54 Best 「to study」 Books of 2024| Books Explorer

In this article, we will rank the recommended books for to study. The list is compiled and ranked by our own score based on reviews and reputation on the Internet.
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Table of Contents
  1. A Mind for Numbers: How to Excel at Math and Science (Even If You Flunked Algebra)
  2. How to Become a Straight-A Student: The Unconventional Strategies Real College Students Use to Score High While Studying Less
  3. Make It Stick: The Science of Successful Learning
  4. Peak: Secrets from the New Science of Expertise
  5. Moonwalking with Einstein: The Art and Science of Remembering Everything
  6. Polymath: Master Multiple Disciplines, Learn New Skills, Think Flexibly, and Become an Extraordinary Autodidact
  7. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
  8. The A Game: Nine Steps to Better Grades
  9. How to Win at College: Surprising Secrets for Success from the Country's Top Students
  10. How to Be a High School Superstar: A Revolutionary Plan to Get into College by Standing Out (Without Burning Out)
Other 44 books
No.2
92

Looking to jumpstart your GPA?Most college students believe that straight A’s can be achieved only through cramming and painful all-nighters at the library. But Cal Newport knows that real straight-A students don’t study harder—they study smarter. A breakthrough approach to acing academic assignments, from quizzes and exams to essays and papers, How to Become a Straight-A Student reveals for the first time the proven study secrets of real straight-A students across the country and weaves them into a simple, practical system that anyone can master.You will learn how to:• Streamline and maximize your study time• Conquer procrastination• Absorb the material quickly and effectively• Know which reading assignments are critical—and which are not• Target the paper topics that wow professors• Provide A+ answers on exams• Write stellar prose without the agonyA strategic blueprint for success that promises more free time, more fun, and top-tier results, How to Become a Straight-A Student is the only study guide written by students for students—with the insider knowledge and real-world methods to help you master the college system and rise to the top of the class.

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No.3
82

Make It Stick: The Science of Successful Learning

Brown, Peter C.
Belknap Press: An Imprint of Harvard University Press
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No.4
80

“This book is a breakthrough, a lyrical, powerful, science-based narrative that actually shows us how to get better (much better) at the things we care about.”—Seth Godin, author of Linchpin“Anyone who wants to get better at anything should read [Peak]. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives.”—FortuneAnders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.“The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day.”—Dan Coyle, author of The Talent Code“Ericsson’s research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world.”—Joshua Foer, author of Moonwalking with Einstein

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No.5
78

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory“Highly entertaining.” —Adam Gopnik, The New Yorker“Funny, curious, erudite, and full of useful details about ancient techniques of training memory.” —The Boston GlobeAn instant bestseller that has now become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

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No.6
77

Expertise pays; polymathy pays exponentially. Build a world-class skillset that will make you unique and irreplaceable.Polymath: a person of wide knowledge and learning. The art of becoming a polymath is really about maximizing your opportunities in life. Don't be the person with the hammer - be the person with an entire woodshop at their disposal.Learn to think outside the box and adopt a flexible mindset. Become multi-faceted.Polymath shows you how to be a singular entity, like Benjamin Franklin, Leonardo da Vinci, and Thomas Young. No, you won't achieve what they achieved, but you will understand the skills, habits, and techniques to master multiple realms of knowledge and skills.Almost every famous genius you know is a polymath. This book will trace their journeys and change the way you look at learning. Jack of all trades, master of none? No such thing.A complete learning framework, from novice to expert, in any skill or discipline.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.Become a modern day Renaissance man/woman; broaden your horizons.-Learn why you should become a pi-shaped polymath.-The primary traits you need to foster genius.-A 10-step process of learning a new topic or skill from A to Z.-How to choose and select your unique set of skills.-How to create your "second brain" on paper.-Examples from every era of mankind.Learn new perspectives, understand people better, and gain confidence to break your comfort zone.Polymathy is the most important skill for your career, hands down. It makes you one-of-a-kind. Become the most unique person you know. Create new routines and habits. Upgrade your life circumstances and see how mentally tough flexible thinking makes you. It boils down to this one question: are you content with your life circumstances? No? Then embrace the polymath mindset.

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No.7
77

The #1 New York Times bestseller. Over 20 million copies sold!Tiny Changes, Remarkable ResultsNo matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.Learn how to:make time for new habits (even when life gets crazy);overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more.Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

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No.8
70

The A Game: Nine Steps to Better Grades is a must-read for all college freshmen. It is one of those rare books -- concise and compelling, yet based on science. Certain to become a staple in first-year college curricula, The A Game will forever change students' lives.

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No.9
70

The essential guide to getting ahead once you’ve gotten in—proven strategies for making the most of your college years, based on winning secrets from the country's most successful students“Highly recommended because it is full of practical tips that will help high school grads take the next step in life.”—MoneyHow can you graduate with honors, choose exciting activities, build a head-turning resume, gain access to the best post-college opportunities, and still have a life? Based on interviews with star students at universities nationwide, from Harvard to the University of Arizona, How to Win at College presents seventy-five simple rules that will rocket you to the top of your class. These often surprising strategies include:• Don’t do all your reading• Drop classes every term• Become a club president• Care about your grades, Ignore your GPA• Never pull an all-nighter• Take three days to write a paper• Always be working on a “grand project”• Do one thing better than anyone else you knowProving you can be successful and still have time for fun, How to Win at College is the must-have guide for making the most of these four important years—and getting and edge on life after graduation.“This deliberately provocative book is a good way for a smart student to see how out-of-the-box thinking can lead to success in college.”—Seattle Times

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No.10
68

Do Less, Live More, Get AcceptedWhat if getting into your reach schools didn’t require four years of excessive A.P. classes, overwhelming activity schedules, and constant stress?In How to Be a High School Superstar, Cal Newport explores the world of relaxed superstars—students who scored spots at the nation’s top colleges by leading uncluttered, low stress, and authentic lives. Drawing from extensive interviews and cutting-edge science, Newport explains the surprising truths behind these superstars’ mixture of happiness and admissions success, including:· Why doing less is the foundation for becoming more impressive.· Why demonstrating passion is meaningless, but being interesting is crucial.· Why accomplishments that are hard to explain are better than accomplishments that are hard to do.These insights are accompanied by step-by-step instructions to help any student adopt the relaxed superstar lifestyle—proving that getting into college doesn’t have to be a chore to survive, but instead can be the reward for living a genuinely interesting life.

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No.11
67

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

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No.12
67

AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIPWALL STREET JOURNAL BUSINESS BESTSELLERA BUSINESS BOOK OF THE WEEK AT 800-CEO-READMaster one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review).Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.1. Work Deeply2. Embrace Boredom3. Quit Social Media4. Drain the ShallowsA mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

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No.13
67

Becoming a Master Student

Ellis, Dave
Wadsworth Pub Co

Note: This is a Standalone book and does not include access card/code.BECOMING A MASTER STUDENT, Sixteenth Edition, is all about discovery, intention, and action. BECOMING A MASTER STUDENT is your guide to the culture of higher education. Through interactive journal entries, hands-on activities, and articles about success, this text will help you gain the qualities needed to become a master student. Tools like the Discovery Wheel, Discovery and Intention Journal, Master Student Profiles, Power Process articles, and the Kolb Learning Style Inventory deepen your knowledge of yourself and help you prepare for success in school and in life.

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No.14
66
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No.15
66

A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for NumbersA Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying.We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains:Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.

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No.17
66

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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No.18
65

Orientation to College Learning

Van Blerkom, Dianna L.
Wadsworth Pub Co

ORIENTATION TO COLLEGE LEARNING, Seventh Edition takes students on a specific path to help them to be motivated, and to surround themselves with the resources they need to set goals and celebrate accomplishments. The text emphasizes well-defined goals, regular class attendance, good work habits, sufficient background knowledge, appropriate study strategies, time management, and motivation as the key factors that contribute to college success. It strengthens the connection between motivation and the strategies that are presented, so that students continue to increase their motivation throughout the course and enhance their commitment to being a successful student.

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No.19
65

Top 10 Pick for Learning Ladders’ Best Books for Educators Summer 2021A groundbreaking guide to improve teaching based on the latest research in neuroscience, from the bestselling author of A Mind for Numbers.Neuroscientists and cognitive scientists have made enormous strides in understanding the brain and how we learn, but little of that insight has filtered down to the way teachers teach. Uncommon Sense Teaching applies this research to the classroom for teachers, parents, and anyone interested in improving education. Topics include:• keeping students motivated and engaged, especially with online learning• helping students remember information long-term, so it isn't immediately forgotten after a test• how to teach inclusively in a diverse classroom where students have a wide range of abilitiesDrawing on research findings as well as the authors' combined decades of experience in the classroom, Uncommon Sense Teaching equips readers with the tools to enhance their teaching, whether they're seasoned professionals or parents trying to offer extra support for their children's education.

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No.20
65

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.From the author:“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

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No.21
65

The book Lifehack calls "The Bible of business and personal productivity.""A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast CompanySince it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.

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No.22
65

“There are words that are so familiar they obscure rather than illuminate the thing they mean, and ‘learning’ is such a word. It seems so ordinary, everyone does it. Actually it’s more of a black box, which Dehaene cracks open to reveal the awesome secrets within.”--The New York Times Book ReviewAn illuminating dive into the latest science on our brain's remarkable learning abilities and the potential of the machines we program to imitate themThe human brain is an extraordinary learning machine. Its ability to reprogram itself is unparalleled, and it remains the best source of inspiration for recent developments in artificial intelligence. But how do we learn? What innate biological foundations underlie our ability to acquire new information, and what principles modulate their efficiency?In How We Learn, Stanislas Dehaene finds the boundary of computer science, neurobiology, and cognitive psychology to explain how learning really works and how to make the best use of the brain’s learning algorithms in our schools and universities, as well as in everyday life and at any age.

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No.23
65

"Brings together the cognitive, the cultural, and the neurological in an elegant, compelling narrative. A revelatory work."--Oliver Sacks, M.D.The act of reading is so easily taken for granted that we forget what an astounding feat it is. How can a few black marks on white paper evoke an entire universe of meanings? It's even more amazing when we consider that we read using a primate brain that evolved to serve an entirely different purpose. In this riveting investigation, Stanislas Dehaene, author of How We Learn, explores every aspect of this human invention, from its origins to its neural underpinnings. A world authority on the subject, Dehaene reveals the hidden logic of spelling, describes pioneering research on hiw we process languages, and takes us into a new appreciation of the brain and its wondrous capacity to adapt.

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No.24
65

#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and TeslaThe great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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No.25
65

WINNER OF THE 2014 BRAIN PRIZEFrom the acclaimed author of Reading in the Brain and How We Learn, a breathtaking look at the new science that can track consciousness deep in the brainHow does our brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before.In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state. We can now pin down the neurons that fire when a person reports becoming aware of a piece of information and understand the crucial role unconscious computations play in how we make decisions. The emerging theory enables a test of consciousness in animals, babies, and those with severe brain injuries.A joyous exploration of the mind and its thrilling complexities, Consciousness and the Brain will excite anyone interested in cutting-edge science and technology and the vast philosophical, personal, and ethical implications of finally quantifying consciousness.

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No.26
65

Research-based insights and practical advice about effective learning strategiesIn this new edition of the highly regarded Why Don't Students Like School? cognitive psychologist Daniel Willingham turns his research on the biological and cognitive basis of learning into workable teaching techniques. This book will help you improve your teaching practice by explaining how you and your students think and learn. It reveals the importance of story, emotion, memory, context, and routine in building knowledge and creating lasting learning experiences.With a treasure trove of updated material, this edition draws its themes from the most frequently asked questions in Willingham’s “Ask the Cognitive Scientist” column in the American Educator. How can you teach students the skills they need when standardized testing just requires facts? Why do students remember everything on TV, but forget everything you say? How can you adjust your teaching for different learning styles? Read this book for the answers to these questions and for practical advice on helping your learners learn better.Discover easy-to-understand, evidence-based principles with clear applications for the classroom Update yourself on the latest cognitive science research and new, teacher-tested pedagogical tools Learn about Willingham’s surprising findings, such as that you cannot develop “thinking skills” without facts Understand the brain’s workings to help you hone your teaching skillsWhy Students Don’t Like School is a valuable resource for both veteran and novice teachers, teachers-in-training, and for the principals, administrators, and staff development professionals who work with them.

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No.27
65

Winner of the Pulitzer Prize • New York Times Bestseller • Over Two Million Copies Sold“One of the most significant projects embarked upon by any intellectual of our generation” (Gregg Easterbrook, New York Times), Guns, Germs, and Steel presents a groundbreaking, unified narrative of human history.Why did Eurasians conquer, displace, or decimate Native Americans, Australians, and Africans, instead of the reverse? In this “artful, informative, and delightful” (William H. McNeill, New York Review of Books) book, a classic of our time, evolutionary biologist Jared Diamond dismantles racist theories of human history by revealing the environmental factors actually responsible for its broadest patterns.The story begins 13,000 years ago, when Stone Age hunter-gatherers constituted the entire human population. Around that time, the developmental paths of human societies on different continents began to diverge greatly. Early domestication of wild plants and animals in the Fertile Crescent, China, Mesoamerica, the Andes, and other areas gave peoples of those regions a head start at a new way of life. But the localized origins of farming and herding proved to be only part of the explanation for their differing fates. The unequal rates at which food production spread from those initial centers were influenced by other features of climate and geography, including the disparate sizes, locations, and even shapes of the continents. Only societies that moved away from the hunter-gatherer stage went on to develop writing, technology, government, and organized religions as well as deadly germs and potent weapons of war. It was those societies, adventuring on sea and land, that invaded others, decimating native inhabitants through slaughter and the spread of disease.A major landmark in our understanding of human societies, Guns, Germs, and Steel chronicles the way in which the modern world, and its inequalities, came to be.

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No.28
64

In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning.When we study, we tend to focus on the tasks we can most easily control—such as highlighting and rereading—but these practices only give the illusion of mastery. As Dan Willingham, professor of psychology and bestselling author, explains, familiarity is not the same as comprehension.Perfect for teachers and students of all ages, Outsmart Your Brain provides real-world practices and the latest research on how to train your brain for better learning. Each chapter provides clear and specific strategies while also explaining why traditional study processes do not work. Grounded in scientifically backed practical advice, this is the ultimate guide to improving grades and better understanding the power of our own brains.

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No.29
64

Six Thinking Hats

de Bono, Edward
Back Bay Books

Used successfully by thousands of business managers, educators, and government leaders around the world, Six Thinking Hats offers a practical and uniquely positive approach to making decisions and exploring new ideas.Your success in business depends on how you think. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats":WHITE HAT: neutral and objective, concerned with facts and figures RED HAT: the emotional view BLACK HAT: careful and cautious, the "devil's advocate" hat YELLOW HAT: sunny and positive GREEN HAT: associated with fertile growth, creativity, and new ideas BLUE HAT: cool, the color of the sky, above everything else-the organizing hatThrough case studies and real-life examples, Dr. de Bono reveals the often surprising ways in which deliberate role playing can make you a better thinker. He offers a powerfully simple tool that you--and your business, whether it's a start-up or a major corporation--can use to create a climate of clearer thinking, improved communication, and greater creativity. His book is an instructive and inspiring text for anyone who makes decisions, in business or in life.

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No.30
64

#1 NEW YORK TIMES BESTSELLER * 5 MILLION COPIES SOLD“Significant...The book is both instructive and surprisingly moving.” —The New York TimesRay Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

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No.31
64

A Map to the Magic of ReadingStop for a moment and wonder: what's happening in your brain right now―as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sense of this request? Why does it matter?The Reading Mind is a brilliant, beautifully crafted, and accessible exploration of arguably life's most important skill: reading. Daniel T. Willingham, the bestselling author of Why Don't Students Like School?, offers a perspective that is rooted in contemporary cognitive research. He deftly describes the incredibly complex and nearly instantaneous series of events that occur from the moment a child sees a single letter to the time they finish reading. The Reading Mind explains the fascinating journey from seeing letters, then words, sentences, and so on, with the author highlighting each step along the way. This resource covers every aspect of reading, starting with two fundamental processes: reading by sight and reading by sound. It also addresses reading comprehension at all levels, from reading for understanding at early levels to inferring deeper meaning from texts and novels in high school. The author also considers the undeniable connection between reading and writing, as well as the important role of motivation as it relates to reading. Finally, as a cutting-edge researcher, Willingham tackles the intersection of our rapidly changing technology and its effects on learning to read and reading.Every teacher, reading specialist, literacy coach, and school administrator will find this book invaluable. Understanding the fascinating science behind the magic of reading is essential for every educator. Indeed, every "reader" will be captivated by the dynamic but invisible workings of their own minds.

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No.33
64

Unlock your creativity.An inspiring guide to creativity in the digital age, Steal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life.Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow interests wherever they take you—what feels like a hobby may turn into you life’s work. Forget the old cliché about writing what you know: Instead, write the book you want to read, make the movie you want to watch.And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work.“Brilliant and real and true.”—Rosanne Cash

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No.34
64

Direct instruction and explicit teaching can offer you a shorter, straighter route to developing effective learning in your classroom.In this smart and accessible book, Greg Ashman explores how you can harness the potential of these often misunderstood and misapplied teaching methods to achieve positive learning outcomes for the students you teach.It investigates key foundational principles, combined with thoughtful commentary on what these mean in classroom practice and an examination of relevant research and theories from cognitive psychology that substantiate these approaches to teaching and learning.

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No.35
64

Outliers

Gladwell, Malcolm
Little, Brown and Company

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

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No.36
64

#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.”—Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to LeadThe #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in lifeIntelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become.Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

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No.37
64

“Excellent.”—The Wall Street JournalSince its publication ten years ago, businesspeople, investors, doctors, parents, students, athletes, and musicians at every level have adopted the maxims of Talent Is Overrated to get better at what they’re passionate about. Now this classic has been updated and revised with new research and takeaways to help anyone achieve even greater performance.Why are certain people so incredibly great at what they do? Most of us think we know the answer—but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about.Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, bestselling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable. It isn’t specific, innate talent, nor is it plain old hard work. It’s a very specific type of work that anyone can do—but most people don’t.What’s more, the principles of great performance apply to virtually any activity that matters to you. Readers worldwide have been inspired by this book’s liberating message: You don’t need a one-in-a-million natural gift. Better performance, and maybe even world-class performance, is closer than you think.

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No.38
64

RANGE

EPSTEIN, DAVID
Riverhead Books

The #1 New York Times bestseller that has all America talking: as seen/heard on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, The Bill Simmons Podcast, Rich Roll, and more.“The most important business—and parenting—book of the year.” —Forbes“Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. PinkShortlisted for the Financial Times/McKinsey Business Book of the Year AwardPlenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see.Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

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No.39
64

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.

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No.40
64

This is the second, revised and expanded edition. The first edition was published under the slightly longer title "How to Take Smart Notes. One Simple Technique to Boost Writing, Learning and Thinking - for Students, Academics and Nonfiction Book Writers".The key to good and efficient writing lies in the intelligent organisation of ideas and notes. This book helps students, academics and other knowledge workers to get more done, write intelligent texts and learn for the long run. It teaches you how to take smart notes and ensure they bring you and your projects forward.The Take Smart Notes principle is based on established psychological insight and draws from a tried and tested note-taking technique: the Zettelkasten. This is the first comprehensive guide and description of this system in English, and not only does it explain how it works, but also why. It suits students and academics in the social sciences and humanities, nonfiction writers and others who are in the business of reading, thinking and writing.Instead of wasting your time searching for your notes, quotes or references, you can focus on what really counts: thinking, understanding and developing new ideas in writing.Dr. Sönke Ahrens is a writer and researcher in the field of education and social science. He is the author of the award-winning book “Experiment and Exploration: Forms of World Disclosure” (Springer).Since its first publication, How to Take Smart Notes has sold more than 100,000 copies and has been translated into seven languages.

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No.42
64

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

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No.43
64

A revised edition of the classic bestselling how to draw book. A life-changing book, this fully revised and updated edition of Drawing on the Right Side of the Brain is destined to inspire generations of readers and artists to come.Translated into more than seventeen languages, Drawing on the Right Side of the Brain is the world's most widely used instructional drawing book. Whether you are drawing as a professional artist, as an artist in training, or as a hobby, this book will give you greater confidence in your ability and deepen your artistic perception, as well as foster a new appreciation of the world around you. This revised/updated fourth edition includes:• a new introduction;• crucial updates based on recent research on the brain's plasticity and the enormous value of learning new skills/ utilizing the right hemisphere of the brain;• new focus on how the ability to draw on the strengths of the right hemisphere can serve as an antidote to the increasing left-brain emphasis in American life-the worship of all that is linear, analytic, digital, etc.;• an informative section that addresses recent research linking early childhood "scribbling" to later language development and the importance of parental encouragement of this activity;• and new reproductions of master drawings throughout

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No.45
64

Benny Lewis, who speaks over ten languages—all self-taught—runs the largest language-learning blog in the world, Fluent In 3 Months. Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.

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No.46
64

“Fantastic… I wish I had read your book before med school!” —Nathan Brajer, medical student “A great read and a great primer on how med students learn and think.” —Jess Friedman, medical student and former teacher Succeeding at medical school is difficult under the best of circumstances, and poor study skills only make matters worse. This book offers a comprehensive, evidence-based methodology for learning medicine that will help you to take command of your medical school experience and become the best doctor you can be. With this book, you will: >Understand the science of learning and how to study most effectively > Learn how to control forgetting with spaced repetition > Get a guided tour of med school, with specific tips for how to learn each course subject

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No.47
64

The Practice

Godin, Seth
Penguin Business

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

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No.48
64

MORE THAN 500,000 COPIES SOLD!The trusted management classic and go-to guide for anyone facing new responsibilities as a first-time manager.Learn to conquer every challenge like a seasoned pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this expert guide has brought newcomers up to speed on the realities of managing people.The updated seventh edition delivers new information that helps you manage across generations, use online performance appraisal tools, persuade with stories, oversee remote employees, build a team dynamic, match a boss's style, and more.The jump from star employee to new manager is bigger than most people realize -- with opportunities to fail at every step. Stumbling your way through isn't an option.In The First-Time Manager, you will learn essential skills including: Leading meetings. Hiring employees. Motivating others. Actively listening. Staying calm under pressure. Overcoming resistance.With little experience or training, a coveted promotion can become a trial by fire. No one needs that. Turn to the book that thousands have relied on to hit the ground running.

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No.49
64

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST“The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow.”—Jason Zweig, The Wall Street JournalEveryone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters."In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course.Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

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No.50
64

A practical guide to managing your attention--the most powerful resource you have to become more creative, get stuff done, and live a meaningful lifeOur attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.The most recent neuroscientific research reveals that the brain has two powerful modes that can be unlocked when we use our attention effectively: a focused mode (hyperfocus), which is the foundation for being highly productive, and a creative mode (scatterfocus), which enables us to connect ideas in novel ways. Hyperfocus helps you access each of these two mental modes so you can concentrate more deeply, think more clearly, and work and live more deliberately every day. Chris Bailey examines topics such as:identifying and dealing with the four key types of distraction and interruption; establishing a clear physical and mental environment in which to work; controlling motivation and working fewer hours to become more productive; taking time-outs with intention; multitasking strategically; and learning when to pay attention and when to let your mind wander wherever it wants to.By transforming how you think about your attention, Hyperfocus reveals that the more effectively you learn to take charge of it, the better you'll be able to manage every aspect of your life.

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No.51
64

Unique, practical and straightforward way to learn music theory and discover how music really works.Newly updated and massively expanded edition with new content, exercises and images.This book also features the links to audio examples (hosted on external website). These examples allow you to hear the relevant music theory concepts and understand them better!Have you ever wanted: To know how music theory can make you a better player (on any instrument)?To understand how music works, why we have 12 notes, how they relate to each other and why we use intervals with imperfect resonance?To understand how music theory is not just some made up rules we invented out of thin air; how it’s actually based on the natural laws and stems from natural occurrences, like overtone series?To unlock the mysteries of notes, intervals, music scales, modes, keys, circle of fifths, chords and chord progressions, rhythms and other important concepts in music, and how they all relate to one another?To get a deep understanding of scales, modes and chords, where they come from, what are the different types that exist, how they're built, and how to use any chord or scale in your playing?To learn how to form, name and play any chord that is possible to play?To learn how rhythm works and how to master your rhythm and timing skills that will make you sound like a pro on any instrument?To understand harmony and the magic behind all the beautiful music that you love and how you can (re)create it by yourself?To get a wider perspective on tonal harmony and how melody, harmony, and rhythm work together?To understand composition and improvisation, and how to use voice leading and chord inversions to create beautiful harmonies?To get a grasp on the advanced concepts (such as modal playing, atonality, polychords and polytonality, free music, etc.) that usually only advanced jazz musicians may consider using?But... Have you ever had trouble learning music theory or thought that it was unnecessary, boring or too hard to learn?Have you perhaps thought using intellect will be bad for your playing?If you find yourself in any of this, then this book is the answer you’ve been looking for. It covers pretty much everything that anyone who plays or wants to play music should know. It is the book to have if you want to become a better musician, and have by your side as an immensely useful reference of knowledge.This book is structured in a way that makes it very easy to follow, digest and internalize all important concepts that constitute music theory. What's great is that you don't have to be a college musician in order to understand and use any of this – anyone can do it, even a total newbie. It also doesn't matter what instrument(s) you play, nor your current level of knowledge and playing ability, because music theory is universal and all about what sounds good together! Anyone can benefit from it. It explains the WHY and HOW, and it is your roadmap - a skill and a tool, guided by your ears, for creating your best music.This is the most comprehensive and evergreen book on music theory that you can find – a book you'll wish to study and refer to often, and keep it forever. You’ll also wish to gift it your friends and discuss about its content with other musicians.It will give you what is necessary to become an expert in music theory without frustration and feeling overwhelmed in the process, and this in-turn will have immense benefits to your playing and musicianship!But don’t take my word for it, use the Look Inside feature by clicking on the book cover to get a preview of what you'll find inside.Get this book now and solve all your problems with music theory!

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No.52
64

At last a book that shows you how to builddesigna life you can thrive in at any age or stage Designers create worlds and solve problems using design thinking Look around your office or homeat the tablet or smartphone you may be holding or the chair you are sitting in Everything in our lives was designed by someone And every design starts with a problem that a designer or team of designers seeks to solve In this book Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling regardless of who or where we are what we do or have done for a living or how young or old we are The same design thinking responsible for amazing technology products and spaces can be used to design and build your career and your life a life of fulfillment and joy constantly creative and productive one that always holds the possibility of surprise sDesigning Your Life walks readers through the process of building a satisfying meaningful life by approachi

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No.53
64

"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves."- Jeff Walker, #1 NY Times bestselling author of "Launch""I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."- Reid Tracy, CEO Hay House, Inc."Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!"- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online."- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct MarketerTHE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESSDo you know how to find out what people really want to buy?(Not what you think they want, not what they say they want, but what they really want?)The secret is asking the right questions - and the right questions are not what you might expect.Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.For example, you ‘ll learn: How to increase your income by 36% by asking potential customers this slightly unusual 4 word question. Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects) And much, much more…Discover for yourself why leading marketers all use and recommend the Ask formula."Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK."- James Schramko, SuperFastBusiness.com

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No.54
64

An insightful, joyful tour of the transformative powers of starting something new, no matter your age—from the bestselling author of Traffic and You May Also Like“Vanderbilt elegantly and persuasively tackles one of the most pernicious of the lies we tells ourselves—that the pleasures of learning are reserved for the young.” —Malcolm Gladwell, bestselling author of OutliersWhy do so many of us stop learning new skills as adults? Are we afraid to be bad at something? Have we forgotten the sheer pleasure of beginning from the ground up? Inspired by his young daughter’s insatiable curiosity, Tom Vanderbilt embarks on a yearlong quest of learning—purely for the sake of learning. Rapturously singing Spice Girls songs in an amateur choir, losing games of chess to eight-year-olds, and dodging scorpions at a surf camp in Costa Rica, Vanderbilt tackles five main skills but learns so much more. Along the way, he interviews dozens of experts about the fascinating psychology and science behind the benefits of becoming an adult beginner and shows how anyone can get better at beginning again—and, more important, why they should take those first awkward steps. Funny, uplifting, and delightfully informative, Beginners is about how small acts of reinvention, at any age, can make life seem magical.

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