35 Best 「life insurance」 Books of 2024| Books Explorer

In this article, we will rank the recommended books for life insurance. The list is compiled and ranked by our own score based on reviews and reputation on the Internet.
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Table of Contents
  1. Persuasive Selling for Relationship Driven Insurance Agents
  2. The life insurance sales management handbook
  3. Busting the Life Insurance Lies: 38 Myths and Misconceptions That Sabotage Your Wealth (Busting the Money Myths Book)
  4. Cracking the Code to Life Insurance Sales for the Multi Line Agent: 10 Essential Sales Skills to Help You and Your Sales Team Sell Life Insurance
  5. Go for No! : Yes is the Destination, No is How You Get There
  6. Tools & Techniques of Life Insurance Planning
  7. Life Insurance Sales Ammo: What to Say in Every Life Insurance Sales Situation
  8. Power Position Your Agency: A Guide to Insurance Agency Success
  9. An American Sickness: How Healthcare Became Big Business and How You Can Take It Back
  10. Confessions of a CPA: The Truth About Life Insurance
Other 25 books
No.1
100

With so many books to read and so little time to read, why do you want to pick up Persuasive Selling for Relationship Driven Insurance Agents? Simple, because you want to help your insurance clients and boost your sales at the same time."Persuasive Selling is a rare find, uncomplicating the intricate process of relationship sales with streamlined principles of human psychology. It's a gem." - Robert B. Cialdini, Ph.D., author of Influence Science and PracticeBut don't be mistaken, this book is for more than just insurance agents. Anyone, agency or company, in the industry will benefit from reading Persuasive Selling for Relationship Driven Insurance Agents. Why? Because we all have to sell ourselves and our ideas. Even if you're not in insurance you'll benefit from understanding the sales process and how to ethically persuade at every step."Your basic recipe in this book is how to have winning relationships. Certainly, influencing people is part of that for many roles, but Brian's message is as important to a spouse, parent, child, bricklayer, janitor, lawyer, etc., as it is to someone selling insurance." - Dean Hildebrandt, President, Assurex GlobalInsurance is a noble industry because it serves two primary functions: 1) insurance helps people get back on their feet after something bad has happened, and 2) insurance stimulates our economy. Despite those noble functions, buying insurance isn't a "feel good" purchase like getting a new car, big screen television, or buying a new home. Unlike those, you hope you never have to use your insurance products. That makes insurance a necessary evil in the eyes of many people, an expense most would rather do without.As an insurance agent you have a lot going against you. But there's hope! When you understand the psychology of persuasion - what causes one person to say yes to another - helping people fill their insurance needs becomes much easier."Brian Ahearn understands the insurance business and what it takes to win as an agent." - Tony Burkhart, President, Burkhart Insurance Agency, Inc.What will you get from reading this book? Here is just a sampling of what you'll learn: Learn scientifically proven psychology that will make it easier for clients to say yes to the protection you know they need. Find out what psychology is best to use during each step of the sales cycle. See how to DEAL with different personality types. Understand how to build relationships quicker, easily deal with objections, and close more sales without coming across as "salesy". Learn from real world insurance examples and case studies.Read this book to increase your book of business, create an easier sales process, and actually enjoy working with your clients.

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No.2
100
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No.3
100

Is life insurance a bad investment? Don’t I lose all my cash value when I die? Shouldn’t I just make a bundle and invest it instead? What about my spouse or my kids—do they need life insurance? Can I borrow money from (or is it against?) a life insurance policy? My insurance advisor told me one thing about insurance, but my financial planner gave me different advice, and an expert on TV said something else entirely. What do I do now? Help! Every day, people like you and me run into questions like these—and no good answers. The truth about life insurance is that myths, misunderstandings, and even outright lies cause a lot of uncertainty around what it is, how it works, who needs it and when, and—most importantly—the great benefits it can bring to your life. This book is here to clear up all that confusion. With combined experience of over fifty years in the life insurance industry, Kim Butler and Jack Burns know what’s true and what isn’t. They’ve seen what works and what fails. They’ve lived through every success and failure the industry can throw at them. And they’re fed up with seeing smart, well-meaning people fall for costly half-truths and mix-ups because they just can’t find the right information. Busting The Life Insurance Lies takes the 38 biggest, loudest myths around life insurance and breaks them wide open. Whether you’re wondering if life insurance is right for you, wanting to understand how it can help you while you’re still alive, or even an insurance advisor yourself, this book will guide you to the answers you need to make the clearest, most informed decision—one you’ll feel good about for the rest of your life.

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No.4
100

The demand on multi-line reps to sell Life insurance has never been higher. Through my coaching, conducting sales interviews, and accompanying reps on joint sales calls, I've experienced the prospect interviews collected in this book. Many times after sharing these experiences while coaching or during a seminar, I've been told "You should put that in a book!" Well, now I have. The skills, concepts, and knowledge I put forth will help you become a skilled interviewer, build strong relationships, and will immediately impact your Life sales. I demonstrate how to get your clients and prospects engaged in your conversations; how different types of questions help improve the connections between you and your prospects; and how to successfully overcome common objections and close successfully. Whether you are new to the industry or have years of experience, what you'll learn here will be instrumental in building a successful multi-line career.

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No.5
100

What if the word "no" didn't slow you down, depress, or discourage you?Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me!That’s the lesson twenty-eight year old copier salesman Eric Bratton is about to learn. And he’s going to learn it from the most unlikely of mentors - himself!Imagine going to bed one night, then to awaken the next morning in a strange house with no idea of how you got there. Only this house doesn’t belong to just anyone – it belongs to you… a wildly successful future version of the person you might one day become, providing you are willing to start doing one simple thing.Before the weekend is over Eric will learn… What it takes to outperform 92% of the world’s salespeople. That failing and being a “failure” are two very different things. A whole new way to set goals that's simple, fun, and gets results. Why it’s important to celebrate success and failure. The five failure levels and how to progress through them. How to get past failure and rejection quickly and then move on. And that the most empowering word in the world is not yes… it’s NO!These lessons are destined to change the way he thinks, the way he sells, and the way he lives forever.And they’ll do the same for you.A short, powerful, easy read.Don't wait. Scroll up, get it and read it today!

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No.6
88

Life insurance remains one of the cornerstones of financial planning. If you provide life insurance planning to clients, or are looking to expand your business in this key area, this book is a must-have.

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No.8
88

Troy Korsgaden's timeless classic Power Position Your Agency is now available for Kindle! Don't waste time--get your copy today and grow your Agency!Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year?Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast. * How to get appointments with 10 clients every day* How to find qualified clients and get them to come to you* How to get clients in and out of your office in 30 minutes--or less!You'll also discover how to ramp up for success with something you already have but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch.Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

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No.9
83

A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017"This book will serve as the definitive guide to the past and future of health care in America.”—Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies and The GeneAt a moment of drastic political upheaval, An American Sickness is a shocking investigation into our dysfunctional healthcare system - and offers practical solutions to its myriad problems.In these troubled times, perhaps no institution has unraveled more quickly and more completely than American medicine. In only a few decades, the medical system has been overrun by organizations seeking to exploit for profit the trust that vulnerable and sick Americans place in their healthcare. Our politicians have proven themselves either unwilling or incapable of reining in the increasingly outrageous costs faced by patients, and market-based solutions only seem to funnel larger and larger sums of our money into the hands of corporations. Impossibly high insurance premiums and inexplicably large bills have become facts of life; fatalism has set in. Very quickly Americans have been made to accept paying more for less. How did things get so bad so fast?Breaking down this monolithic business into the individual industries—the hospitals, doctors, insurance companies, and drug manufacturers—that together constitute our healthcare system, Rosenthal exposes the recent evolution of American medicine as never before. How did healthcare, the caring endeavor, become healthcare, the highly profitable industry? Hospital systems, which are managed by business executives, behave like predatory lenders, hounding patients and seizing their homes. Research charities are in bed with big pharmaceutical companies, which surreptitiously profit from the donations made by working people. Patients receive bills in code, from entrepreneurial doctors they never even saw.The system is in tatters, but we can fight back. Dr. Elisabeth Rosenthal doesn't just explain the symptoms, she diagnoses and treats the disease itself. In clear and practical terms, she spells out exactly how to decode medical doublespeak, avoid the pitfalls of the pharmaceuticals racket, and get the care you and your family deserve. She takes you inside the doctor-patient relationship and to hospital C-suites, explaining step-by-step the workings of a system badly lacking transparency. This is about what we can do, as individual patients, both to navigate the maze that is American healthcare and also to demand far-reaching reform. An American Sickness is the frontline defense against a healthcare system that no longer has our well-being at heart.

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No.10
83

A question I get almost every day is: “why isn’t everyone implementing the principles in this book?” The answer to that question is that everyone who understands these financial truths is implementing them. If you carefully read and absorb the financial principles of life insurance uncovered in this book, you will understand as well. There is a finite amount of knowledge that humans know about the universe. All of this known information falls into three categories: First, there is a certain amount of information that we know and that we are aware that we know. We could say that we are “consciously competent” of this information. Second, there is a large amount of information that we know nothing about. We know that there are certain fields or concepts "out there," but we really don't know anything about them. We might say that we are “consciously incompetent” of this information. The third category of knowledge represents information we don't know, and we’re not even aware that we don't know it. We are "unconsciously incompetent" in these areas. It doesn't mean that the information doesn't exist; it just means that we are currently unaware of its existence. As a result, this information currently sits in our "blind spots." Just like in our cars, there are some things we don’t see that others do. But if we just turn our head 20 degrees, we will see things we have never seen before. This book will help you to turn your head 20 degrees and to discover something wonderful that you have never seen before.

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No.11
83

In the history of selling life insurance, the most exciting, profitable time to be doing it is right now.The advances in technology and the shifts in consumer behavior and psychology have redefined what it means to build a successful, long-term life insurance business.The Digital Life Insurance Agent is the essential guide for life insurance agents of all skill levels to transition into the digital age. This book outlines the steps new agents need to take in order to get their business up and running, and will also help experienced agents who want to transition their business online.The Digital Life Insurance Agent provides a roadmap to building a predictable lead flow using online prospecting techniques, training on how to sell over the phone and basic training to get newer agents set up.If agents have the desire to change and the discipline to make it happen, the end result of executing the strategies outlined in this book will leave agents with a marketing machine that generates leads at all hours of the day, regardless of if the agent is sitting at the office, or on a beach!

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No.12
83

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you’ll discover:• How to get new customers, clients or patients and how to make more profit from existing ones.• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.• How to annihilate competitors and make yourself the only logical choice.• How to get amazing results on a small budget using the secrets of direct response marketing.• How to charge high prices for your products and services and have customers actually thank you for it.

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No.13
83

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.The Personal MBA explains concepts such as: The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability - if you know how to support the price you're asking. 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are? True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

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No.14
81

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

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No.15
81

*Amazon Best Seller in Life Insurance*Questions and Answers on Life Insurance is an extremely useful and one of a kind resource for anyone looking for a simple way to understand life insurance. It covers all the basics and the advanced information that you need to know. And all this in a format where can go directly to the information you need without having to sort through information you're not looking for.Author Tony Steuer brings 17 years of experience in the life insurance. During this time Tony has guided clients with purchasing their life insurance and the ongoing maintenance of policies. He has also worked with professional advisors on reviewing their client's policies and determining needs. Tony has helped to keep client's, where possible, from unpleasant surprises. Questions and Answers on Life Insurance covers:Life Insurance Needs Planning\nKeeping your policy in force\nCompany Evaluations\nPitfalls to look out for\nQuestions and Answers on Life Insurance is a valuable resource for anyone involved with a life insurance policy. It helps makes a complex financial product understandable for consumers as well as financial advisors.

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No.16
81

The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementationTurn your organization's idea of a year on its head, and speed your journey to success.

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No.17
80

This book grew out of the discovery, in 1986, of an unpublished manuscript by Napoleon Hill, author of Think and Grow Rich. Michael J. Ritt, Jr., executive director of the Napoleon Hill Foundation in Northbrook, IL, knew that sometime during the 1950s Hill had written a book entitled The Science of Successful Insurance Selling, but the work had been lost among the trucks full of papers left by the author at his death in 1970. Hill had organized the text as a series of seventeen lessons, apparently to be taught in a seminar context, each lesson based on one of the seventeen principles of success that he and W. Clement Stone developed when they worked together on seminar and books, including the self-help classic Success through a Positive Mental Attitude. Ritt was elated with his find. He knew that insurance-industry examples and figures were too outdated to make the book viable as it stood, yet it would be a shame to let the old mater’s view on insurance sales languish forever in a dusty archive box. So he sought W. Clement Stone’s advice on what do do with it...

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No.18
80

"For anyone who needs to understand different types of life insurance, as well as considerations for purchasing and managing policies, this book should be on your nearby reference shelf. If you’ve frequently found yourself fumbling around with terminology, such as the differences between variable, universal, and variable universal life (VUL) policies, you’ll finally see some light through the haze." - MorningstarAdvisor.com Life insurance doesn't have to be complex or intimidating. Ben Baldwin's completely revised and updated guidebook makes it clear and logical, discussing how to analyze insurance products based on their investment merits and best overall financial returns. This clear, authoritative resource for consumer insurance information covers the pros and cons of Internet purchases, techniques to use capital within a policy, the fixed premium feature, insurance for different stages of life, and the new emergence of "immediate annuities."

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No.19
80

The best all-around book ever written about the insurance business or any business for that matter.Do you often feel like you are: Playing catch-up? Reacting to most days rather than managing them? Struggling with team communication and cooperation? Moving from one marketing strategy to another with little success?Do you want to learn how to: Grow the agency faster? Improve team morale? Reduce employee turnover? Implement better team training? Motivate a passionate and caring team? Build a skilled and reliable team? Pass the one month off test?Invest in your future. Scroll up and add this book to your cart.

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No.20
80

How To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling." How to eliminate the fear of rejection. How to build unshakeable confidence. The psychology of why people buy and how to leverage it.The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

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No.21
80

From a giant of health care policy, an engaging and enlightening account of why American health care is so expensive―and why it doesn't have to beUwe Reinhardt was a towering figure and moral conscience of health care policy in the United States and beyond. Famously bipartisan, he advised presidents and Congress on health reform and originated central features of the Affordable Care Act. In Priced Out, Reinhardt offers an engaging and enlightening account of today's U.S. health care system, explaining why it costs so much more and delivers so much less than the systems of every other advanced country, why this situation is morally indefensible, and how we might improve it.The problem, Reinhardt says, is not one of economics but of social ethics. There is no American political consensus on a fundamental question other countries settled long ago: to what extent should we be our brothers' and sisters' keepers when it comes to health care? Drawing on the best evidence, he guides readers through the chaotic, secretive, and inefficient way America finances health care, and he offers a penetrating ethical analysis of recent reform proposals. At this point, he argues, the United States appears to have three stark choices: the government can make the rich help pay for the health care of the poor, ration care by income, or control costs. Reinhardt proposes an alternative path: that by age 26 all Americans must choose either to join an insurance arrangement with community-rated premiums, or take a chance on being uninsured or relying on a health insurance market that charges premiums based on health status.An incisive look at the American health care system, Priced Out dispels the confusion, ignorance, myths, and misinformation that hinder effective reform.

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No.22
79

“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted AdvisorFrom bestselling authors of Rainmaking Conversations and Insight Selling.Do you want to connect with buyers and win more sales in the new world of virtual selling?Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.Change isn’t easy.Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.You will learn: The #1 thing virtual sellers needs to focus on to achieve higher win rates 4 key areas of virtual selling that, when mastered, will differentiate you from the competition How consultative selling has changed and how sellers must adapt 4 principles of rapport and 20 questions for building rapport online How to run the most effective virtual sales meetings Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology How to uncover aspirations and afflictions and lead a virtual needs discovery 17 common business factors affecting financial impact and how to build a strong ROI case 5 keys to delivering a powerful convincing story online How to collaborate with buyers online and virtual meeting tools you can leverage Keys to growing existing accounts with virtual value labs 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity How to deliver powerful virtual sales presentations Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetingsPlus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.

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No.23
79

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book byOgilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

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No.24
79

Live Your Life Insurance

Butler, Kim D. H.
Createspace Independent Pub

UPDATED and REVISED! "Live Your Life Insurance" shows you exactly how you can take advantage of one of the most common, but misunderstood, financial tools. In it, you'll discover exactly how you can use your life insurance to benefit you while you are alive — and help you build financial security. In addition, it will reveal ways to make the best of your policy no matter what age you are. Most people don't realize what a powerful tool they have in their life insurance policies — this book will be your guide.

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No.25
79

"I became a life insurance salesman in London in May 1969, for the glamour, the fast cars, the groupies... the beautiful women who'd stop at nothing to buy life insurance. It's a very well-kept secret."Thus begins Peter Rosengard's extraordinary account of his life so far, and the endless adventures in which he made, lost and remade a fortune; founded London's famous Comedy Store, discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and from a cold call in a public phone box, sold the world's biggest ever life insurance policy, for $100m, for which he is still celebrated in the Guinness Book of Records.This is a book about "chutzpah", testament to a simple belief that "nothing's impossible".REVIEWS"Peter Rosengard is quite, quite mad- but is also brilliant and funny and can sell anything to anyone. As many of us know to our cost."-John Lloyd, TV producer.(QI, Blackadder, Not the Nine o Clock News)" If Peter Rosengard writes half as well as he talks this is a work of genius. If he writes half as fast as he talks you will have finished reading this before you started."-Howard Jacobson, Booker Prize winner."Few careers outside show business have encompassed such vivacity, such bravado, such adulation, such immodest rewards- in short such sexiness."- Richard Askwith. The Evening Standard :ES MAgazine"Peter was a key figure at the birth of what became known as Alternative Comedy. Because of that I am very grateful to him. Hence this quote, highly recommending a book I haven't read. But it means I don't have to buy a policy."-Ben EltonPeter's book is a marvellous rollercoaster tale of a life well lived. He delivers wisdom, jokes and empathy in equal measures. His experiences range from founding the Comedy Store, managing a chart topping pop group, to selling the world's biggest life policy for$100M -from a cold call. I heartily recommend it to anyone interested in business- or indeed life."-Luke Johnson, Chairman, Risk Capital Partners and FT columnist.

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No.26
79

America’s elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this book is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth. A product so powerful it’s responsible for the success of Walt Disney, JC Penney, Ray Kroc, and thousands of others. Here's what you'll discover: •How the wealthy use this vehicle to create more wealth, take less risk, and create predictable income they can't outlive •Why banks and corporations place billions of dollars in this powerful vehicle •How I earned over 300 percent returns leveraging my life insurance policies •How you can create a safe, predictable foundation to enhance every financial decision you make •How to win with taxes and keep more of the money you make While the information compiled into this book is valuable, you'll also find three case studies that show you exactly how it works. You'll be able to visually see how it grows, how it's accessed, as well as the future income that can be taken. ______________ Influencers of this book are Nelson Nash, his book "Becoming Your Own Banker: Unlock the Infinite Banking Concept"; Pamela Yellen, her book "Bank on Yourself"; Dwayne Burnell, his book "Financial Independence in the 21st Century - Life Insurance * Utilize the Infinite Banking Concept * Compliment Your 401K - Retirement Planning With Permanent Whole Life versus Term or Universal - Create Financial Peace"; and my Father Dan Thompson, and his book "The Banking Effect: Acquiring wealth through your own Private Banking System." I was introduced to these financial strategies at a young age, and this is book represents the effort and energy on both the part of everyone of my mentors, these authors here, as well as my own diligence in learning about and implementing these very same strategies into my personal finances. This book is designed to simplify some of the concepts surrounding cash value life insurance, such as Infinite Banking and Bank on Yourself, and make them easier to understand, stripping them down to the core benefits of cash value life insurance.

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No.27
79

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

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No.28
79

You can go after the job you want—and get it!You can take the job you have—and improve it!You can take any situation—and make it work for you!Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:-Six ways to make people like you-Twelve ways to win people to your way of thinking-Nine ways to change people without arousing resentmentAnd much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

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No.29
79

There is more to selling insurance than writing policies. When done right, you can build a successful business that affords you a lifestyle most people only dream about. Why try to figure it out on your own when you can learn from someone who has already been there and done that? Jeff Hastings knows insurance, and he knows how to build a profitable business. Since starting as a file clerk with Farmers Insurance Group in 1985, Jeff has built an extraordinary business, consistently receiving top awards, including District Manager of the Year in 2005. He and the agents in his district have achieved phenomenal success, and now he shares the keys to their success with you. Many of the business tools you will need are included such as licensing guidelines, a business plan, employment contracts, an employee handbook, business forms and more. If you are serious about building your own insurance agency, So You Want to Be an Insurance Agent gives you a complete system to develop, manage and grow your business.

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No.30
78

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:o project warmth, enthusiasm, and integrityo effectively use 100 creative closeso increase productivity and professionalismo overcome the five basic reasons people will not buyo deal respectfully with challenging prospects

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No.31
78

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:• how consumer needs and expectations have changed and what this shift means for you• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trustWhether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

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No.32
78

In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society.Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay?In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets?Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society.In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?

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No.33
78

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

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No.34
78

The Sales Bible softbound – NEW EDITION WITH SOCIAL MEDIA ANSWERSGlobal sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations.With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program.Jeffrey Gitomer's column, "Sales Moves," and blog, "SalesBlog.com" are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others.The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights: The 10.5 Commandments of Selling Generate leads and close sales in any market environment Find 25 proven ways to set hard-to-get appointments Use top-down selling to fill your sales pipeline with prospects who are ready to buy now Ask the right questions to make more sales in half the time How to use the top social media platforms to create inbound leads and prove valueThe Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal ― and it can help you. So what are you waiting for?

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No.35
78

Selling the Invisible

Harry Beckwith
Grand Central Publishing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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