“I woke up to my mother’s screams”\nThese are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.\nTwo years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey.In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book of its kind, the bestselling book on personal branding that provides a path to personal business success in the digital age.

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?\nI have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company.\nHowever, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls.\nDuring the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience.\nThis simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global.\nIt's time to establish your digital brand now, before you need it. This book will show you how.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

...When He has tried me, I shall come forth as gold.\n—Job 23:10\\nNo matter what you've endured, where you come from, or what you may think, your story is worth sharing with the world. It's the core of who you are and why you do what you do. Your unique value lies in the pages of your story.\\nHow are you going to share your story—and value—with the world? When everyone else tries to separate personal passion from professional drive, how do you demonstrate that your brand doesn't represent you—it is you?\\nIn Forged by Fire, brand consultant Mila Grigg takes you step by step through crafting a personal brand based on core values, discovered purpose, and the incomparable experience that separates you from everyone else. Mila's own story is one of fortitude and redemption, of building an unshakable foundation amid adversity and rising above it to be stronger than ever. She shares the painful and inspirational parts of her journey along with a proven framework for navigating hardship and utilizing it for personal and professional growth. This book is your brand bible and ultimate resource for showing the world not only what you're made of but what you're worth.

#1 NEW YORK TIMES BESTSELLER * 5 MILLION COPIES SOLD“Significant...The book is both instructive and surprisingly moving.” —The New York TimesRay Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Rousing, bullsh*t-free advice for aspiring career changersWhat is a careergasm? Does it feel as good as it sounds?You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more.But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work online. It’s time to feel good again.

Execute a lighthouse deal to catapult your startup over the chasm of early adopters and into the land of new opportunities with trillion-dollar companies. Navigate to the Lighthouse explains how to do that, using strategic business development as a competitive advantage.\\nWhen you approach the chasm and look at lighthouses shining on potential trajectory-changing deals, two questions likely cross your mind: Should I invest the time and resources to pursue what seem like impossible deals? If so, what’s the path to get there—strategically and tactically?\\nKurt Davis has the answers. He’s gone through the journey, and now he wants to share his hard-earned knowledge with you. He breaks the process down into three parts: Chart Your Course, Galvanize Your Crew and Maneuver Strategically, and Land the Deal and Expand. Master these and you’ll be on your way to landing the lighthouses and building an enduring business.\nDon’t take just his word for it. Navigate to the Lighthouse includes contributions from more than twenty, past and current, tech investors and executives from Apple, PayPal, Microsoft, Sony, DocuSign, Adyen, Bill.com, Boku, Uber, Google, Andreessen Horowitz, Index Ventures, Lighspeed Ventures, Breakthrough Energy Ventures, and more.

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.From the author:“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

"You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don't, you get to work on your resume. The moment you exchange your creative efforts for money, you enter a world where you will have to be brilliant at a moment's notice. (no pressure, right?)" It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process. You'll discover how to: - Focus in on your most critical work and reclaim your attention. - Develop stimulating relationships that will lead to creative insights. - Effectively manage your energy so that you are always ready to engage. - Curate stimuli that help you stay mentally focused. - Leverage your hours wisely and effectively to eliminate creativity drains. The Accidental Creative is your guide to staying fresh and doing your best work each day.

The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author of Give and Take and co-author of Option B“Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world.” —Malcolm Gladwell, author of Outliers and The Tipping Point“Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author of Lean InWith Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

Don't know what to do with your life? Drawn to so many things that you can't choose just one? New York Times best-selling author Barbara Sher has the answer—do EVERYTHING!"Designed to help you enjoy your many interests without feeling overwhelmed and unfocused"- Metro New YorkAuthor of Wishcraft and I Could Do Anything If Only I Knew What It Was..., Barbara Sher has become famous for her extraordinary ability to help people define and achieve their goals. What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them "Scanners"—people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see.In this groundbreaking book, readers will learn:• what's behind their "hit and run" obsessions• when (and how) to finish what they start• how to do everything they love• what type of Scanner they are (and which tools they need to do their very best work)

Your must-have machete for the jungle of entrepreneurship. One month after Daniel Cleland scales his startup to seven figures, solidifying its rank in the top three ayahuasca healing centers in the world, COVID-19 obliterates the company's revenues. He now has sixty days to find hundreds of thousands of dollars in survival funds or face extinction. Racing against time, Cleland hacks his way through the proverbial (and sometimes literal) jungle one perilous step at a time. Walking the tightrope of zero revenues. Connecting to other high-profile entrepreneurs like Patrick Bet-David and Aubrey Marcus. Applying unorthodox tactics to prevent employee AWOLs. Staving off agonizing betrayals. In his former debut, Pulse of the Jungle, Cleland described how the Peruvian jungle awakened him, expanding his mind with new insights into entrepreneurship. This time, unprecedented global lockdowns test him to the limit, revealing the twelve primal laws of entrepreneurial survival that kept him alive and thriving in an unforgiving market.

A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of OriginalsFor generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

Success isn’t about being the best. It’s about always getting better.Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.Maximize Your Potential features contributions from: Teresa Amabile, Sunny Bates, Michael Bungay Stanier, David Burkus, John Caddell, Ben Casnocha, Jack Cheng, Jonathan Fields, Joshua Foer, Jocelyn K. Glei, Heidi Grant Halvorson, Frans Johansson, Steffen Landauer, Mark McGuinness, Cal Newport, Robert Safian, Michael Schwalbe, Tony Schwartz, Tina Seelig, and Scott H. Young. Plus, a foreword from Behance founder & CEO Scott Belsky.

The book Lifehack calls "The Bible of business and personal productivity.""A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast CompanySince it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. \nTips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image \n With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

“An outstanding book about CEOs who excelled at capital allocation.” — Warren Buffett#1 on Warren Buffett’s Recommended Reading List, Berkshire Hathaway Annual Shareholder Letter, 2012Named one of “19 Books Billionaire Charlie Munger Thinks You Should Read” in Business Insider.“A book that details the extraordinary success of CEOs who took a radically different approach to corporate management.” — Charlie Munger, Vice-Chairman of Berkshire Hathaway Corporation“Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course.” — Michael Dell, chairman of the board of directors and chief executive officer of DellWhat makes a successful CEO? Most people call to mind a familiar definition: “a seasoned manager with deep industry expertise.” Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these “outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”–Iskra Lawrence, Aerie Model and Instagram star (@iskra)If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged*Package your brand and pitch your favorite companies*Monetize your influence and figure out how much to chargePlus tips on:*Landing an agent*Getting on the radar of your favorite sites*Praising a brand without alienating their competitorsWhether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.

AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIPWALL STREET JOURNAL BUSINESS BESTSELLERA BUSINESS BOOK OF THE WEEK AT 800-CEO-READMaster one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review).Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.1. Work Deeply2. Embrace Boredom3. Quit Social Media4. Drain the ShallowsA mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Caution: Do Not Buy This Edition! Discover the Fully Transformed "LinkedIn Unlocked: Second Edition" for What’s Working Now!If you've stumbled upon the first edition of “LinkedIn Unlocked," I want to guide you toward a more powerful and up-to-date LinkedIn experience.This first edition served as a valuable resource in its time, but now, there a new version that has surpassed it:For Service Providers, B2B Business Owners, and Entrepreneurs: If you're looking to create a strong personal brand and attract high-quality leads and premium clients through LinkedIn, your go-to resource is LinkedIn Unlocked: Second Edition.The second edition includes the latest LinkedIn strategies, advanced AI-powered content creation tactics, and an end-to-end system to convert connections into clients.For Sales Professionals and Sales Leaders: If you use Sales Navigator and are focused on social selling, I have written a book specifically for you, “Navigating LinkedIn for Sales.” This book provides targeted insights and strategies to leverage Sales Navigator effectively and boost your social selling success.You don't need both books; choose the one that suits your goals best.Why Upgrade to "LinkedIn Unlocked: Second Edition"?1. New Strategies and Techniques: Stay ahead with the latest LinkedIn tactics.2. AI-Enhanced Content Creation: Create standout content with cutting-edge AI tools.3. A Fail-Proof System for Client Conversion: Convert connections into loyal clients effortlessly.What's Inside "LinkedIn Unlocked: Second Edition"?FOUNDATIONSLay the groundwork to become an unstoppable force using LinkedIn for business. Strategies to emotionally connect with your ideal clients. Fine-tune your profile to become an irresistible magnet for your perfect prospects. Compare subscription options to unlock LinkedIn's powerful tools.STRATEGIESElevate your LinkedIn and social selling game with foolproof strategies. Relationship-building techniques to foster trust and increase sales conversations. Advanced search filters to discover high-value leads based on keywords, titles, companies. The proven LINK MethodTM to book meetings and close deals through structured outreach.EXECUTIONUncover LinkedIn sales strategies to create a powerful lead generation source. Leverage generative AI in your LinkedIn content strategy to quickly establish yourself as an authority. Ready-made action plan to execute effective LinkedIn B2B marketing and social selling campaigns. LinkedIn outreach techniques using a fail-proof method to convert connections into clients.Advanced LinkedIn Tactics and Marketing Strategies: Create irresistible signature content tailored to your ideal client's desires using artificial intelligence tools. Build a LinkedIn audience who is interested in what you share. Develop repeatable sales funnels to turn leads into high-paying clients. LinkedIn content marketing strategies to quickly become a recognized authority.Unlock the power of LinkedIn to grow your business. Get that tactics you need to thrive with "LinkedIn Unlocked: Second Edition!"Or if you are a Sales Professional, "Navigating LinkedIn for Sales" is your ultimate guide to Sales Navigator success.

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart!ONE OF BLOOMBERG’S BEST BOOKS OF THE YEARLeadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start.Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question:How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BSstyle that millions of readers have come to expect and love.Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of Linchpin“Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives.”—FortuneAnders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.“The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day.”—Dan Coyle, author of The Talent Code“Ericsson’s research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world.”—Joshua Foer, author of Moonwalking with Einstein

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.AN NPR BEST BOOK OF THE YEARRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.In The Ride of a Lifetime, Robert Iger answers the question: What are the qualities of a good leader? He shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.• Fairness. Treat people decently, with empathy, and be accessible to them.This book is about the relentless curiosity that has driven Iger since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.“The ideas in this book strike me as universal,” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

The instant Wall Street Journal, USA Today, and international bestseller“While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologueMany of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

Unlock your creativity.An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life.Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch.And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work.“Brilliant and real and true.”—Rosanne Cash

Now a New York Times and Wall Street Journal bestseller"I raced through Radical Candor--It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful advice, and practical suggestions, all illustrated with engaging (and often funny) stories from Kim Scott’s own experiences at places like Apple, Google, and various start-ups. Indispensable." ―Gretchen Rubin author of New York Times bestseller The Happiness Project"Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives. Kim Scott's insights--based on her experience, keen observational intelligence and analysis--will help you be a better leader and create a more effective organization." ―Sheryl Sandberg author of the New York Times bestseller Lean In"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people--whether it be 1 person or a 1,000--you need Radical Candor. Now." ―Daniel Pink author of New York Times bestseller DriveFrom the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. When you become a manager, it’s your job to say it--and your obligation.Author Kim Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor.Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity.This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of.Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: \nAn A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.

Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising • How to stand out from the competition and stop being a me-too brand • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients • How to charge more than your competitors and still win the business • How to price your services to achieve freedom This isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.

The Only Guide You Need to Stop Wasting Your Potential and Create a Kickass Career You Care About Daniel DiPiazza, the young founder of the massively popular Rich20Something.com, was once a typical twentysomething, logging mind-numbing hours at low-paying jobs in hopes of moving up. Then it hit him: This doesn’t have to be my life. Now twenty-eight, DiPiazza has launched multiple successful businesses with zero startup capital—simply by identifying and monetizing his skills into a career and life he loves. And with this book, so can you. Rich20Something is not some boring spiel on “paying your dues”; it’s about hustle. Instead of inching your way up the traditional career ladder, DiPiazza teaches you how to hack it, sharing hard-earned advice, anecdotes from other entrepreneurial badasses, and step-by-step techniques for turning your best skills into a business you’re passionate about that pays well to boot, including success secrets like: - The three questions that will help fail proof your business idea - How to ruthlessly prioritize, focus, and “ride the Motivation Wave” to get your gig going- Promotion strategies that literally make you money while you sleep - Owning the online game on every platform, from ten followers to 500,000 It’s time to toss out your parents’ career guides (sorry, mom and dad). Rich20Something is the only book you need to blaze your own path to an epic career and start getting the most out of your life now.