How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."The Product Manager RoleWhat is a PM?Functions of a PMTop Myths about Product ManagementProject Managers and Program ManagersCompaniesHow the PM Role VariesGoogleMicrosoftAppleFacebookAmazonYahooTwitterStartupsGetting the Right ExperienceNew GradsMaking the Most of Career FairsDo you need an MBA?Why Technical Experience MattersTransitioning from Engineer to Product ManagerTransitioning from Designer to Product ManagerTransitioning from Other RolesWhat Makes a Good Side Project?Career AdvancementTips and Tricks for Career AdvancementQ & A: Fernando Delgado, Sr. Director, Product Management at YahooQ & A: Ashley Carroll, Senior Director of Product Management, DocuSignQ & A: Brandon Bray, Principal Group Program Manager, MicrosoftQ & A: Thomas Arend, International Product Lead, AirbnbQ & A: Johanna Wright, VP at GoogleQ & A: Lisa Kostova Ogata, VP of Product at Bright.comBehind the Interview ScenesGoogleMicrosoftFacebookAppleAmazonYahooTwitterDropboxResumesTheSecond RuleThe RulesAttributes of a Good PM ResumeWhat to IncludeReal Resumes: Before & AfterCover LettersElements of a Good PM Cover LetterThe Cover Letter TemplateA Great Cover LetterCompany ResearchThe ProductThe StrategyThe CultureThe RoleThe QuestionsDefine Yourself“Tell Me About Yourself” (The Pitch)“Why do you want to work here?”“Why should we hire you?”“Why are you leaving your current job?”“What do you like to do in your spare time?”“Where do you see yourself in five years?”“What are your strengths and weaknesses?”Sample Strengths and WeaknessesBehavioral QuestionsWhy These Questions Are AskedPreparationFollow-Up QuestionsTypes of Behavioral QuestionsEstimation QuestionsApproachNumbers Cheat SheetTips and TricksExample InterviewSample QuestionsProduct QuestionsAbout the Product QuestionType 1: Designing a ProductType 2: Improving a ProductType 3: Favorite ProductPreparationTips and TricksSample QuestionsCase QuestionsThe Case Question: Consultants vs. PMsWhat Interviewers Look ForUseful FrameworksProduct MetricsInterview QuestionsCoding QuestionsWho Needs To CodeWhat You Need To KnowHow You Are EvaluatedHow To ApproachDeveloping an AlgorithmAdditional Questions & SolutionsAppendixTop 1% PMs vs. Top 10% PMsBe a Great Product LeaderThe Inputs to a Great Product RoadmapHow to Hire a Product Manager

BEWARE OF COUNTERFEIT BOOKS. Readers have reported that Amazon's 3rd-party sellers are selling counterfeit versions; the counterfeit pages have misprints, missing pages or pages in reverse order. We are working with Amazon to resolve the issue. In the meantime, purchase genuine books with the Amazon.com logo: bit.ly/2B9xxBf\n--\nFeaturing the world-famous CIRCLES Method™. Endorsed by Google recruiters. Praised by Business Insider.Seeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals:\n\n\nFrameworks for tackling product design and metrics questions, including the famous CIRCLES Method™, AARM Method™, and DIGS Method™\n\nBiggest mistakes PM candidates make at the interview and how to avoid them\n\n\nInsider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you\n\n\nSample answers for the most important PM interview questions\n\n\nQuestions and answers covered in the book include:\nDesign a new iPad app for Google Spreadsheet.\nBrainstorm as many algorithms as possible for recommending Twitter followers.\nYou're the CEO of the Yellow Cab taxi service. How do you respond to Uber?\nYou're part of the Google Search web spam team. How would you detect duplicate websites?\nThe billboard industry is under monetized. How can Google create a new product or offering to address this?\n\nLand that Dream Product Manager Job. Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

NEW EDITION AVAILABLE.This is the OLDER 3rd edition. The NEWER 4th edition is available: amzn.to/2X56Q8O\nBEWARE OF COUNTERFEIT BOOKS. Readers have reported that Amazon's 3rd-party sellers are selling counterfeit versions; the counterfeit pages have misprints, missing pages or pages in reverse order. We are working with Amazon to resolve the issue. In the meantime, purchase genuine books with the Amazon.com logo: bit.ly/2XqFAXB\nIntroduction to the Third EditionFrom the creator of the CIRCLES Method™, The Product Manager Interview is a resource you don’t want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency to master the interview. This book is ideal for almost all PM roles including:\n\nGoogle\nFacebook\nAmazon\nUber\nDropbox\nMicrosoft\n\nFully Solved SolutionsThe book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book:\nProduct Design\n\nHow would you design an ATM for elderly people?\nShould Google build a Comcast-like TV cable service?\nInstagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this?\n\nPricing \n\nHow would you go about pricing UberX or any other new Uber product?\nLet's say Google created a teleporting device: which market segments would you go after? How would you price it?\n\nMetrics\n\nImagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you’d look at?\nFacebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue?\n\nIdeal Complement to Decode and ConquerMany of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES™, AARM™ and DIGS™ Methods. \nThe Product Manager Interview is the perfect complement to Decode and Conquer. With 164 practice questions, you'll see what the best PM interview responses look and feel like.\nWhat's New in the Third EditionMany of the sample answers have been re-written from scratch. The answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new 3rd edition of the book.\nThis is the new edition of the book formerly titled PM Interview Questions.

Learn to design, build, and scale products consumers can’t get enough ofHow do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

NEW EDITION AVAILABLE. The NEWER 4th edition, re-titled as The Product Manager Interview, is available here: amzn.to/2X56Q8O\nBEWARE OF COUNTERFEIT BOOKS. Readers have reported that Amazon's 3rd-party sellers are selling counterfeit versions; the counterfeit pages have misprints, missing pages or pages in reverse order. We are working with Amazon to resolve the issue. In the meantime, purchase genuine books with the Amazon.com logo: bit.ly/2XqFAXB\nIntroduction to the Second EditionThe PM Interview Questions is a resource you don’t want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview.\nIt contains 160+ real interview questions from top tech companies including:\n\nGoogle\nFacebook\nAmazon\nUber\nDropbox\nMicrosoft\n

NATIONAL BESTSELLERNAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC.NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

The Wall Street Journal calls Case in Point the MBA Bible! Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases. The book includes dozens of strategy cases, with case starts exercises, 21 ways to cut costs -- plus a special section on Federal and nonprofit cases.!

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

This business classic features straight-talking advice you’ll never hear in school.Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense”in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on• the secret life of a deal• management philosophies that don’t work (and one that does)• the key to running a meeting—and how to attend one• the positive use of negative reinforcement• proven ways to observe aggressively and take the edge• and much morePraise for What They Don’t Teach You at Harvard Business School“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated

To land a management consulting job at any of the top firms, including McKinsey, BCG, Bain, Deloitte, L.E.K., Oliver Wyman and Accenture, you must get through several rounds of case interviews.\nWhether your interview is in a few weeks or even tomorrow, this book is written to get you the maximum amount of knowledge in the least amount of time. I cut out all of the filler material that some other consulting books have, and tell you everything that you need to know in a clear and direct way.\nWith this shortcut guide, you will:\n\n\nUnderstand and become proficient at the nine different parts of a case interview, and know exactly what to say and do in each step\n\nLearn the only framework strategy that you need to memorize to craft unique and tailored frameworks for every possible case scenario \nGain knowledge of basic business terms and principles so that you can develop an astute business intuition \nAcquire the skills to solve any market sizing or other quantitative problem\n\nUncover how to differentiate yourself from the thousands of other candidates who are fighting to get the same job you are \nPractice your case interview skills with included practice cases and sample answers\n\nAlso visit HackingTheCaseInterview.com for a one-week online crash course to pass your upcoming interview.

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs .

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.