"Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review"Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times MagazineA New York Times BestsellerThe inside story of one of basketball's most legendary and game-changing figuresDuring his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed.This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head.In Eleven Rings, Jackson candidly describes how he:• Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s• Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title• Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync• Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves• Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team.Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

The athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports. In the world of athlete branding, it's easier to crash a party than throw a party. This book will show you how.

Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favored by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic, and Cristiano Ronaldo. In Quiet Leadership, Ancelotti reveals the full, riveting story of his managerial career—his methods, mentors, mistakes, and triumphs—and takes us inside the dressing room to trace the characters, challenges, and decisions that have shaped him. The result is both a scintillating memoir and a rare insight into the business of leadership.

The instant New York Times bestseller from the creator of Grey’s Anatomy and Scandal and executive producer of How to Get Away with Murder shares how saying YES changed her life. “As fun to read as Rhimes’s TV series are to watch” (Los Angeles Times).She’s the creator and producer of some of the most groundbreaking and audacious shows on television today. Her iconic characters live boldly and speak their minds. So who would suspect that Shonda Rhimes is an introvert? That she hired a publicist so she could avoid public appearances? That she suffered panic attacks before media interviews?With three children at home and three hit television shows, it was easy for Shonda to say she was simply too busy. But in truth, she was also afraid. And then, over Thanksgiving dinner, her sister muttered something that was both a wake up and a call to arms: You never say yes to anything. Shonda knew she had to embrace the challenge: for one year, she would say YES to everything that scared her.This poignant, intimate, and hilarious memoir explores Shonda’s life before her Year of Yes—from her nerdy, book-loving childhood to her devotion to creating television characters who reflected the world she saw around her. The book chronicles her life after her Year of Yes had begun—when Shonda forced herself out of the house and onto the stage; when she learned to explore, empower, applaud, and love her truest self. Yes.“Honest, raw, and revelatory” (The Washington Post), this wildly candid and compulsively readable book reveals how the mega talented Shonda Rhimes finally achieved badassery worthy of a Shondaland character. Best of all, she “can help motivate even the most determined homebody to get out and try something new” (Chicago Tribune).

Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It's about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. In the world of college athletics today, it's easier to crash a party than throw a party. Brands Win Championships will show you how. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there."- Nate Scott, USA TODAY Sports, For the Win"Win or lose, here's how to build a national reputation for your college sports brand"- Al Ries, Author, Positioning: The Battle for Your Mind"Brands Win Championships offers a practical primer on how to build your brand with story and perception"- Tim Newcomb, Sports Illustrated"Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports "- Seth Godin, Author, Linchpin

Legendary leadership lessons from the greatest football coach of all time Leadership continues to be one of the most trained-for skills in business today. And no figure so fully embodies the leadership qualities managers hope to cultivate in their professional and personal lives than Vince Lombardi, the greatest NFL coach of all time. In What It Takes to Be #1, author Vince Lombardi Jr.--America's most sought-after motivational speaker-- examines the leadership qualities that his father considered essential to success. He explores the leadership philosophy of Vince Lombardi, extracts powerful lessons about what it takes to bean effective leader, and shows how to apply those qualities to one's own life and career. For all business leaders, or those who aspire to leadership, What It Takes to Be #1 is a blueprint for achieving Lombardi-like success in virtually any endeavor.

Show Me The Money! Es Un Manual De Marketing Deportivo Que A Través Del Mundo Del Fútbol —y Extrapolable A Otros Deportes— Descubre Cómo Conseguir Dinero Para Un Club, Un Torneo, Una Federación O Incluso Un Deportista A Nivel Individual. Mediante La Utilización De Un Estilo Directo Y Muy Didáctico, Plagado De Experiencias Y Ejemplos Reales, Esteve Calzada Detalla Cómo Conseguir Presencia En Los Medios, Captar Aficionados Y Generar Ingresos A Través De La Explotación De Las Instalaciones, Los Patrocinios, Los Derechos De Televisión Y De Imagen De Deportistas Y La Gestión De Productos Licenciados. Algunos Datos Sobre El Número De Licencias Y El Negocio Deportivo: 19 687 Clubs De Fútbol Federados En España Y 97 353 Clubs Deportivos Federados. La Fifa Recaudó Más De 3600 Millones De Dólares Con El Mundial De Sudáfrica De 2010. La Champions League Genera Para La Uefa Más De 1000 Millones De Euros De Ingresos Anuales. El Real Madrid Incrementó Sus Ingresos Un 9% En La Temporada 2010/11 Hasta 480 Millones De Euros, Situándose Por Séptimo Año Consecutivo Como Club Con Más Ingresos Del Mundo. El Patrocinio De La Camiseta Del Fc Barcelona Convirtió A Qatar Foundation En La Marca Patrocinadora De Fútbol Más Conocida En España (notoriedad 16,5%). El Manchester United Consiguió Un Promedio De Ocupación Del 97,6% En Los Partidos De Liga Disputados En Old Trafford Durante La Temporada 2010/11.

Vince Lombardi - loved by some, feared by others, but respected by all - was first and foremost a winner. One of the greatest sports coach of his time, Lombardi was also a thoughtful man with uncommon passion. This work examines many of his celebrated quotes to reveal the bedrock principles behind his legendary success.

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

THE 10TH ANNIVERSARY EDITIONChampions do extra.They sweep the sheds.They follow the spearhead.They keep a blue head.They are good ancestors.In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business.Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone?What will be your legacy?

A top coach teaches the sports-related skills and basics every women needs to succeed There are basics that every woman must have if she is to succeed in the corporate world, start and run her own business, or coach her own winning team. In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players. Playbook for Success is a plan to help make success a part of one's daily routine and teach women that success is not just a title or corner office, but an attitude, belief, and way of life. \nTeaches the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world Foreword by Basketball Hall of Famer and business legend Earvin "Magic" Johnson \nPlaybook for Success gives you a unique and inspirational road map to compete and win in your life and career.

From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library JournalCreativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.• The cost of preventing errors is often far greater than the cost of fixing them.• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

If you're looking to build your deal-making chops, there is no better school than the world of professional sports. Few authors are as qualified to guide you through that rough-and-tumble terrain as Ken Shropshire. From the Fortune 500 to the NFL, from Don King to big city mayors, Ken has negotiated major sports deals across the country and around the world. He's also one of today's most sought-after negotiating coaches, with clients ranging from the National Collegiate Athletic Association to IBM. In Negotiate Like the Pros, Ken tells the stories behind some of the most sensational sports deals of all time and extracts powerful lessons from them on the skills you need to master to become a top-notch dealmaker. You'll learn how to: \n\nPrepare and Set Agendas: Peter Ueberroth's negotiation with Fidel Castro during the Soviet boycott of the '84 Olympics \n\nKnow Your Negotiating Style and Play to Your Strengths: Why NFL coach Bill Walsh stresses sticking with your style \n\nSet Goals: the $60 million deal Daiuske “Dice-K” Matsuzaka cut with the Boston Red Sox in 2006 \n\nLeverage: from the astonishing three-way negotiation between Muhammed Ali, George Foreman and the President of Zaire that Don King used to pull off “The Rumble in the Jungle” \n\nBuild Relationships: Yao Ming's move from China and David Beckham's $250 million deal with the Los Angeles Galaxy \n\nYou also get a wealth of insider tips, tricks, and skill-building tools to help you develop a highly-effective, systematic approach to deal making. Whether you're a fanatic who sees the world through sports-colored glasses, or a casual observer who wants to learn from some of the toughest, shrewdest dealmakers in any industry, this book will teach you how to Negotiate Like the Pros.

"One of the best baseball―and management―books out.... Deserves a place in the Baseball Hall of Fame."―Forbes Moneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball book ever" (Rob Neyer, Slate) but also what "may be the best book ever written on business" (Weekly Standard).I wrote this book because I fell in love with a story. The story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned themselves into one of the most successful franchises in Major League Baseball. But the idea for the book came well before I had good reason to write it―before I had a story to fall in love with. It began, really, with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games?With these words Michael Lewis launches us into the funniest, smartest, and most contrarian book since, well, since Liar's Poker. Moneyball is a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the front offices of major league teams, and the dugouts, perhaps even in the minds of the players themselves. Lewis mines all these possibilities―his intimate and original portraits of big league ballplayers are alone worth the price of admission―but the real jackpot is a cache of numbers―numbers!―collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers and physics professors.What these geek numbers show―no, prove―is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information has been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, General Manager of the Oakland Athletics.Billy paid attention to those numbers ―with the second lowest payroll in baseball at his disposal he had to―and this book records his astonishing experiment in finding and fielding a team that nobody else wanted. Moneyball is a roller coaster ride: before the 2002 season opens, Oakland must relinquish its three most prominent (and expensive) players, is written off by just about everyone, and then comes roaring back to challenge the American League record for consecutive wins.In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win... how can we not cheer for David?

The heartbreaking story of college athlete Madison Holleran, whose life and death by suicide reveal the struggle of young people suffering from mental illness today in this #1 New York Times Sports and Fitness bestseller.If you scrolled through the Instagram feed of 19-year-old Maddy Holleran, you would see a perfect life: a freshman at an Ivy League school, recruited for the track team, who was also beautiful, popular, and fiercely intelligent. This was a girl who succeeded at everything she tried, and who was only getting started. But when Maddy began her long-awaited college career, her parents noticed something changed. Previously indefatigable Maddy became withdrawn, and her thoughts centered on how she could change her life. In spite of thousands of hours of practice and study, she contemplated transferring from the school that had once been her dream.When Maddy's dad, Jim, dropped her off for the first day of spring semester, she held him a second longer than usual. That would be the last time Jim would see his daughter. What Made Maddy Run began as a piece that Kate Fagan, a columnist for espnW, wrote about Maddy's life. What started as a profile of a successful young athlete whose life ended in suicide became so much larger when Fagan started to hear from other college athletes also struggling with mental illness.This is the story of Maddy Holleran's life, and her struggle with depression, which also reveals the mounting pressures young people -- and college athletes in particular -- face to be perfect, especially in an age of relentless connectivity and social media saturation.

WHAT THE MAN WHO TEACHES THE WORLD'S TOP ATHLETES CAN TEACH YOU ABOUT OVERCOMING STRESS AND WINNING IN BUSINESS AND IN LIFE \nPressure. It keeps us focused, drives athletes to Olympic greatness, businesspeople to produce record value in their companies and artists to the stellar heights of their craft. But too much pressure is unhealthy and counterproductive. It leads to sleeplessness, heart attacks and many other negative side effects. It can also make us seize up and lose our ease when we need it the most. \nWorld-renowned sports psychologist Saul -Miller, who teaches elite athletes and top sports teams how to be successful, shares a wealth of practical tools and exercises that allow anyone, in any situation, to manage the pressure they feel, and to channel it into peak performance. \nDr. Miller goes in-depth and teaches you: \n\nThe difference between stress and pressure, and how to make them work for you How to use power thoughts and imagery to enhance your attitude and performance How to improve your baseline stress tolerance Techniques and exercises to control physical reactions to pressure How variations in personality and style affect the ways people experience and deal with pressure, and how this knowledge applies to you Training Notes that give you a clear 4-week plan for each of the major tools. \nThis book is an essential toolbox for anyone who wants to ensure that when it comes time to face intense, high-pressure situations, you'll be prepared to succeed.

Updated with a new chapter on Carroll's successful first season with the Seattle Seahawks Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. In this book he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles, and is now shaping his program with the Seattle Seahawks of the NFL.Carroll developed his unique coaching style by trial and error over his career. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike.Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation, A Better LA. His words are true in any situation: "If you want to win forever, always compete."

My friend Bill Thierfelder, a great leader and motivator, puts the words and descriptions to what we leaders try to do every day to challenge ourselves and our teams to be at our best, all the time. —Coach Mike Krzyzewski, from the Foreword Dr. Bill Thierfelder knows what it takes to win. As a student at the University of Maryland he dominated the high jump, winning fame as an All-American and Irish national champion. Later he earned his doctorate in sports psychology. He became a private coach and mentor to the world\\'s top athletes...and revealed to them his hard won secrets for success. In Less Than a Minute to Go: The Secret to World-class Performance in Sport, Business and Everyday Life, Thierfelder, now President of Belmont Abbey College, reveals the secrets to: • Becoming a world-class performer • Preparing your mind to win • Making peak performance a common occurrence • Playing with a passion that never ends But Thierfelder does more than give peak performance techniques. In these pages he shows why sports are worthy of our deep attention and effort, whether as athletes or as avid spectators and fans. He shows how sports can and should engage the highest parts of our nature that, in fact, only when we are so engaged can we truly excel. And he reveals how sports train and prepare us for other arenas...where we all are players and where our choices have more significance than any World Series or Super Bowl. Join Dr. Bill Thierfelder in an exploration of sport—and of life—as you have never considered them before. Let this world-class athlete, mentor and coach teach you what he has taught so many others, from college students to superstars: How to give your very best when the clock is ticking...everything is on the line...and you have Less Than a Minute to Go.

Escrito en 1967, este manual indispensable contiene una sentencia reveladora: ¿este libro no sirve para nada?. Para nada que tenga que ver con aprender a jugar, dirigir o describir el fútbol de forma definitiva. El desconocimiento del legado del genial periodista argentino Dante Panzeri es tan grande como la cantidad de veces en que jóvenes y veteranos cronistas recurren a la dinámica de lo impensado para explicar el talento de jugadores como Messi, ciertos resultados asombrosos, o aquellos partidos que escapan

#1 NATIONAL BESTSELLER • Far more than a superb memoir about the highest levels of professional tennis, Open is the engrossing story of a remarkable life. • "Agassi’s memoir is just as entrancing as his tennis game.” —Time“Honest in a way that such books seldom are.” —The New York TimesAndre Agassi had his life mapped out for him before he left the crib. Groomed to be a tennis champion by his moody and demanding father, by the age of twenty-two Agassi had won the first of his eight grand slams and achieved wealth, celebrity, and the game’s highest honors. But as he reveals in this searching autobiography, off the court he was often unhappy and confused, unfulfilled by his great achievements in a sport he had come to resent.Agassi writes candidly about his early success and his uncomfortable relationship with fame, his marriage to Brooke Shields, his growing interest in philanthropy, and—described in haunting, point-by-point detail—the highs and lows of his celebrated career.

The Mamba Mentality: How I Play is Kobe Bryant’s personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game―a fitting legacy from the late Los Angeles Laker superstar.In the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016―and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.The combination of Bryant’s narrative and Bernstein’s photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.

The definitive, inside account of how the Golden State Warriors built a basketball juggernaut from the inside out"A smart, breezy read." -- The Wall Street JournalNamed one of 2017's best tech books by WIRED: "A deeply reported look at seven dramatic years of the Warriors' team history, zeroing in on vivid characters and suspense-filled moments to deliver a gripping narrative. ... A compelling and important case study of how startup-style thinking can be applied outside the tech industry.""Buckle up for the sports book of the year." -- Don Van Natta Jr., ESPN investigative reporter, New York Times bestselling author, and Pulitzer Prize winner"Instructive reading for every coach and every player in every sport -- and fun, too." -- Kirkus Reviews"An insightful portrait of one of the all-time great NBA teams." -- Booklist"Malinowski describes the on-court action with humorous flair while also capturing the sophistication required to properly run a professional sports team." -- Publishers WeeklyMoneyball meets The City Game in this compelling look at how the world champion Golden State Warriors embraced savvy business practices, next-generation science, and Silicon Valley's technocentric culture to not only produce the most talented basketball team ever assembled but revolutionize the modern NBA. Betaball is the definitive, inside account of how the Warriors -- under the leadership of venture capitalist Joe Lacob and Hollywood producer Peter Guber -- quickly became one of the most remarkable success stories ever witnessed in sports or business. In just five years, the duo turned a declining franchise with no immediate hope into the NBA's dominant force, facilitated the rise of All-Star point guard Stephen Curry, produced the best single-season record in league history, and won two championships over a three-year span. Lacob and Guber (along with their executives, coaches, and players) did so by urging employees to speak out; encouraging cross-collaboration; investing in bold, new technologies; and never resisting the urge to innovate, no matter how successful they became. In the tech industry, the term for this development stage -- when your product isn't quite fully baked, so you're always in flux and open to change yet focused on the end-goal -- is "beta." By operating in "beta," the Warriors morphed into a model organization for American professional sports, instituting the best workplace principles found inside the world's most successful corporations and instilling a top-down organizational ethos that allowed all of their employees to thrive, from the front office to the free-throw line. With in-depth access and meticulous reporting on and off the court, acclaimed journalist Erik Malinowski recounts a gripping tale of worlds colliding, a team's reinvention, ordinary people being pushed to extraordinary heights, and the Golden State Warriors' unending quest to remain the best.

Modern soccer is big business. From the ill-received takeover of Manchester United by the Glazer family to Paris Saint Germain's current shopping spree for the best footballers on the planet, soccer finance has become an increasingly important part of the game. Barely a summer goes by now without a cherished club going into administration or a wealthy businessman funding a mid table team's ascension to Champions League competitor. Meanwhile, the twice-annual multi-million dollar merry-go-round of transfer season sees players (and now managers) signed for sums thought impossible just a decade ago. Understanding soccer finance has become essential for comprehending the beautiful game. But for many fans, soccer finance remains, frustratingly, a world that is opaque and difficult to grasp. Stefan Szymanski, co-author of the bestselling Soccernomics, tackles every soccer fan's burning questions in Money and Soccer: A Soccernomics Guide. From the abolition of the maximum wage in the 1960s, through to the impact of TV money both at home and abroad in the 1990s and 2000s, Szymanski explains how money, or lack of, affects your favorite club. Drawing on extensive research into financial records dating back to the 1970s, Szymanski provides clear analysis of the way that clubs have transformed in the modern era. This book isn't limited to European clubs. Szymanski, a renowned expert on sports management and economics, looks at what we can learn from comparing the ascension of Europe's biggest clubs to their lofty perches and with new financial models across the world. Through careful research and informative stories drawn from around the globe, Szymanski provides an accessible guide to the world of soccer finance.

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors\nWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?\nAnita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products―the movies, television shows, songs, and books that are hugely expensive to produce and market―is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.\nFull of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works―and how to navigate today's high-stakes business world at large.

It's not just a game anymore. Sports today, at both the amateur and professional level, is big business, and more and more people are becoming involved in the exciting careers and financial opportunities that sports entertainment offers.In this comprehensive overview of the sports industry Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise.Divided into two parts, Schaaf begins with a historical overview of the forces that shaped teams, leagues, and sporting events from 1896 to 1975. Focusing on such diverse personalities as Jack Dempsey, George Halas, Babe Ruth, and Joe Louis, Schaaf illustrates how the star power of big-name athletes and the marketing savvy of promoters and business interests defined and cultivated the structure of sports entertainment that we know today. He also discusses the critical impact of such historical events as the integration of baseball, postwar euphoria, and acceptance of radio and television in the formation of the contemporary sports scene.The second part of the book begins in 1976 as the modern professional athlete starts to enjoy newfound legal leverage in labor matters and the "stadium game" becomes a major component of today's successful sports enterprises. Schaaf addresses criticisms that deals to build expensive new sports facilities represent corporate welfare at its worst, and he examines the real costs and benefits to teams and local communities. He also discusses the changing face of ownership and the clout of major stars and big-market sports cities. With the net worth of individual owners approaching one billion dollars, a minority of players receiving the bulk of payrolls, and the financial muscle of such big cities as New York and Los Angeles endangering the competitive balance, sports is no longer the entertainment our parents remember.With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports Inc. will enlighten students interested in a career in sports entertainment, sports marketing experts, and hardcore fans alike.

The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco. But in 2006, a faction of entrepreneurial owners led by maverick Washington Redskins executive Dan Synder proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally--outside of the normal NFL model--should be theirs to keep. Other owners worry this would dash the league's parity like Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder. This critical battle for the future of America's most popular sport has opened a wide rift between owners. Tailgating, Sacks, and Salary Caps offers an in-depth, behind-the-scenes look at the league and examines the maverick owners whose ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. * The first text to cover in-depth, sponsorship in the sports and leisure industries. * Builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. * Essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool.

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. \nInternational Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

In 2007, David Beckham, the golden boy of soccer, shocked the international sports world when he signed a five-year contract with an American team, the Los Angeles Galaxy. Under the direction of his manager, Simon Fuller, the mastermind behind American Idol and the Spice Girls, Beckham was ready for a monumental challenge and a risky adventure–ready, as Fuller put it, to earn his stripes Stateside. Could he pull off what no player had ever accomplished (including Pelé in the 1970s) and transform soccer into one of the most popular spectator sports in America? It was a bold experiment: failure meant a team, a league, a sport, and Beckham himself might miss their chance to hit primetime in the U.S.With unprecedented access to the Galaxy and one-on-one interviews with Beckham, veteran Sports Illustrated writer Grant Wahl focuses on the inner circle of the experiment: Beckham, Galaxy leading scorer Landon Donovan, Simon Fuller, controversial former coach Ruud Gullit, outspoken former Galaxy president Alexi Lalas, and Mrs. Victoria “Posh Spice” Beckham. Wahl takes readers behind the scenes, on the road with the team and inside the locker room, to reveal just what happened on and off the field when the most renowned player in the world left the glamour of European soccer to play in a country that has yet to fully embrace the sport. We find out what his teammates really think of their superstar captain, who was calling the shots behind the scenes, how Beckham’s management conducted a shadow takeover of the Galaxy organization, and if the team plans to embrace him–or not–when he returns from AC Milan for the 2009 season.The Beckham Experiment is a no-holds-barred account of ego clashes and epic winless streaks, rivalries and resentments, big gambles and great expectations, cultural and class collisions, and ultimately the volatile mix of celebrity and professional sports. As Beckham embarks on his third season with the Galaxy, the question remains: even for a player the caliber of David Beckham, are some goals out of reach?

The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton. Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger. 

Brand New, Perfect Condition, allow 3-9 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. Box, and APO/FPO addresses allow 6-20 business days for Standard shipping. No expedited shipping. Over 3, 000, 000 happy customers. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries.

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Los campeones dan un poco más. Barren el vestuario. Siguen la punta de lanza. Mantienen la cabeza fría. Son buenos ancestros. En Legado, el exitoso autor James Kerr se sumerge con profundidad en el corazón del equipo deportivo más exitoso del mundo, los legendarios All Blacks de Nueva Zelanda, para revelar 15 potentes lecciones prácticas para el liderazgo y la empresa. Legado es un manual único e inspirador para líderes de todos los campos de actividad que pregunta ¿Cuáles son los secretos del éxito sostenido? ¿Cómo convertir la visión en acción? ¿Cómo se logra un nivel superior día tras día, semana tras semana, año tras año? ¿Cómo se maneja la presión? ¿Cómo entrenarse o capacitarse para ganar en el más alto nivel? ¿Qué dejamos atrás cuando nos vamos?

"An insightful and interesting book packed with leadership ideas" - Stuart Lancaster Consider the question - why does anyone buy sports books, or books about or by sports stars? For sure there is a souvenir and nostalgia element. But people also buy sports books to see if our heroes give any clues to the magic ingredient that has made them so successful. We read them to see what we can learn about their lives, particularly in the hard times, and how they triumphed over adversity. In the first in the new series from Aurum Sports sports psychologist Damian Hughes, who has worked with Manchester United, lifts the lid on what made Sir Alex Ferguson the most successful football manager Great Britain has ever produced. He will give the reader an understanding of what Ferguson did to get the best out of his players, and how we can learn from him and apply these lessons to our professional and personal lives.

“Some people believe football is a matter of life and death,” the legendary Liverpool manager Bill Shankly once remarked. “I am very disappointed with that attitude. I can assure you it is much, much more important than that.” In this, one of the seminal books on soccer, award-winning sports journalist Simon Kuper explores just how important the beautiful game can be throughout the world. Kuper traveled to 22 countries from Argentina to Cameroon, from Ukraine to the Democratic Republic of Congo (formerly Zaire), from Brazil to South Africa, and from the United States to Spain, to investigate the powerful influence that soccer exerts on politics, culture, and society. The result—part travelogue, part sociopolitical essay—is a fascinating and entertaining chronicle of the complex and secretive plots of ambition and power, of individual and national passions, of the sport’s history, and, of course, of the beauty of the world’s most popular sport.