service -improve retention and cross sales -gain referrals -humanize your agency brand In Going Tradigital, you will discover the best practices from two top insurance agents who have discovered the power of combining traditional marketing techniques with the latest in digital marketing methods. Your insurance agency can become more profitable and experience exponential growth on social media. Go tradigital. May your agency never be the same again!

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you’ll discover:• How to get new customers, clients or patients and how to make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.• How to annihilate competitors and make yourself the only logical choice.• How to get amazing results on a small budget using the secrets of direct response marketing.• How to charge high prices for your products and services and have customers actually thank you for it.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.The Personal MBA explains concepts such as: The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

If an elephant sits on you, are you covered? You may laugh, but the question is based on a true story. An American couple was on safari in Africa when the husband walked too close to an elephant while taking a photo. The elephant unexpectedly sat down on the man and killed him. None of us know when disaster may strike, whether it’s a house fire, a car accident, or an elephant sitting on you. But you can protect yourself and your loved ones from life’s worst case scenarios by securing the right insurance coverage for your situation. In If an Elephant Sits on You, Are You Covered? top insurance agent Bart Baker walks you through the steps to safeguard the people and things you love from unforeseen catastrophes. Using his acclaimed Gap Elimination Process™, Baker guides you through the nuts and bolts of eight key insurance categories: homeowners, auto, umbrella, life, long-term care, disability, natural disasters, and collectibles. Filled with engaging stories, inspiring experiences, and sound advice, this book shows you how to build a matrix of security around the things that matter most in your life. Practical tips and questions also guide you in making wise choices for maximum protection in the most cost-effective ways. Finally, suggestions on how to choose insurance agents support you in securing the best agent for your unique insurance needs. With this book, you have a powerful tool for protecting you and your loved ones from unexpected disaster. You have a way to avoid elephants.

In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate.Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to• avoid common “voodoo hiring” methods• define the outcomes you seek• generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople• ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate• attract the person you want to hire, by emphasizing the points the candidate cares about mostIn business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementationTurn your organization's idea of a year on its head, and speed your journey to success.

This book grew out of the discovery, in 1986, of an unpublished manuscript by Napoleon Hill, author of Think and Grow Rich. Michael J. Ritt, Jr., executive director of the Napoleon Hill Foundation in Northbrook, IL, knew that sometime during the 1950s Hill had written a book entitled The Science of Successful Insurance Selling, but the work had been lost among the trucks full of papers left by the author at his death in 1970. Hill had organized the text as a series of seventeen lessons, apparently to be taught in a seminar context, each lesson based on one of the seventeen principles of success that he and W. Clement Stone developed when they worked together on seminar and books, including the self-help classic Success through a Positive Mental Attitude. Ritt was elated with his find. He knew that insurance-industry examples and figures were too outdated to make the book viable as it stood, yet it would be a shame to let the old mater’s view on insurance sales languish forever in a dusty archive box. So he sought W. Clement Stone’s advice on what do do with it...

The best all-around book ever written about the insurance business or any business for that matter.Do you often feel like you are: Playing catch-up? Reacting to most days rather than managing them? Struggling with team communication and cooperation? Moving from one marketing strategy to another with little success?Do you want to learn how to: Grow the agency faster? Improve team morale? Reduce employee turnover? Implement better team training? Motivate a passionate and caring team? Build a skilled and reliable team? Pass the one month off test?Invest in your future. Scroll up and add this book to your cart.

How To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling." How to eliminate the fear of rejection. How to build unshakeable confidence. The psychology of why people buy and how to leverage it.The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

Insurance is an extraordinarily useful tool to manage risk. When it works as intended, it provides financial protection to individuals and a profitable business model for insurance firms and their investors. But it is broadly misunderstood by consumers, regulators, and insurance executives. This book looks at the behavior of individuals at risk, insurance industry decision makers, and policy makers at the local, state, and federal level involved in the selling, buying, and regulating of insurance. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory. When actual choices stray from predictions, the behavior is considered to be anomalous. With considerable sums of money at stake, both in consumer premiums and insurance company payouts, it is important to understand the reasons for anomalous behavior. Howard Kunreuther, Mark Pauly, and Stacey McMorrow examine these anomalies through the lens of behavioral economics, which takes into account emotions, biases, and simplified decision rules. The authors then consider if and how such behavioral anomalies could be modified to improve individual and social welfare. This book is neither a defense of the insurance industry nor an attack on it. Neither is it a consumer guide to purchasing insurance, although the authors believe that consumers will benefit from the insights it contains. Rather, this book describes situations in which both public policy and the insurance industry’s collective posture need to change. This may require incentives, rules, and institutions to help reduce both inefficient and anomalous behavior, thereby encouraging behavior that will improve individual and social welfare.

“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted AdvisorFrom bestselling authors of Rainmaking Conversations and Insight Selling.Do you want to connect with buyers and win more sales in the new world of virtual selling?Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.Change isn’t easy.Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.You will learn: The #1 thing virtual sellers needs to focus on to achieve higher win rates 4 key areas of virtual selling that, when mastered, will differentiate you from the competition How consultative selling has changed and how sellers must adapt 4 principles of rapport and 20 questions for building rapport online How to run the most effective virtual sales meetings Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology How to uncover aspirations and afflictions and lead a virtual needs discovery 17 common business factors affecting financial impact and how to build a strong ROI case 5 keys to delivering a powerful convincing story online How to collaborate with buyers online and virtual meeting tools you can leverage Keys to growing existing accounts with virtual value labs 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity How to deliver powerful virtual sales presentations Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetingsPlus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.

Paychecks and Playchecks: Retirement Solutions For Life is a guide for retirement that is built for uncertain markets like the one we are in today. The Paychecks and Playchecks strategy is a mathematically and scientifically proven approach that will enable you to create a secure retirement, no matter how long you live. You will learn how to retire with enough guaranteed lifetime income to cover your basic expenses and how to optimize the rest of your portfolio to make sure you receive your playchecks. You want to feel comfortable that you have a strategy in place so that your basic living expenses are covered for lifeand there is something leftover to play with. With the crazy financial markets of the last decade, most people feel that a storybook retirement is no longer possible. Here to save the day is Tom Hegna, an economist, retired Lieutenant Colonel and former senior executive officer of a Fortune 100 company. He shares the math and science behind a successful retirement. Despite what most experts say, happily ever after is still within your grasp.

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book byOgilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

"I became a life insurance salesman in London in May 1969, for the glamour, the fast cars, the groupies... the beautiful women who'd stop at nothing to buy life insurance. It's a very well-kept secret."Thus begins Peter Rosengard's extraordinary account of his life so far, and the endless adventures in which he made, lost and remade a fortune; founded London's famous Comedy Store, discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and from a cold call in a public phone box, sold the world's biggest ever life insurance policy, for $100m, for which he is still celebrated in the Guinness Book of Records.This is a book about "chutzpah", testament to a simple belief that "nothing's impossible".REVIEWS"Peter Rosengard is quite, quite mad- but is also brilliant and funny and can sell anything to anyone. As many of us know to our cost."-John Lloyd, TV producer.(QI, Blackadder, Not the Nine o Clock News)" If Peter Rosengard writes half as well as he talks this is a work of genius. If he writes half as fast as he talks you will have finished reading this before you started."-Howard Jacobson, Booker Prize winner."Few careers outside show business have encompassed such vivacity, such bravado, such adulation, such immodest rewards- in short such sexiness."- Richard Askwith. The Evening Standard :ES MAgazine"Peter was a key figure at the birth of what became known as Alternative Comedy. Because of that I am very grateful to him. Hence this quote, highly recommending a book I haven't read. But it means I don't have to buy a policy."-Ben EltonPeter's book is a marvellous rollercoaster tale of a life well lived. He delivers wisdom, jokes and empathy in equal measures. His experiences range from founding the Comedy Store, managing a chart topping pop group, to selling the world's biggest life policy for$100M -from a cold call. I heartily recommend it to anyone interested in business- or indeed life."-Luke Johnson, Chairman, Risk Capital Partners and FT columnist.

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

You can go after the job you want—and get it!You can take the job you have—and improve it!You can take any situation—and make it work for you!Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:-Six ways to make people like you-Twelve ways to win people to your way of thinking-Nine ways to change people without arousing resentmentAnd much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

There is more to selling insurance than writing policies. When done right, you can build a successful business that affords you a lifestyle most people only dream about. Why try to figure it out on your own when you can learn from someone who has already been there and done that? Jeff Hastings knows insurance, and he knows how to build a profitable business. Since starting as a file clerk with Farmers Insurance Group in 1985, Jeff has built an extraordinary business, consistently receiving top awards, including District Manager of the Year in 2005. He and the agents in his district have achieved phenomenal success, and now he shares the keys to their success with you. Many of the business tools you will need are included such as licensing guidelines, a business plan, employment contracts, an employee handbook, business forms and more. If you are serious about building your own insurance agency, So You Want to Be an Insurance Agent gives you a complete system to develop, manage and grow your business.

The only guide you will need to practically understand insurance! Insurance is an excellent way that you can manage the level of risk in your life, and keep your mind at peace. It is a way that you are able to make an investment, so that when an unforeseen event occurs, you do not find that your finances have been rocked beyond recovery. There are so many different ways that you can protect yourself and your assets using insurance, and this book shall provide you a practical guide on how you can accomplish this. The key to getting the most out of insurance is understanding all the basic concepts as well as the principles. This guide is what every beginner needs as their secret tool. Why Learn About Insurance? To understand the Basics To understand the concepts of liability, Risk Management, Life Insurance, & Health Insurance How to choose the right Different Types of Insurance programsWhy you need to be insured What happens when you do not insure your assets How insurance affects your financial stability Here Is a Preview of What You'll Learn... How to manage your risk effectively The best way to choose an Insurance organizations How to Be Aware of Your Loss exposure and claim Making the most out of Insurance policies Much Much More!

Insurers: use analytics to drive far more value from your most important asset -- data!Today, many insurers radically underutilize their data, leaving them vulnerable to traditional and non-traditional competitors alike. Now, drawing on 25 years of industry experience, Patricia Saporito shows how to systematically leverage analytics to improve business performance and customer satisfaction throughout any insurance business.Applied Insurance Analyticsdemonstrates how to use analytics to systematically improve operations ranging from underwriting and risk management to claims. Even more important: it will help you drive more value everywhere by defining a focused enterprise-wide analytics strategy, and overcoming the challenges that stand in your way.Saporito helps you assess your current analytics maturity, choose the new applications that offer the most value, and master best practices from throughout the industry and beyond. Throughout, she helps you gain more value from data assets, technologies and tools you've already invested in. You'll find new case studies, practical tools, and easy templates for improving the "Analytics IQ" of your entire enterprise.For every insurance industry professional and manager concerned with analytics, including users, IT pros, sales/marketing specialists, and data scientists. This book will also be valuable to students in any MBA or other program focused on insurance or risk management, and to many students in IT or analytics-specific programs.

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:o project warmth, enthusiasm, and integrityo effectively use 100 creative closeso increase productivity and professionalismo overcome the five basic reasons people will not buyo deal respectfully with challenging prospects

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:• how consumer needs and expectations have changed and what this shift means for you• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trustWhether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society.Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay?In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets?Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society.In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

RISK IS UNCERTAINTY AS TO LOSS...RISK IS OMNIPRESENT AND ALL PERVASIVE...INSURANCE PROTECTS AGAINST THE ECONOMIC LOSS CAUSED BY RISKThis book provides an actionable approach to the functions of the insurance industry in an easy to use examination of property, liability, life and health insurance coverages plus information on the basics of a risk management program.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home.** A Wall Street Journal Bestseller **After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

The Sales Bible softbound – NEW EDITION WITH SOCIAL MEDIA ANSWERSGlobal sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations.With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program.Jeffrey Gitomer's column, "Sales Moves," and blog, "SalesBlog.com" are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others.The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights: The 10.5 Commandments of Selling Generate leads and close sales in any market environment Find 25 proven ways to set hard-to-get appointments Use top-down selling to fill your sales pipeline with prospects who are ready to buy now Ask the right questions to make more sales in half the time How to use the top social media platforms to create inbound leads and prove valueThe Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal ― and it can help you. So what are you waiting for?

"Winner of the 2014 Kulp-Wright Book Award Presented by the American Risk and Insurance Association".More information can be found here:http://www.aria.org/awards/bookawards.htm Insurance Economics brings together the economic analysis of decision making under risk, risk management and demand for insurance by individuals and corporations, objectives pursued and management tools used by insurance companies, the regulation of insurance, and the division of labor between private and social insurance. Appropriete both for advanced undergraduate and graduate students of economics, management, and finance, this text provides the background required to understand current research. Predictions derived from theoretical argument are not only stated but confronted with empirical evidence. Throughout the book, conclusions summarize results, helping readers to check their knowledge and understanding. Issues discussed include paradoxa in decision making under risk, selection of favorable risks by insurers, the possibility of a "death spiral" in insurance markets, and future challenges such as re-regulation in the wake of the 2007-09 financial crisis and the increasing availability of generic information.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.