43 Best 「planer」 Books of 2024| Books Explorer

In this article, we will rank the recommended books for planer. The list is compiled and ranked by our own score based on reviews and reputation on the Internet.
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Table of Contents
  1. The Wedding Book: An Expert's Guide to Planning Your Perfect Day--Your Way
  2. The Budget-Savvy Wedding Planner & Organizer: Checklists, Worksheets, and Essential Tools to Plan the Perfect Wedding on a Small Budget
  3. Equally Wed: The Ultimate Guide to Planning Your LGBTQ+ Wedding
  4. All the Essentials Wedding Planner: The Ultimate Tools for Organizing Your Big Day (Wedding Planning Book, Wedding Organizers, Wedding Checklist Planner)
  5. The Knot Ultimate Wedding Planner and Organizer, Revised and Updated [binder]: Worksheets, Checklists, Inspiration, Calendars, and Pockets
  6. The Knot Yours Truly: Inspiration and Ideas to Personalize Your Wedding
  7. How Brands Grow: What Marketers Don't Know
  8. Your Words Count: A Writing and Editing Planner to Help You Finish Your Book
  9. A Practical Wedding Planner: A Step-by-Step Guide to Creating the Wedding You Want with the Budget You've Got (without Losing Your Mind in the Process)
  10. The Little Book of Wedding Checklists: All the Lists and Tips You Need to Plan the Big Day
Other 33 books
No.1
100

The Idea Book. The How-to Book. The Everything Book. It’s the ultimate wedding planning bible from the ultimate wedding planner. From getting engaged to getting to the altar to taking off for your honeymoon to preserving the memories forever, this is the book to help you bring your dream wedding to life, no matter how big or small your budget.The Wedding Book is:Your fashion consultant, menu planner, etiquette expert, and floral designerAn insider source for stretching budgets and negotiating contractsA digital-savvy friend for making the most of Instagram, Etsy, Pinterest, and wedding planning websites and appsA wise shoulder to lean on when sticky family issues come up Whatever the subject—cakes, stationery, dress shopping, lingerie, tents, Uber, insurance, porta-potties, party favors, the toasts, looking great in photos, tipping, and thank-you notes—The Wedding Book has the answer. Includes lists, schedules, budgeting tools, and timelines.

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No.2
98

Plan your wedding on a budget that works for you. Is your big day price tag giving you wedding bell blues? With the skyrocketing cost of planning a wedding, a majority of newly engaged couples find themselves opting for an intimate ceremony they can plan affordably. Whether your happy day is a low-key celebration or a lavish affair, The Budget-Savvy Wedding Planner & Organizer provides everything needed to plan a dream wedding on a realistic budget.With write-in resources and hundreds of practical tips, The Budget-Savvy Wedding Planner & Organizer provides the essential tools to plan a stress-free wedding. This fundamental wedding planner also includes sample budgets to track all of your expenses from creative inspirations to custom invitations.The Budget-Savvy Wedding Planner & Organizer includes:Save-the-datebook―Use organizational write-in tools to plan for everything from bridal party attire to DIY decorPop the question―Interview vendors, venues, and more with vital must-ask questionsEconomical engagement―Calculate cost breakdowns for every part of your ceremony with sample budgetsFrom your first dance to your final toast, The Budget-Savvy Bride Wedding Planner & Organizer will help turn your dream day into a reality.

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No.3
94

By and large, most wedding books in the market are still centered around one bride and one groom. And yet, the advent of full marriage equality in the United States has made a new, polished wedding planning book dedicated to guiding LGBTQ couples both timely and essential. Kirsten Ott Palladino fills that need with this definitive book to inspire couples everywhere who are seeking a meaningful, personal ceremony and a momentous beginning to legally married life. Equally Wed brings author Palladino's expertise as the cofounder and editorial director of the world's leading equality-minded online resource for LGBTQ wedding planning to the page. Palladino walks readers through every step of the notoriously costly and arduous planning process with wisdom and accessibility. From how to incorporate hot trends among LGBTQ couples to advice on how to incorporate children into a ceremony to more serious hurdles like dealing with homophobia among family members and hiring equality-minded wedding pros, Equally Wed has it all. The author importantly includes an accurate picture of wedding budgets for couples from all backgrounds, and shares her invaluable insider tips for making the most of each vendor; she also addresses fashion advice specific for LGBTQ readers, such as suiting up a masculine person or attending fittings as a butch lesbian or a transgender woman. And best of all, she does it with the celebratory, joyful approach that all couples deserve. With a beautiful 2-color package, a total absence of heteronormative terms and assumptions, and a wealth of advice on every wedding-related topic imaginable, Equally Wed is the go-to LGBTQ wedding guide just as every couple is finally free to wed.

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No.4
91

The essential tool for organizing the picture-perfect wedding of your dreams.Every bride needs a chic and practical planner: Expert advice from in-demand wedding planner Alison Hotchkiss combines to-do lists, sample floor plans, downloadable templates, and gorgeous design by Hello!Lucky to create the ultimate wedding planner book and organizer. There are countless decisions to be made and several little details that simply cannot be forgotten, so this wedding book will help you stay on track moving towards your big day. In a hardcover, 3-ring binder style, you can take this planner book to all of your appointments to take notes and keep all important documents together. Includes 176 pages of planning and organization help, 16 color tabbed dividers, and 2-color interiors.Provides expert advice for every step of the way including resources for gift registries, wedding insurance, wedding websites, travel planning, and more. All the Essentials Wedding Planner truly is the ultimate tool for organizing your big day. A must-have for anyone who is recently engaged and starting the wedding planning process. Makes a great engagement gift for loved ones! Beautifully designed and expertly laid out with practical advice from Alison Hotchkiss spread throughout.

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No.5
88

From the #1 wedding website, The Knot, comes their bestselling binder—the indispensable organizer and planner that hundreds of thousands of married-couples-to-be have relied on—now completely revised and updated for a wide variety of ceremonies.The go-to online resource that has been helping couples plan their wedding ceremonies for more than twenty-five years, The Knot has compiled all their essential planning tools into this beautiful wedding binder that features a linen-textured cover and foil stamping. In addition to dozens of ideas brand-new to this edition, you will find:Detailed timelines and worksheets for scheduling and budgeting Planning and money-saving tips on everything from the dress to the music to the reception decor 8 tabbed dividers packed with visual inspiration, including more than 100 brand-new color photos of updated centerpieces, table settings, favors, and more Extensive information on choosing your vendors, including checklists of key questions to ask Inclusive ideas for modern weddings, including inspiration for LGBTQ+, multicultural, interfaith, and nontraditional ceremonies A PVC pocket for collecting tear sheets, important contracts, and business cards Removable stickers on the front, spine, and back so you can make the binder your ownSince it first published in 1999, The Knot Ultimate Wedding Planner & Organizer has become a go-to resource and guide for anyone preparing to say "I do." Now updated for today's couples, it's also a lovely keepsake after the meaningful, joyful, and customized celebration you're sure to have.

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No.6
88

Your wedding day is a unique opportunity to show the world just who you are as a couple. The Knot Yours Truly helps you envision your celebration—from the big decisions like venue to the small stuff like escort cards—and show off your particular style. Chock-full of fresh ideas for your ceremony, centerpieces, wedding cake, The Knot’s Yours Truly also includes 20 craft projects for personalizing your day. From invitation embellishments to a macrame leash for your four-legged ring bearer, this book has everything you need for the most extraordinary day.

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No.7
88

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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No.8
88

A large-format intensive 6-Month writing and editing planner to help you finish your book.The best time to start writing your book is now. Your Words Count is an interactive 6-month creative writing planner to help motivate you to improve your writing habits and help you discover the discipline needed to finish your novel. Designed to be picked up any time of the year, or in any phase of the process, this workbook serves as a daily accountability journal. With sections on weekly reflection, character creation, story outlining, and marketing and publishing advice, Your Words Count serves as the ultimate guide for the beginning of your writing career."Every writer needs this planner! Impellizeri's background in publishing shines through on every page. She knows what needs to be done and is excellent at guiding aspiring authors on every step they need to follow to complete their manuscript."- International Best-Selling Author Holly Kammier

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No.9
88

The author of A Practical Wedding offers a no-nonsense wedding planner, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually affordWhether you're newly engaged or haven't quite made anything official yet, but you know you want to spend your lives together, you're going to need help planning your wedding. When you're ready to take a deep breath and start, this is the book you want--need--to have. From figuring out what you really want--as opposed to what everyone else thinks you should want--to helping you keep an eye on the ceremony itself and the vows, Meg Keene, founder of apracticalwedding.com, covers all the essentials. With checklists (such as flowers, food, final venue walk-through) and key spreadsheets (guest list and seating chart, budget, venue search, and more), A Practical Wedding Planner helps you:Set a budget--and stick to itChoose a venue: traditional, non-traditional, and everything in betweenHire good vendors and keep your friendors (and tells you why DIY doesn't always save money)Figure out catering, rentals, and everything else Pinterest forgot to tell youReality-check wedding décorCreate and write a ceremony that really represents both of youGet everyone to show up...and have a good time

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No.10
88

Practical checklists and advice to plan the wedding you want The question has been popped, and now it's time for the planning--from your budget to the bridal party to bouquets, you may be wondering how to distill all the to-dos of your big day into small, digestible pieces. This portable wedding planner provides all the tools and tips you need to stay organized and stress-free. Streamlining the planning process into easy-to-navigate sections, this wedding planner provides essential checklists on fundamentals, like accessories and attire, venues and vendors, and flowers and décor. You'll also find plenty of trusted advice to keep you on track, including must-ask questions, comparison charts, timelines, and much more. This wedding planner includes: Low-key or lavish--Customize checklists to suit your wedding size and budget, whether it's a traditional ceremony, distant destination, backyard bash, or something completely different. Portable plans--Perfect for on-the-go planning, this wedding planner has all the checklists, tips, and questions you'll need condensed into one place. Wedding roadmap--From creative inspiration to custom invitations, this wedding planner walks you through the process of planning, prepping, and putting on your dream wedding. The Little Book of Wedding Checklists offers guidance for every big decision for your big day--packed neatly into a petite-sized wedding planner.

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No.11
78

Second revised and extended edition.\nThe “Writer´s Workbook” is meant as a notebook of ideas for authors who are in the process of plotting a novel. It contains help with the key phases of the writing experience, from character development and plot structure to creating marketing plans for your novel.There are clear guidelines, checklists and planning structures for you to use throughout this guide, as well as helpful information on plot devices, such as choosing a narrative style and writing a plot synopsis. \nAuthor Tanja Hanika has drawn on her lengthy writing experiences, and the lessons she learnt during her studies of literature at the University of Treves, to create the “Writer´s Workbook”, which aims to support the process of writing for authors.\nNow available: The second edition with many new worksheets and a glossary attached.

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No.12
78

Named a Best Wedding Planning Book: "Storied Weddings should make the top of your pre-wedding reading list. Storied Weddings meshes planning tools and wedding inspo for an all-inclusive guide to your big day. Bring your own wedding story to life with the help of tips from the pros, beautiful real wedding imagery of everything from invitations to venues, and a Q&A designed to pinpoint your specific wedding style." ―BRIDES Magazine Shape your wedding into a beautiful occasion that goes beyond the look, to one that shares your story.An inspiring book–meets–planning tool brimming with realistic tips and beautiful imagery; Storied Weddings encourages you to examine your tastes, family history, hobbies, styles, and other bits and pieces of your story to weave into your wedding celebration, your storied wedding. Filled with wedding florals, venues, cocktail recipes, bouquet recipes, table setting ideas, color pairings, and more, the book also features charming stories from past couples, real wedding images, and insightful pro tips throughout. A thoughtful Q&A brings a spark to the process—incorporating these questions will encourage couples to really personalize every detail—to bring to life your vision for a timeless celebration that is perfectly you.With fifteen years of planning and designing weddings and celebrations, Nick and Aleah Valley are known as industry leaders who happily share their knowledge and creativity. Their work has been published in Brides Magazine, Sunset Magazine, Better Homes & Gardens, Style Me Pretty, and more.

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No.13
78

Emily Post's Wedding Etiquette is the classic indispensable, comprehensive guide to creating the wedding of your dream, now in its sixth edition.Today's weddings are more complicated than ever, with new traditions replacing old, and new relationships to consider as family life grows more complex. Emily Post's Wedding Etiquette has everything a bride will ever need to know to have the perfect wedding.Anna Post guides brides and their friends and family through weddings to maximize fun and reduce stress, including: How to handle awkward family situations How to address envelopes and word invitations How to choose an officiant How to blend family traditions The timeline of events throughout the engagement and during the wedding Who to include on your guest list How to use technology to your advantage

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No.14
78

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."

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No.15
75

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. \nShows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

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No.16
75

Here at DayWorks we asked ourselves, what distinguishes a Good wedding planner from a Great one? The answer is ... Planning! We have worked tirelessly to create a beautiful & effective Wedding planner. We hope this planner becomes a treasured possession that you will look back at from time to time in the company of your children and even grandchildren your first family treasure!Product features:◆ Perfect size to bring with you when out planning◆Tabbed sections with many easy to navigate subsections◆5 Folders within the subsections to store clippings◆Hard covered Matt finish with Gold foil stamping◆High quality Gold binding to ensure a high end look◆Undated calendar and "To do" list to help you plan regardless of when◆Designed meticulously over many months, with the aid of extensive market researchWedding planner Sections:There are 5 Tabs ; "Keeping Track", "Ceremony","Celebration","The Guests" & "The Big Day". Each of these sections contains subsections which extensively cover all your planning needs, with useful tips along the way to help make your day the perfect wedding!From Budget, down to "Thank you" notes, from undated "to do" lists to last minute checklists we have considered all options to help get you to your Big Day!

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No.17
73

A Straightforward Wedding Planning Book (with free printable downloads of all checklists and worksheets!)This essential guide was developed by a professional wedding planner to help you plan your wedding with ease. Complete with worksheets, checklists, planning advice, and more! You'll find:Wedding Planning Checklist & Timeline (an overview of what you need to do and when)Wedding Budget Worksheet (with recommended percentages for each category)Brainstorming Worksheet (dream up your perfect day with your fiancée)Venue Comparison Worksheet (know what to look for when scouting venues)Questions for Vendors (ask the right questions from the start to avoid headaches in the future)Rental and Prop Worksheet (a list of everything you need from lighting to dessert plates)Photo Shot List (make sure you get all of the photos you want the day of)Wedding Details Workbook (a comprehensive wedding plan that includes a detailed day-of timeline, fill this out and distribute it to all of your vendors to make sure your plan is communicated clearly)Recommended Wedding Resources (a list of my favorite wedding planning tools & resources)BONUS (a free PDF download of all of the forms in this book is included with your purchase! print and fill them out as many times as you need to)Make sure no detail goes overlooked with this comprehensive, easy to use planner.

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No.18
73

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:• Does sex actually sell?• Does subliminal advertising still surround us?• Can “cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and sound—be aroused when we see a product?Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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No.19
73

Wedding Planner

Weaver, Kara
Union Square and Co

An elegant, modern wedding planner in a compact format that’s perfect for today's busy bride-to-be! At last, a portable wedding planner for the modern woman! Smaller, sleeker, and journal-like, this planner is ideal for toting around so you can jot down inspiration and information anywhere. As stunning and stylish as pricier designer planners, it features die-cut tabs that divide it into sections for easy organizing and customizable fill-in charts and lists. There are expandable pockets at the front and back for storing cards and samples, a lay-flat binding, a ribbon marker, and an elastic enclosure to keep everything secure. Complete with suggested timelines and savvy budgeting tips, this practical planner is indispensible to today’s bride-to-be—while its beauty and durability will make it a treasured keepsake of a very special day.

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No.20
73

Take control of your wedding planning (and budget) with over 500 easy hacks to help your wedding go as smoothly as possible--from preventing wardrobe malfunctions to making an adjustable seating chart. Congratulations--you're engaged! But, now what? As you start to share the news with your family and friends, you might start feeling slightly stressed about the amount of planning you suddenly have to do. But wedding planning can actually be easier than you think! With Wedding Hacks you'll find solutions to all your wedding planning worries and prevent any problems that you might not have seen coming. From finding cheaper prices online to dealing with difficult relatives, this book has everything you need to know to make your wedding day one you'll never forget (all while keeping your sanity intact)!

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No.21
73

An easy, elegant, and pocket-sized gift book packed with everything a bride needs to plan her dream wedding. This petite handbook is a personal wedding planner you can carry in your pocket! The perfect engagement present or planning handbook for any soon-to-be bride, this manual is packed with tips to plan, execute, and enjoy the perfect engagement and wedding, including: • How to Set a Budget
 • How to Select Your Attendants
 • How to Find the Dress
 • How to Make Your Guests Comfortable
 • How to Handle Showers and Parties

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No.22
73

In the Must Have Destination Wedding Planner, Lana Sharr and Kim Gateb break down the process of planning a destination wedding - from selecting your destination to whether or not you should fly in photographer - and all the practical considerations in between. This planner is armed with a variety of tips, tricks and hacks to get you through the experience of planning a destination wedding, jam packed with checklists and guides. With so many intricacies to take care of, couples getting married afar will have a clear picture of what they need to do and when, making the process easy and fun, like planning a wedding should be, ensuring no detail big or small will fall through the cracks. Included you will find: - selecting your perfect destination and venue - establishing the budget - creative inspiration, from invitations to flowers to attire - creating your guest list and RSVP list - unique ideas to make your day stand out - creating a website - reading your contracts - resources to help you plan a full weekend of events - and much more!You will NOT regret choosing the Destination Wedding Planner to assist you in planning your dream destination wedding! About the Authors: Lana Sharr is the owner of Quintess Travels, a luxury destination wedding planning agency in Phoenix, Arizona. With over 20 years in the industry and multiple awards to her credit, Lana is the ultimate destination wedding expert. Lana lives outside Phoenix, Arizona with husband, daughter and Doberman Pinscher. Kim Gateb is the author of multiple self- help books and journals, and owns several real estate related businesses. Kim lives in Phoenix, Arizona with her daughter and Miniature Bull Terrier.

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No.23
73

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

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No.24
72

Make your special day perfect with an emphasis on etiquette Your wedding day is one of the most important events in your life, but planning for it doesn't have to be nerve-wracking. This wedding planning book can help ensure your wedding is memorable, meaningful, and most importantly, stress-free. With a unique focus on empathy and mindfulness, this wedding planner offers savvy advice, inclusive considerations for all partners and guests, and interactive prompts to help reduce anxiety and promote joy. Go beyond other wedding planners and organizers with: Etiquette essentials--Discover expert dos and don'ts that instill compassion and mindfulness into the planning process. Day-by-day planning--Plan your wedding one step at a time with timelines and milestones that put the big picture and smaller details into perspective. Practical budget tips--Say "I do" to a wedding that doesn't break the bank with cost-saving strategies that keep your wallet and partner happy. Create your ideal wedding day with this etiquette-focused wedding planner notebook.

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No.25
72

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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No.26
72

For the 2 million monthly followers of powerhouse wedding blog StyleMePretty.com, the major mainstream hit with serious indie cred (think Domino meets Etsy meets Martha Stewart Weddings), and for all brides looking for fresh new inspiration, editor in chief Abby Larson offers an eagerly awaited, entirely unique, and gorgeously photo-rich wedding resource.Joyful, love-filled weddings are created with the details that make the couple unique. These touches--letter-pressed table cards with a pet bulldog cameo; a chandelier to which the bride and groom tied hundreds of colorful ribbons; a photograph of the bride's grandparents fastened around her bouquet--elevate a beautiful day into a deeply personal, unforgettable celebration.Style Me Pretty has become a go-to destination for planning your own ecstatic wedding. Now, the founder of this beloved site, Abby Larson, offers this gorgeous resource, which includes:• Abby’s step-by step guide to determining your couple style, gathering inspiration, and threading it through each element of the celebration• 17 never-before-seen Real-Life Weddings—with details on all their special and handcrafted touches, and advice from the brides• 5 Style Blueprints to help you custom-craft your own Classic, Rustic, Whimsical, Modern, or Al Fresco wedding, from paper goods to the cake• 15 Do It Yourself projects, such as glittered vases, linen favor bags, and dip-dyed ombré napkinsFull of lively and oh-so-lovely ideas, and more than 250 photographs, this swoonworthy volume will help you distill the wide world of wedding inspiration into the most meaningful, utterly original day you can imagine.

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No.27
71

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.

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No.28
71

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.

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No.29
71

In his debut book, acclaimed event designer Bryan Rafanelli shares his secrets for creating unforgettable parties.Voted one of the best wedding planners in the world by Vogue, Bryan Rafanelli has designed and produced some of the nation's most exclusive and high-profile events, including many for President Obama at the White House as well as Chelsea Clinton's wedding. In "A Great Party,' Rafanelli shares his philosophy for creating artful celebrations that convey beauty and elegance while telling a story unique to its hosts. From a seaside destination wedding to a stylish masquerade fête, Rafanelli's work is marked by stunning statements and clever everyday details.The book explores dozens of events in detail, taking readers behind the scenes of Weddings, showcasing both the main event and the welcome and after parties; Charity Events, highlighting what makes one unique and successful; and the White House, featuring state dinners and holiday decor. It concludes with 7 key Rafanelli principles, otherwise known as "Rafanelli's Rules," for hosting great celebrations, from considering a room's surfaces-the floor, walls, and ceiling-to how adding guests will change what you see. He shares his thoughts on the importance of enhancing what's already part of a space rather than obscuring it, as when he enclosed the gilded mirrors of the East Room in the White House in twelve-foot frames of fresh flowers for a state dinner under President Obama.

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No.30
71

National Bestseller—New York Times, Wall Street Journal, Publisher's Weekly, Washington PostLearn how to buy, style, and present seasonal flower arrangements for every occasion from world-renowned flower farmer Erin Benzakein.Brimming with indispensable tips and hundreds of vibrant photographs, this companion volume to the bestselling Floret Farm's Cut Flower Garden is an invitation to live a flower-filled life. With sections on tools, flower care, and design techniques, Floret Farm's A Year in Flowers presents all the secrets to arranging garden-fresh bouquets.Featuring expert advice from the bestselling author and floral designer, this is a gorgeous and comprehensive guide to everything you need to make your own incredible arrangements all year long, whether harvesting flowers from the backyard or shopping for blooms at the market. It is the perfect gift for anyone who loves flowers and home décor books.EXPERT FLOWER ARRANGEMENT BOOK: Floret Farm's A Year in Flowers offers advice on every phase of working with cut flowers—including gardening, buying, caring for, and arranging fresh flowers. With simple-to-follow advice on flower care, material selection, and essential design techniques, it features an A - Z flower guide with photos and care tips for more than 200 varieties.FLOWER DESIGN FOR ALL OCCASIONS: In this definitive guide to flower arranging from the biggest star in the farm-to-centerpiece movement, Benzakein shares more than 25 how-to projects, including magnificent centerpieces, infinitely giftable posies, festive wreaths, and breathtaking bridal bouquets.A YEAR FULL OF FLOWERS: Flower lovers, avid and novice gardeners, floral designers, wedding planners, florists, small farmers, stylists, designers, crafters, home decor aficionados, and those passionate about the local floral movement will love this book.Perfect for: Fans of flower arranging, gardening, and floral design Birthday, Mother's Day, housewarming, or hostess gift Pair with other beautiful items from the Floret Farm collection, including Floret Farm's Cut Flower Garden and Floret Farm's Discovering Dahlias books, as well as Floret Farm's Garden Journal, 100 Postcards, Garden Dahlia Notes, and Sweet Pea Notes stationery and gifts Those who love Floriography: An Illustrated Guide to the Victorian Language of Flowers, The Flower School, The Flower Recipe Book, and Flower Color Guide

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No.31
71

Redstone Diary 2024: The Family Diary

Rothenstein, Julian
Redstone Press

Curated by novelist Julian Barnes, the celebrated cult diary explores the mysteries and complexities of family bondsThe 2024 Redstone Diary opens a window on that most enigmatic part of our everyday lives: the family. It has been an essential subject for artists, writers, singers, therapists and psychoanalysts. Tolstoy wrote: “All happy families resemble one another, but each unhappy family is unhappy in its own way.” But was he right? Perhaps Dodie Smith got closer to the truth when she wrote that the family was an octopus “from whose tentacles we never quite escape, nor in our inmost hearts, ever quite wish to.” Together or alone, we cannot escape the family.These bonds are explored in a marvelous array of texts selected by Julian Barnes, from writers including Willa Cather, Marcel Proust, Virginia Woolf and Philip Roth.Images feature still captures from home movies; photographs of Depression-era group prayer; psychological tests; and artworks such as Paula Rego’s disturbing imagery of fatherhood, Frida Kahlo’s reimagining of her genealogy and John Lennon’s lyrics to his absent mother.

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No.32
71

A collection of essays and photos that will inspire you to celebrate life’s memorable momentsthe newest book in the bestselling kate spade new library, celebrate that! occasions, picks up where their new york times bestselling hosting guide, all in good taste, left off.kate spade believes that life is a series of celebrations, from extra small to extra large—from acing a hard conversation at work to birthdays, trips with the girls, mother’s day, new jobs, and beyond. their motto: a good occasion is a good excuse, and the best time to celebrate is whenever you can.with wit and insight, heart and humor, this essential guide to occasions shines a unique spotlight on celebrating yourself as well as those you love. it weaves together personal memories, how tos, planners, gifting guides, checklists, recipes and cultural vignettes to inspire and guide you through celebrating it all.

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No.33
70

The secret to planning a deeply personal, meaningful wedding has nothing to do with budget—it’s about finding unique, beautiful ways to express who you are as a couple. Modern Wedding is filled with hundreds of gorgeous photos for couples to look at and say, This feels like us, plus detailed information on every aspect of the big day—from stationery to catering, the dress to the ceremony—with timelines, resources, and creative ideas for how to make your day uniquely yours.

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No.34
70

The secret to planning a deeply personal and meaningful wedding has nothing to do with budget. It’s about creating a celebration that reflects a couple’s core values. Translating those values is the work of Modern Wedding, an information-filled guide with hundreds of creative ideas and beautiful, inspiring photographs for readers to look at and say, “This feels like us.” The book unpacks every element of a wedding—stationery, attire, seating plans, flowers and tablescapes, food and drink, gifts—with examples that will appeal to couples who care about how things are made but are not overly influenced by trends. The emphasis is on natural surroundings, seasonal flowers and food, modern dresses, minimalist ceremony structures, and naked cakes. Photographs of real weddings—“case studies” like a destination fete in Tuscany, a house party in Brooklyn, and a New Agey revel in Kauai—show how all the pieces can come together into a unique and expressive whole. Extensive practical information and resources give readers access to all the help they need for their own unique celebration.

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No.35
70

AS SEEN ON DOMINO, INSIDE WEDDINGS, JUNEBUG WEDDINGS, THE BACHBOX & MORE.Very happy with this purchase “I bought the engagement journal as a gift for one of my best friends. It was shipped immediately & got delivered to me earlier than expected. The journal is so pretty and was the perfect gift. She absolutely loved it!” –Martina M.So happy I bought this! “I can't wait to fill this out with my fiance! I love how easy and simple it is to use and its minimalistic look. Perfect for me and my style!” –Lisa T.The Engagement Journal is a guided heirloom journal, written and designed exclusively for engaged couples. It features six unique sections to help couples to plan their wedding with intention, strengthen their relationship through conversation prompts, and document moments throughout their engagement. The Engagement Journal was designed differently, on purpose. It is... designed to be minimal, modern, and treasured for a lifetime gender-neutral, inclusive and designed to be utilized by both partners structured to align with milestones in an engagement a holistic approach to wedding planning through journaling + relationship-buildingSECTIONS:Intentional Planning | Our Story, Vision, People, Ceremony The Wedding Celebration | Journal Pages Memories | Our Celebrations Relationship | Mindfulness Tips, Conversations Prompts Action Items | To-Do List Pages

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No.36
70

Ditch the long guest list and enjoy a more intimate and meaningful wedding with this guide to accomplishing your grand wedding dreams on a smaller, more affordable scale. As more couples find that smaller weddings are more affordable, intimate, and meaningful, they're ditching the huge blowout receptions and opting for nontraditional nuptials with fewer than fifty guests. Whether it be the budget, the stress, or something else altogether, more and more couples are turning to micro weddings to tie the knot. With a smaller crowd, the focus shifts from "Is everyone having a good time?" to "This is the best day of my life!" Whether you want people to attend in person or will live stream the event, The Everything Guide to Micro Weddings covers everything from décor hacks, venue hunting, and tips from how to cut costs to how to gracefully tell the second cousin they're not invited. So skip the large affair and say 'I do' to The Everything Guide to Micro Weddings--a perfect match for those looking to make their big day, well, small.

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No.37
70

In the international bestseller The 5 Second Rule, Mel Robbins inspired millions to 5 - 4 - 3 - 2 - 1...take action, get results, and live a more courageous life!Now, in The 5 Second Journal, Mel guides you step-by-step through a simple research-backed daily journaling method that will help you become the most productive, confident, and happiest you.It is the most powerful journal on the planet because it uses science to unlock the greatest force in the universe...YOU.Using this journal, you will:GET SH*T DONEYou won't just get more done-you'll do it in half the time. Your life is way too important to spend it procrastinating. Invest a little time in here every day and in return you'll get the best tools psychology, organizational behavioral, and neuroscience have to offer.KISS OVERWHELM GOODBYEStop being ruled by your to-do list and start getting the important work done. Filling your days with menial tasks will not lead to a meaningful life. This journal will keep your focus on what's most important, even in between conference calls and running errands.CULTIVATE ROCKSTAR CONFIDENCEConfidence is a skill YOU can build. Yes, you. And it's not as difficult as you may think. Every day this journal will give you a chance to step outside your comfort zone so you can feel proud of yourself and watch your self-confidence grow.AMP YOUR PASSIONWant to live a more passionate life? Stop focusing on sh*t that drains you. Seriously. This journal will show you a cool way to power up your energy levels and tap into that inner zen that knows exactly what fuels your fire.GET CONTROL OF YOUR LIFEIf you get to the end of the day and wonder where it all went, it's time to take stock. Using research from Harvard Business School, you'll learn one simple mindset trick that keeps you present to what matters most, which is the secret to being in control.BE THE HAPPIEST YOUScience proves that your mood in the morning impacts your entire day. That's why this journal is designed to boost your mood first thing, so you can become a happier, smarter, and more positive person all day. The fact is, happier people get sh*t done.

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No.38
70

Plan your special day in style with this comprehensive wedding organizer packed with over 100 gorgeous, full-color photos of centerpieces, table settings, favors, flowers, and more.       From the proprietor of the nationally recognized wedding venue Alda's Magnolia Hill comes this all-in-one guide to making your wedding dreams a reality. Alda Ellis expertly guides you through every step of the process, from determining what kind of wedding you want to hosting a memorable celebration after the "I do's."   Other helpful features include... 12 tabbed dividers, allowing for quick reference to each chapter in the book  Convenient pockets for keeping important paperwork, business cards, and swatches  Plenty of blank space for writing down appointments, notes, thoughts, and other info  Scripture verses and quotes to inspire you and prepare your heart for marriage  A valuable appendix covering an array of smaller details that often get missed  With Alda's decades of experience at your fingertips, this book is like having a professional wedding planner at your disposal 24/7 without the cost of hiring one.   Start your planning here!  

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No.39
70

Master Modern Calligraphy and Show Off Your Skills with Amazing Projects Learn the art of calligraphy with this approachable, inspiring step-by-step guide. Calligraphy is the key to creating stunning, customized cards, gorgeous hand-addressed envelopes, personalized stationery, unique gift wrap and more. Renowned calligraphy designer and instructor Karla Lim breaks down the complex craft into simple steps so you can get amazing professional results in your cards and gifts, while also enjoying this meditative process. With worksheets right in the book, you can practice forming and connecting letters in a variety of sophisticated modern calligraphy styles. Karla's practice plan makes it easy to get comfortable with the essential tools and techniques before moving on to create personalized projects with your new skill. Add a special touch to your next event with an elegant handwritten menu and place cards. Get creative with inspiring gifts like a memory shadow box and a botanical calendar. Karla also covers the basics of digitizing calligraphy, making it easy to share your creations with friends and family, and to connect with the exciting lettering and calligraphy community online. Packed with essential tips and inspiring project ideas, this book has everything you need to get started and get creative with calligraphy.

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No.40
70

Flower Color Guide

Putnam, Taylor
Phaidon Press

The ultimate color-by-color flower reference guide - from New York's pre-eminent floral designers, Putnam and PutnamPlanning a wedding, a dinner, a birthday party, a romantic evening, holiday entertaining, or just arranging flowers for the pleasure of having them, more often than not your creative process begins with thinking about the color of the flowers that you want. To help you find what you are looking for, Flower Color Guide is the first reference book to organize flower types by color, with an emphasis on seasonality and creative color schemes - and the results are stunning in their sheer variety. What Pantone is to color, Flower Color Guide is to flowers.Showcasing 400 flowers at their peak, with stunning photography taken by Putnam & Putnam in their Brooklyn studio, this guide includes an appendix featuring perforated pages, with tips on flower care, notes on how to prepare vessels and a list of suggested color schemes. A great gift to give, or to have for oneself, the book speaks to the most seasoned flower enthusiasts as well as those just beginning to explore the possibilities of arranging flowers.Taylor Putnam and Michael Putnam have built a reputation for romantic, dramatic floral arrangements and installations using color as their guiding principle - here, they share their knowledge with readers worldwide: "This is the book we wished we had when we started doing flowers."

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No.41
70

The guide to shortening your execution cycle down from one year to twelve weeksMost organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementationTurn your organization's idea of a year on its head, and speed your journey to success.

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No.42
70

Martha Stewart Weddings: Ideas and Inspiration

Editors Of Martha Stewart Weddings
Clarkson Potter

With rich photography, expert voice, and taste-making style, Martha Stewart Weddings—a brand-new volume, the first in nearly two decades—is at once a guide to and inspiration for planning a wedding. Since the debut of Martha Stewart Weddings in 1995, it has been the premier resource for couples looking to plan and personalize their big day. To coincide with the brand’s 20th anniversary, the magazine’s team of experts has compiled a comprehensive guide to their distinctive way of creating a customized celebration. It’s packed with the original ideas, real-wedding photographs, and tried-and-true advice for which the brand has become known. From the engagement to the day itself, every detail is covered. Readers will learn what goes into making a “Martha” wedding, which includes dreaming up a cohesive theme and color palette, as well as finding a dress and suit, registering for gifts, enjoying showers and bachelor(ette) parties, hiring vendors, choosing the flowers and cake, and orchestrating a sweet send-off for the evening. With 300 full-color photographs, Martha Stewart Weddings will be the most gorgeous and practical wedding book on the market and a keepsake for every bride.

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No.43
70

Enjoy your honeymoon and treasure the memories for years to come with the prompts, checklists, and tips featured in this guided journal from The Knot, the #1 wedding brand in the world. The Knot Honeymoon Journal is the perfect, highly portable travel companion for your post-wedding vacation. Shed all the stress of wedding planning and relax into married life with this handy guided travel journal that is specially designed for newlyweds on their honeymoon. Answer the prompts with your spouse, create wish lists or check lists, and jot down all of your favorite honeymoon moments to memorialize the trip for the rest of your lives.

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