The Phenomenal #1 New York Times BestsellerIn his classic guide to understanding the opposite sex, Dr. John Gray, provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them.Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this timeless book has helped men and women realize how different they can be in their communication styles, their emotional needs, and their modes of behavior, and offers the secrets of communicating without conflicts, allowing couples to give intimacy every chance to grow.

Renowned primatologist Robert Sapolsky offers a completely revised and updated edition of his most popular work, with over 225,000 copies in printNow in a third edition, Robert M. Sapolsky's acclaimed and successful Why Zebras Don't Get Ulcers features new chapters on how stress affects sleep and addiction, as well as new insights into anxiety and personality disorder and the impact of spirituality on managing stress.As Sapolsky explains, most of us do not lie awake at night worrying about whether we have leprosy or malaria. Instead, the diseases we fear-and the ones that plague us now-are illnesses brought on by the slow accumulation of damage, such as heart disease and cancer. When we worry or experience stress, our body turns on the same physiological responses that an animal's does, but we do not resolve conflict in the same way-through fighting or fleeing. Over time, this activation of a stress response makes us literally sick.Combining cutting-edge research with a healthy dose of good humor and practical advice, Why Zebras Don't Get Ulcers explains how prolonged stress causes or intensifies a range of physical and mental afflictions, including depression, ulcers, colitis, heart disease, and more. It also provides essential guidance to controlling our stress responses. This new edition promises to be the most comprehensive and engaging one yet.

Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s abrasive manner rub you the wrong way?You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people.Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with – in and out of the office – based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information.Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with ‘aha!’ and ‘oh no!’ moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension.And with a bit of luck you can also be confident that the idiot out there isn’t you!

The Ideal Team Player

Written by one of the world’s leading neuroscientists, Making Up the Mind is the first accessible account of experimental studies showing how the brain creates our mental world.Uses evidence from brain imaging, psychological experiments and studies of patients to explore the relationship between the mind and the brainDemonstrates that our knowledge of both the mental and physical comes to us through models created by our brainShows how the brain makes communication of ideas from one mind to another possible

In a journey spanning 50 books, hundreds of ideas and over a century, 50 Psychology Classics looks at some of the most intriguing questions relating to what motivates us, what makes us feel and act in certain ways, how our brains work, and how we create a sense of self.50 Psychology Classics explores writings from some iconic figures such as Freud, Adler, Jung, skinner, James, Piaget and Pavolv, but also highlights the work of contemporary thinkers such as Gardner, Gilbert, Goleman and Seligman. We all need a personal theory of what makes people tick. To survive and thrive, we have to know who and what we are, and to be canny about the motivations of others. The common route to this knowledge is life experience, but we can advance our appreciation of the subject more quickly through reading.From the author of the bestselling 50 Self-Help Classics, 50 Success Classics and 50 Spiritual Classics, which have sold over 100,000 in the English language and have been translated into 17 languages, 50 Psychology Classics will further your understanding of human nature and yourself.You will find life-changing insights from 50 key books from the following authors: Alfred Adler; Gavin de Becker; Eric Berne; Edward de Bono; Robert Bolton; Nathaniel Branden; Isabel Briggs Myers; Louann Brizendine; David D Burns; Robert Cialdini; Mihaly Csikszentmihalyi; Albert Ellis and Robert Harper; Milton Erickson; Erik Erikson; Hans Eysenck; Susan Forward; Viktor Frankl; Anna Freud; Sigmund Freud; Howard Gardner; Daniel Gilbert; Malcolm Gladwell; Daniel Goleman; John M Gottman; Harry Harlow; Thomas A Harris; Eric Hoffer; Karen Horney; William James; Carl Jung; Eric Kandel; Alfred Kinsey; Melanie Klein; RD Laing; Abraham Maslow; Stanley Milgram; Ivan Pavlov; Fritz Perls; Jean Piaget; Steven Pinker; VS Ramachandran; Carl Rogers; Oliver Sacks; Barry Schwartz; Martin Seligman; Gail Sheehy; BF Skinner; Douglas Stone; William Styron; and, Robert E Thayer.

*Major New York Times Bestseller*More than 2.6 million copies sold*One of The New York Times Book Review's ten best books of the year*Selected by The Wall Street Journal as one of the best nonfiction books of the year*Presidential Medal of Freedom Recipient*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our MindsIn his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Explore the human condition through the great thinkers in psychology.This brand new edition of the bestselling 50 Psychology Classics includes new classics like Thinking, Fast and Slow; Quiet and The Marshmallow Test.In a journey spanning 50 books, hundreds of ideas and over a century, 50 Psychology Classics looks at some of the most intriguing questions relating to what motivates us, what makes us feel and act in certain ways, how our brains work, and how we create a sense of self.50 Psychology Classics explores writings from some iconic figures such as Freud, Adler, Jung, Skinner, James, Piaget and Pavlov, but also highlights the work of contemporary thinkers such as Gardner, Gilbert, Goleman and Seligman.50 Psychology Classics will further your understanding of human nature and yourself.

Available again, an influential book that offers a framework for understanding visual perception and considers fundamental questions about the brain and its functions.David Marr's posthumously published Vision (1982) influenced a generation of brain and cognitive scientists, inspiring many to enter the field. In Vision, Marr describes a general framework for understanding visual perception and touches on broader questions about how the brain and its functions can be studied and understood. Researchers from a range of brain and cognitive sciences have long valued Marr's creativity, intellectual power, and ability to integrate insights and data from neuroscience, psychology, and computation. This MIT Press edition makes Marr's influential work available to a new generation of students and scientists.In Marr's framework, the process of vision constructs a set of representations, starting from a description of the input image and culminating with a description of three-dimensional objects in the surrounding environment. A central theme, and one that has had far-reaching influence in both neuroscience and cognitive science, is the notion of different levels of analysis—in Marr's framework, the computational level, the algorithmic level, and the hardware implementation level.Now, thirty years later, the main problems that occupied Marr remain fundamental open problems in the study of perception. Vision provides inspiration for the continuing efforts to integrate knowledge from cognition and computation to understand vision and the brain.

The #1 New York Times bestseller. Over 20 million copies sold!Tiny Changes, Remarkable ResultsNo matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.Learn how to:make time for new habits (even when life gets crazy);overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more.Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

The third edition of Developmental Cognitive Neuroscience presents a thorough updating and enhancement of the classic text that introduced the rapidly expanding field of developmental cognitive neuroscience. Includes the addition of two new chapters that provide further introductory material on new methodologies and the application of genetic methods in cognitive development Includes several key discussion points at the end of each chapter Features a greater focus on mid-childhood and adolescence, to complement the previous edition?s emphasis on early childhood Brings the science closer to real-world applications via a greater focus on fieldwork Includes a greater emphasis on structural and functional brain imaging

The first edition of Working Memory was published in 1986 and was both widely cited and highly influential. The follow-up to this classic book has two aims - to discuss the developments that have occurred within the multicomponent model, since the publication of Working Memory, and secondly, to place the concept of multicomponent working memory in a broader context. The updating section of the book comprises two chapters each on the phonological loop, the visuo-spatial sketchpad, the central executive and the episodic buffer, with further chapters on the relevance to working memory of studies of the recency effect, of work based on individual differences, and of neuroimaging research.The broader implications of the concept of working memory are discussed in chapters on social psychology, anxiety, depression, consciousness and on the control of action. The final "life, the universe and everything" chapter discusses the relevance of a concept of working memory to the classic problems of consciousness and free will.This new volume from one of the world leaders in memory research will doubtless emulate the success of its predecessor, and be a major publication within the psychological literature.

Since its first appearance, Life in Classrooms has established itself as a classic study of the educational process at its most fundamental level. The book's aim is to encourage researchers to examine more deeply the dynamics of classroom learning, the cornerstone of educational change. Focusing on elementary classrooms, chapters include: The Daily Grind, Students’ Feelings about School, Involvement and Withdrawal in the Classroom, Teachers’ Views, The Need for New Perspectives.“This book is written for all who are interested in schools and children, but most especially for teachers, administrators, and others whose daily work brings them into direct contact with classroom life. Its aim is neither to damn nor to praise them, not even, necessarily, to change them. Rather, the goal is simply to arouse the reader’s interest and possibly awaken his concern over aspects of school life that seem to be receiving less attention than they deserve.”―From the Preface

You can go after the job you want—and get it!You can take the job you have—and improve it!You can take any situation—and make it work for you!Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:-Six ways to make people like you-Twelve ways to win people to your way of thinking-Nine ways to change people without arousing resentmentAnd much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

Can contemporary psychoanalysis tell us anything about sexuality that is new and clinically meaningful? It most certainly can, answers Muriel Dimen in Sexuality, Intimacy, Power, a compelling attempt to revivify Freud's core interest, in "sexual impulses in the ordinary sense of the term." But there is nothing ordinary about Dimen's project. Drawing on contemporary relational theory, feminism, and postmodernism, she takes a sustained, sometimes irreverent, look at assumptions about psychosexuality. For Dimen, the shift from dualism to multiplicity that has reshaped a range of disciplines can also be brought to bear on our thinking about sexuality. She urges us to return to the open-mindedness hiding between the lines and buried in the footnotes of Freud's writings, and to replace the determinism into which his thought has hardened with more fluid notions of contingency, paradox, and thirdness.By unveiling the colloquy among psychoanalysis, social theory, and feminism, Dimen challenges clinicians and academicians alike to rethink ideas about gender, eroticism, and perversion. She explores, among other topics, the relations between Lust and libido; the limitations of Darwinian thought in theorizing homosexuality; the body as projective test; and the intimate tangle of love and hate between women. Generous clinical examples illustrate the ways in which a radical re-visioning of psychosexuality benefits therapists and patients alike.Mixing medium and message, Dimen draws on a variety of disciplines and styles to delineate the ambiguities, contradictions, and paradoxes that subtend sexuality in all its personal and clinical complexity. A brilliant example of contemporary psychoanalytic theory at its destabilizing best, Sexuality, Intimacy, Power is equally a historical document that will intrigue and enlighten students of women's, gender, and queer studies.

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes.Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish.In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.Antifragile is a blueprint for living in a Black Swan world.Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it.Praise for Antifragile“Ambitious and thought-provoking . . . highly entertaining.”—The Economist“A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.”—Newsweek

At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes“It’s not always the people who start out the smartest who end up the smartest.”After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

[by] Peter B. Warr [and] Christopher Knapper. Bibliography: P. 390-428.

Since its publication in 1949, D.O. Hebb's, The Organization of Behavior has been one of the most influential books in the fields of psychology and neuroscience. However, the original edition has been unavailable since 1966, ensuring that Hebb's comment that a classic normally means "cited but not read" is true in his case. This new edition rectifies a long-standing problem for behavioral neuroscientists--the inability to obtain one of the most cited publications in the field.The Organization of Behavior played a significant part in stimulating the investigation of the neural foundations of behavior and continues to be inspiring because it provides a general framework for relating behavior to synaptic organization through the dynamics of neural networks.D.O. Hebb was also the first to examine the mechanisms by which environment and experience can influence brain structure and function, and his ideas formed the basis for work on enriched environments as stimulants for behavioral development.References to Hebb, the Hebbian cell assembly, the Hebb synapse, and the Hebb rule increase each year. These forceful ideas of 1949 are now applied in engineering, robotics, and computer science, as well as neurophysiology, neuroscience, and psychology--a tribute to Hebb's foresight in developing a foundational neuropsychological theory of the organization of behavior.

In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.• A New York Times bestseller for over a decade• An international bestseller published in 52 languages worldwide“This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey“Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom.” — Deepak Chopra, Author, The Seven Spiritual Laws of Success“An inspiring book with many great lessons.” — Wayne Dyer, Author, Real Magic“In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world.” — Dan Millman, Author, Way of the Peaceful Warrior

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections.Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example…· How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.· How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions.· How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners.When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.Money―investing, personal finance, and business decisions―is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The core of essentialism as a concept focuses on the idea that any particular entity requires certain elements for its functioning and existence. These are the essential traits which make an entity what it is. Essentialism is a book which deals with situations wherein people would find themselves in the middle of an information explosion. They could also feel occupied with a lot of work, but still be unproductive. There are times when people follow the notion that they have to do everything, but on the contrary, they end up doing nothing. There is no specific direction to their tasks and neither to their goals. Essentialism as a concept narrows down this notion into doing the right things which are absolutely necessary, in a right manner and at the right time. It is about categorising things as important and unimportant as per one’s personal goals, and doing only the important things. This ensures that there is a proper channel for one’s energy, time, and effort, which can be appli

In this classic work of psychology John Bowlby examines the processes that take place in attachment and separation and shows how experimental studies of children provide us with a recognizable behaviour pattern which is confirmed by discoveries in the biological sciences. He makes clear that human attachment is an instinctive response to the need for protection against predators, and one as important for survival as nutrition and reproduction.

From the New York Times bestselling author of The Black Swan, a bold new work that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibilityIn his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights:For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations.Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general.Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others.You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets.Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines.True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it.The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”

Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new Introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard. This book will be enjoyable and provocative reading for scholars in social psychology, English language and the history of philosophy.

This phenomenal bestseller—over 525,000 copies sold—expanded in a new third edition, explores how we often misunderstand the causes of our conflicts and shows us the paths to achieving true peace within ourselves and our relationships.In this day and age, perhaps there is nothing more important than knowing how to heal relationships that are breaking and how to maintain connections when people are pulling apart. So many of our conflicts seem unsolvable, but what if conflicts at home, at work, and in the world stem from the same root cause? What if we systematically misunderstand that cause? And what if, as a result, we unwittingly perpetuate the very problems we think we are trying to solve?This book unfolds as a story. Yusuf al-Falah, an Arab, and Avi Rozen, a Jew, each lost his father at the hands of each other's cousins. The Anatomy of Peace is the story of how they come together, how they help their warring parents and children come together, and how we too can find our way out of the personal, professional, and global conflicts that weigh us down. This expanded third edition includes diagrams and discussions that further explain some of the book's approaches, current research about key ideas, and how the transformation approach in the book relates to Arbinger's comprehensive organizational mindset-change process.

This important study in ethnomusicology is an attempt by the author ― a musician who has become a social anthropologist ― to compare his experiences of music-making in different cultures. He is here presenting new information resulting from his research into African music, especially among the Venda. Venda music, he discovered is in its way no less complex in structure than European music. Literacy and the invention of nation may generate extended musical structures, but they express differences of degree, and not the difference in kind that is implied by the distinction between 'art' and 'folk' music. Many, if not all, of music's essential processes may be found in the constitution of the human body and in patterns of interaction of human bodies in society. Thus all music is structurally, as well as functionally, 'folk' music in the sense that music cannot be transmitted of have meaning without associations between people.If John Blacking's guess about the biological and social origins of music is correct, or even only partly correct, it would generate new ideas about the nature of musicality, the role of music in education and its general role in societies which (like the Venda in the context of their traditional economy) will have more leisure time as automation increases.

#1 NATIONAL BESTSELLER#1 INTERNATIONAL BESTSELLERWhat does everyone in the modern world need to know?Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful?Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

Books

Why some problems persist while others are resolved.This classic book, available in paperback for the very first time, explores why some people can successfully change their lives and others cannot. Here famed psychologist Paul Watzlawick presents what is still often perceived as a radical idea: that the solutions to our problems are inherently embedded in the problems themselves.Tackling the age-old questions surrounding persistence and change, the book asks why problems arise and are perpetuated in some instances but easily resolved in others. Incorporating ideas about human communication, marital and family therapy, the therapeutic effects of paradoxes and of action-oriented techniques of problem resolution, Change draws much from the field of psychotherapy.

An international bestseller and TikTok sensation with more than 10 million copies sold worldwide, The Courage to Be Disliked is a transformative and practical guide to personal happiness and self-fulfillment.Now you can unlock your full potential and free yourself from the shackles of past traumas and societal expectations to find true personal happiness. Based on the theories of renowned psychologist Alfred Adler, this book guides you through the principles of self-forgiveness, self-care, and mind decluttering in a straightforward, easy-to-digest style that’s accessible to all.The Courage to Be Disliked unfolds as a dialogue between a philosopher and a young man, who, over the course of five enriching conversations, realizes that each of us is in control of our life’s direction, independent of past burdens and expectations of others.Wise, empowering, and profoundly liberating, this book is a life-changing experience that shows you a path to lasting happiness and how to finally be the person you truly want to be. Millions are already benefiting from its teachings—and you can be next.

Based on a survey in East London, provides a wide range of helpful and fascinating insights into all aspects of experiencing death and surviving grief. The experiences shared will be of comfort for those who are dying and their carers.

For the past half-century, Harvard trained psychiatrists who learned their art and skill from a genius have quoted his observations about life in their work with patients and in teaching others the practice of psychotherapy.Here is the unique and heralded collection of remarks by this extraordinary teacher, Dr. Elvin Semrad, originally recorded by Susan Rako and Harvey Mazer during residency-training at Harvard's Massachusetts Mental Health Center in the 1960's."The book brings the reader a sense of closeness to the personal, informal aspects of this man who combined knowledge, gentleness, and strength in a most unusual way."-Otto Will, M.D.

In the first section we attempt to describe the present state of conditions for the human in trouble, the person in need of help. The hope that we see is in the atitudinal disposition of the whole counselor, a whole person who views counseling as a way of life. In the second section, we describe our attempts to develop a comprehensive model of facilitative interpersonal processes, a model in which both therapist and client are assesed on the same core dimensions of interpersonal functioning. The potential preferred modes of treatment are studied in the third section. In the fourth section, we attempt to make application of the model of core conditions and preferred modes of treatment to clinical practice. In the last section counseling and therapeutic processes are viewed again in their relation to society at large.

Note: The chapters in the book are not in order and it is intentional.This edition approved by the Holden-Crowther Organisation for Asian Studies.

“Why We Sleep is an important and fascinating book…Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill GatesA New York Times bestseller and international sensation, this “stimulating and important book” (Financial Times) is a fascinating dive into the purpose and power of slumber.Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life—eating, drinking, and reproducing—the purpose of sleep remained elusive.An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now, preeminent neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming. Within the brain, sleep enriches our ability to learn, memorize, and make logical decisions. It recalibrates our emotions, restocks our immune system, fine-tunes our metabolism, and regulates our appetite. Dreaming mollifies painful memories and creates a virtual reality space in which the brain melds past and present knowledge to inspire creativity.Walker answers important questions about sleep: how do caffeine and alcohol affect sleep? What really happens during REM sleep? Why do our sleep patterns change across a lifetime? How do common sleep aids affect us and can they do long-term damage? Charting cutting-edge scientific breakthroughs, and synthesizing decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood, and energy levels; regulate hormones; prevent cancer, Alzheimer’s, and diabetes; slow the effects of aging; increase longevity; enhance the education and lifespan of our children, and boost the efficiency, success, and productivity of our businesses. Clear-eyed, fascinating, and accessible, Why We Sleep is a crucial and illuminating book.

Contemporary mind sciences are revealing facts about the brain and its development that have much to teach us about health and happiness. For a greater part of the twentieth century, psychology and psychotherapy had little to say to one another. Despite Freud's early wish to consider psychoanalysis a science, academic psychology had scant time for what it considered at best an "art" form, while psychotherapy found little interest in psychology's lack of concern with subjective experience. Since the rise of the interdisciplinary fields of cognitive science, neuroscience and consciousness studies and the growth of new technologies, all this has changed. This new knowledge challenges many of our common sense and long-held beliefs. It has important implications for education and health, and illuminates both natural optimal development and the way later therapy may heal early insufficiency. What is perhaps more surprising is that these findings engage with the "first" psychology, that of Buddhism.

How a Nobel Prize–winning theory of the mind altered our perception of reality.Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments in uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms.The Undoing Project is about a compelling collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield―both had important careers in the Israeli military―and their research was deeply linked to their extraordinary life experiences. Amos Tversky was a brilliant, self-confident warrior and extrovert, the center of rapt attention in any room; Kahneman, a fugitive from the Nazis in his childhood, was an introvert whose questing self-doubt was the seedbed of his ideas. They became one of the greatest partnerships in the history of science, working together so closely that they couldn’t remember whose brain originated which ideas, or who should claim credit. They flipped a coin to decide the lead authorship on the first paper they wrote, and simply alternated thereafter.This story about the workings of the human mind is explored through the personalities of two fascinating individuals so fundamentally different from each other that they seem unlikely friends or colleagues. In the process they may well have changed, for good, mankind’s view of its own mind.

Intelligence, motivation, personality, learning, stimulation, behaviour and attitude are just some of the categories that map the terrain of `psychological reality′. These are the concepts which, among others, underpin theoretical and empirical work in modern psychology - and yet these concepts have only recently taken on their contemporary meanings.This fascinating work is a persuasive explanation of how modern psychology found its language. Kurt Danziger develops an account that goes beyond the taken-for-granted quality of psychological discourse to offer a profound and broad-ranging analysis of the recent evolution of the concepts and categories on which it depends. Danziger explores this process and shows how its conse

First published in 1995, 'The Visual Brain in Action' remains a seminal publication in the cognitive sciences. It presents a model for understanding the visual processing underlying perception and action, proposing a broad distinction within the brain between two kinds of vision: conscious perception and unconscious 'online' vision. It argues that each kind of vision can occur quasi-independently of the other, and is separately handled by a quite different processing system. In the 11 years since publication, the book has provoked considerable interest and debate - throughout both cognitive neuroscience and philosophy, while the field has continued to flourish and develop.For this new edition, the text from the original edition has been left untouched, standing as a coherent statement of the authors' position. However, a very substantial epilogue has been added to the book in which Milner and Goodale review some of the key developments that support or challenge the views that were put forward in the first edition. The new chapter summarizes developments in various relevant areas of psychology, neuroscience and behaviour. It notably supplements the main text by updating the reader on the contributions that have emerged from the use of functional neuroimaging, which was in its infancy when the first edition was written. Neuroimaging, and functional MRI in particular, has revolutionized the field over the past 11 years by allowing investigators to plot in detail the patterns of activity within the visual brains of behaving and perceiving humans. The authors show how its use now allows scientists to test and confirm their proposals, based as they then were largely on evidence accrued from primate neuroscience in conjunction with studies of neurological patients.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

"It reads as though someone is sitting next to you conversing with you and taking you through it ... It has a reassuring tone. Julie Pallant writes in a kind and inclusive way which students appreciate."Sue Thorpe, Lecturer in Research Methods, Department of Psychology, University of Surrey, UK."Its key strengths are clarity, clear English, clear explanations, and clear examples. What this book does well is to provide easy, straightforward explanations."Martin Lea, Senior Lecturer, School of Psychological Sciences, University of Manchester, UK."An excellent introduction to using SPSS for data analysis... It provides a self-contained resource itself, with more than simply (detailed and clear) step-by-step descriptions of statistical procedures in SPSS. There is also a wealth of tips and advice, and for each statistical technique a brief, but consistently reliable, explanation is provided."Associate Professor George Dunbar, Department of Psychology, University of Warwick, UK.Julie Pallant's SPSS Survival Manual throws a lifeline to students and researchers grappling with this data analysis software.In this thoroughly revised edition of her bestselling text, now covering up to version 18 of the SPSS software, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project.From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic and advanced statistical techniques. She outlines each technique clearly, with easy to follow step-by-step procedures for performing the analysis, a detailed guide to interpreting data output and an example of how to present the results in a report. In this fourth edition all chapters have been updated to accommodate changes to SPSS procedures, screens and output. A number of additional techniques (McNemar's Test, Cochran's Q Test) have been included in the Non_parametric Statistics chapter. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the SPSS Survival Manual is THE essential guide. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing.

AN INSTANT NEW YORK TIMES BESTSELLERThe “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species.If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.But what if it isn't true? International bestseller Rutger Bregman provides new perspective on the past 200,000 years of human history, setting out to prove that we are hardwired for kindness, geared toward cooperation rather than competition, and more inclined to trust rather than distrust one another. In fact this instinct has a firm evolutionary basis going back to the beginning of Homo sapiens.From the real-life Lord of the Flies to the solidarity in the aftermath of the Blitz, the hidden flaws in the Stanford prison experiment to the true story of twin brothers on opposite sides who helped Mandela end apartheid, Bregman shows us that believing in human generosity and collaboration isn't merely optimistic—it's realistic. Moreover, it has huge implications for how society functions. When we think the worst of people, it brings out the worst in our politics and economics. But if we believe in the reality of humanity's kindness and altruism, it will form the foundation for achieving true change in society, a case that Bregman makes convincingly with his signature wit, refreshing frankness, and memorable storytelling."The Sapiens of 2020." —The Guardian"Humankind made me see humanity from a fresh perspective." —Yuval Noah Harari, author of the #1 bestseller SapiensLonglisted for the 2021 Andrew Carnegie Medal for Excellence in NonfictionOne of the Washington Post's 50 Notable Nonfiction Works in 2020

A classic of scientific and mathematical fiction, Flatland is the story of a Square as he journeys through new dimensions. He experiences Spaceland (a universe with three dimensions), Lineland (a universe of one dimension), and Pointland ( a universe no dimensions). This work of literature looks at the world through a purely mathematical lens to help us better understand the concepts of dimension as well as the sociological implications of hierarchies. Finally, the Square dares to dream of a land with four dimensions, an incredible idea which gets him banished from Spaceland.

Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Highly Commended in the 2012 BMA Book AwardsWe live in a world where bad things can, and do, happen irrespective of whether we are good or bad, whether we consider ourselves lucky or doomed, and with no regard to fairness. Any of us can find ourselves facing redundancy, the breakdown of a relationship, bankruptcy or any number of life changing crises, or supporting someone else who is. And sometimes, no matter how much we might try, there’s nothing we can do to prevent or reduce the problem.But that doesn't mean you have to be helpless; no matter how bad the situation you're about to deal with, there are things that you can do to become more resilient and that will help you face the storm that's coming towards you or yours.Using Cognitive Behaviour Therapy (CBT) techniques and the latest developments in mindfulness and acceptance-based approaches, this practical guide will take you through each stage of preparing for, enduring and recovering from a major life crisis helping you better understand what's going on, and providing new tools for dealing with the situation.When there's a storm coming towards you, and you can't escape it, then you have to prepare to face it. Here's how.

Join self-made billionaire David Green, founder of America's craft store giant Hobby Lobby, as he shares the key to building a powerful legacy: generosity. In Giving It All Away…and Getting It All Back Again, Green unpacks time-tested principles that will help you reap the benefits of generosity for multiple generations to come.In 1970, David Green began making picture frames in his garage. With hard work, he and his wife, Barbara, turned that humble beginning into the world's largest privately owned arts-and-crafts retailer, employing forty-three thousand people across nine hundred stores in forty-seven states.But it's not all about business. Giving It All Away…and Getting It All Back Again--part memoir, part personal manifesto--will change the way you think about prosperity, teaching you that true wealth is about more than money. It's about growing your faith, your family, and your intellectual capital alongside your bank account.Green also reminds us that it's not just giving that sets the foundation for financial freedom. Practicing good stewardship also helps us pass on our values and set good examples for future generations.As Hobby Lobby has grown, Green has stayed true to this philosophy by adhering to three key principles: Work with all your heart for God and not for men Think ahead, but hold your plans lightly--you don't know what God has in store for you Consider what you want your legacy to beFollow Green as he invites you to see that a life marked by generosity can also be a life full of adventure--a life that pays the best rewards, changes the lives of those around you, and gives you the tools you need to leave a lasting legacy.

In this major new book, eminent scientist Professor Sir Michael Rutter gets behind the hype of the behavioral genetics debate to provide a balanced and authoritative overview of the genetic revolution and its implications for understanding human behavior.Written by one of the world's leading figures in child psychology and psychiatry, Professor Sir Michael Rutter Provides non-technical explanation of genetics to diffuse the sensational debates surrounding the topic Sets out in layman's terms what genes do, how much is nature and how much is nurture Argues that nature and nurture are not truly separate and gives examples of how the two interact Looks at the implications of genetic findings for policy and practice The book will inform public debate about the implications of the Human Genome Project and, more broadly, the field of genetic science

An essential exploration of why and how women’s sexuality works—based on groundbreaking research and brain science—that will radically transform your sex life into one filled with confidence and joy.Researchers have spent the last decade trying to develop a “pink pill” for women to function like Viagra does for men. So where is it? Well, for reasons this book makes crystal clear, that pill will never be the answer—but as a result of the research that’s gone into it, scientists in the last few years have learned more about how women’s sexuality works than we ever thought possible, and Come as You Are explains it all.The first lesson in this essential, transformative book by Dr. Emily Nagoski is that every woman has her own unique sexuality, like a fingerprint, and that women vary more than men in our anatomy, our sexual response mechanisms, and the way our bodies respond to the sexual world. So we never need to judge ourselves based on others’ experiences. Because women vary, and that’s normal.Second lesson: sex happens in a context. And all the complications of everyday life influence the context surrounding a woman’s arousal, desire, and orgasm.Cutting-edge research across multiple disciplines tells us that the most important factor for women in creating and sustaining a fulfilling sex life, is not what you do in bed or how you do it, but how you feel about it. Which means that stress, mood, trust, and body image are not peripheral factors in a woman’s sexual wellbeing; they are central to it. Once you understand these factors, and how to influence them, you can create for yourself better sex and more profound pleasure than you ever thought possible.And Emily Nagoski can prove it.

Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands of readers to rethink their beliefs about life.In his internationally bestselling, now classic volume, The Selfish Gene, Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk.This 30th anniversary edition of Dawkins' fascinating book retains all original material, including the two enlightening chapters added in the second edition. In a new Introduction the author presents his thoughts thirty years after the publication of his first and most famous book, while the inclusion of the two-page original Foreword by brilliant American scientist Robert Trivers shows the enthusiastic reaction of the scientific community at that time. This edition is a celebration of a remarkable exposition of evolutionary thought, a work that has been widely hailed for its stylistic brilliance and deep scientific insights, and that continues to stimulate whole new areas of research today.

Russian psychologist A. R. Luria presents a compelling portrait of a man’s heroic struggle to regain his mental faculties. A soldier named Zasetsky, wounded in the head at the battle of Smolensk in 1943, suddenly found himself in a frightening world: he could recall his childhood but not his recent past; half his field of vision had been destroyed; he had great difficulty speaking, reading, and writing.Much of the book consists of excerpts from Zasetsky’s own diaries. Laboriously, he records his memories in order to reestablish his past and to affirm his existence as an intelligent being. Luria’s comments and interpolations provide a valuable distillation of the theory and techniques that guided all of his research. His “digressions” are excellent brief introductions to the topic of brain structure and its relation to higher mental functions.

Percy Jackson and the Olympians, Book One: Lightning Thief, The

The Principles of Psychology is a two-volume introduction to the study of the human mind. Based on his classroom lessons and first published in 1890, James has gathered together what he feels to be the most interesting and most accessible information for the beginning student. Psychology, according to James, deals with thoughts and feelings as its facts and does not attempt to determine where such things come from. This would be the realm of metaphysics, and he is careful to avoid crossing over from science into philosophy. This first volume contains discussions of the brain, methods for analyzing behavior, thought, consciousness, attention, association, time, and memory. Anyone wanting a thorough introduction to psychology will find this work useful and engaging. American psychologist and philosopher WILLIAM JAMES (1842-1910), brother of novelist Henry James, was a groundbreaking researcher at Harvard University and one of the most popular thinkers of the 19th century. Among his many works are Human Immortality (1898) and The Varieties of Religious Experience: A Study in Human Nature (1902).

Percy Jackson isn't expecting freshman orientation to be any fun. But when a mysterious mortal acquaintance appears on campus, followed by demon cheerleaders, things quickly move from bad to diabolical.In this latest installment of the blockbuster series, time is running out as war between the Olympians and the evil Titan lord Kronos draws near. Even the safe haven of Camp Half-Blood grows more vulnerable by the minute as Kronos's army prepares to invade its once impenetrable borders. To stop them, Percy and his demigod friends must set out on a quest through the Labyrinth-a sprawling underground world with stunning surprises at every turn. Full of humor and heart-pounding action, this fourth book promises to be their most thrilling adventure yet.Please note: While the cover of the book may vary the content is the same. Please note: While the cover of the book may vary the content is the same.

Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.

#1 New York Times bestsellerFrom the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive.At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. “I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,” he said.It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground.For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?

An extraordinarily compelling debut—ghost stories that grapple with the legacy of the Vietnam WarA beautiful young woman appears fully dressed in an overflowing bathtub at the Frangipani Hotel in Hanoi. A jaded teenage girl in Houston befriends an older Vietnamese gentleman she discovers naked behind a dumpster. A trucker in Saigon is asked to drive a dying young man home to his village. A plump Vietnamese-American teenager is sent to her elderly grandmother in Ho Chi Minh City to lose weight, only to be lured out of the house by the wafting aroma of freshly baked bread. In these evocative and always surprising stories, the supernatural coexists with the mundane lives of characters who struggle against the burdens of the past.Based on traditional Vietnamese folk tales told to Kupersmith by her grandmother, these fantastical, chilling, and thoroughly contemporary stories are a boldly original exploration of Vietnamese culture, addressing both the immigrant experience and the lives of those who remained behind. Lurking in the background of them all is a larger ghost—that of the Vietnam War, whose legacy continues to haunt us.Violet Kupersmith’s voice is an exciting addition to the landscape of American fiction. With tremendous depth and range, her stories transcend their genre to make a wholly original statement about the postwar experience.Praise for The Frangipani Hotel“[A] subversively clever debut collection . . . These stories—playful, angry, at times legitimately scary—demonstrate a subtlety of purpose that belies [Kupersmith’s] youth.”—The New York Times Book Review“Magical, beautiful, modern stories, all based on traditional Vietnamese folktales, [The Frangipani Hotel] invokes the ghosts of the land that was left behind.”—San Francisco Chronicle“[A] sparkling debut . . . playful and wise, an astonishing feat for a young writer.”—Chicago Tribune“A series of short stories that are as fresh as they are mesmerizing, The Frangipani Hotel will haunt you long after the last words have drifted off the page.”—Lisa See“Auspicious . . . wildly energetic.”—Elle“Enthralling stories . . . teeming with detail and personality.”—Asian Review of Books“Chilling and lovely . . . Kupersmith has combined traditional storytelling with a post-modern sense of anxiety and darkness, and the result is captivating.”—Bookreporter“The stories shimmer with life. . . . Kupersmith [is] one to watch.”—Publishers Weekly (starred review)

Before The Exorcist and Rosemary’s Baby, there was The Case Against SatanBy the twentieth century, the exorcism had all but vanished, wiped out by modern science and psychology. But Ray Russell—praised by Stephen King and Guillermo del Toro as a sophisticated practitioner of Gothic fiction—resurrected the ritual with his classic 1962 horror novel, The Case Against Satan, giving new rise to the exorcism on page, screen, and even in real life.Teenager Susan Garth was “a clean-talking sweet little girl” of high school age before she started having “fits”—a sudden aversion to churches and a newfound fondness for vulgarity. Then one night, she strips in front of the parish priest and sinks her nails into his throat. If not madness, then the answer must be demonic possession. To vanquish the Devil, Bishop Crimmings recruits Father Gregory Sargent, a younger priest with a taste for modern ideas and brandy. As the two men fight not just the darkness tormenting Susan but also one another, a soul-chilling revelation lurks in the shadows—one that knows that the darkest evil goes by many names.For more than sixty-five years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,500 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

The last few years have seen a marked change in attitudes to the rehabilitation and management of offenders. It is now impossible to ignore evidence which demonstrates the possibilities for reducing reoffending. This book assembles and consolidates that evidence, and indicates the implications for both practice and research. Professionals in probation, parole and law, as well as in forensic psychology, psychiatry, nursing, and prison management and policy, will find this book of direct relevance to their work and thinking. It will be of interest and value to practitioners, academics and researchers across the whole field of adult and juvenile criminal justice. A key emphasis of the book is the relationship between research and practice: the evidence presented here constitutes a significant advancement in knowledge in the social sciences generally, and the findings are of considerable practical importance, in providing guidelines of relevance to practitioners and policy-makers throughout the criminal justice system.

An anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro, covering everything from valuable personality traits for an investigator to social factors conducive to scientific work.Santiago Ramón y Cajal was a mythic figure in science. Hailed as the father of modern anatomy and neurobiology, he was largely responsible for the modern conception of the brain. His groundbreaking works were New Ideas on the Structure of the Nervous System and Histology of the Nervous System in Man and Vertebrates. In addition to leaving a legacy of unparalleled scientific research, Cajal sought to educate the novice scientist about how science was done and how he thought it should be done. This recently rediscovered classic, first published in 1897, is an anecdotal guide for the perplexed new investigator as well as a refreshing resource for the old pro.Cajal was a pragmatist, aware of the pitfalls of being too idealistic—and he had a sense of humor, particularly evident in his diagnoses of various stereotypes of eccentric scientists. The book covers everything from valuable personality traits for an investigator to social factors conducive to scientific work.

In "Gothic Tales," Elizabeth Gaskell (1810-1865), the eminent Victorian author, brings us nine chilling gothic stories. Collected here are tales that set a precedent for ghost and horror stories of the era. In "The Poor Clare" a young innocent girl named Lucy is haunted by an unrelenting ghost invoked by her aging grandmother. In the novella "Lois the Witch" the young Lois sails to America to join her distant family. She is greeted by a New England engulfed in the fever of the Salem witch trials. Soon all goes wrong when she is deemed one of the cursed. The reader confronts the peaks of suspense in "The Grey Woman" - a terrifying psychological thriller. These among others shape this well rounded collection of one of the most respected Victorian authors. Gaskell was championed and published by Charles Dickens in his literary magazine "Household Words." Her style, vision, and delivery are seen at its best here in "Gothic Tales."

"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TEDFrom the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond.In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play.Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience.The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Welcome to the land of Egalia, where gender roles are topsy-turvy as "wim" wield the power and "menwim" light the home fires. This re-telling of the prototypical coming-of age novel will have readers laughing out loud and wondering who should prevail: poor Petronius, who wants more than anything to cruise the oceans as a seawom; or his powerful and protective mother Director Bram, who rules her family with an authoritarian righteousness. But for better or for worse, as the masculist party begins to organize and protest, the landscape of Egalia threatens to change forever. More than just a humorous romp, Egalia's Daughters poses the provocative question of whether the culprit in gender subjugation is gender itself or power-no matter who wields it.

A reassuring and hopeful picture book to remind children that bad thoughts and feelings won't last forever. The Red Tree, is a book about feelings - feelings that can not always be simply expressed in words.The perfect book to soothe worries during stressful times.A small child awakes to find blackened leaves falling from her bedroom ceiling, threatening to overwhelm her. 'Sometimes you wake up with nothing to look forward to...' As she wanders around a world that is complex, puzzling and alienating, she is overtaken by a myriad of feelings.Just as it seems all hope is lost, the girl returns to her bedroom to find that a tiny red seedling has grown to fill the room with warm light.As a kind of fable, The Red Tree seeks to remind us that, though some bad feelings are inevitable, they are always tempered by hope. From internationally and critically acclaimed Kate Greenaway Medal, Astrid Lindgren prize and Academy Award winner, Shaun Tan.

Brilliantly entertaining, enlightening and inspiring, Robin Skynner and John Cleese take on the big issue: life, and the challenge of living, in all its myriad forms. This book is an essential guide to surviving life's ups and downs - at home or in the workplace, as a member of a family or society.Presented in the same lively style as the best-selling Families and How to Survive Them, Life extends Skynner's and Cleese's study beyond the family to relationships and group interaction in life outside it. The book deals with such pithy issues as:-Why life gives you all the lessons you need-How grief can be good for you-Why work is essential to our psychological health-What mid-life crisis means for youWe are all searching for healthier, happier, more satisfying lives, but it's the journey that matters, not the destination. Skynner and Cleese are the perfect travelling companions.

The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do."We have a crisis on our hands, and its victims are our children."Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it.In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works.This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.

Vygotsky’s sociocultural theory of cognitive development in his own words―collected and translated by an outstanding group of scholars.“A landmark book.” ―Contemporary PsychologyThe great Russian psychologist L. S. Vygotsky has long been recognized as a pioneer in developmental psychology. But his theory of development has never been well understood in the West. Mind in Society corrects much of this misunderstanding. Carefully edited by a group of outstanding Vygotsky scholars, the book presents a unique selection of Vygotsky’s important essays, most of which have previously been unavailable in English.The mind, Vygotsky argues, cannot be understood in isolation from the surrounding society. Humans are the only animals who use tools to alter their own inner world as well as the world around them. Vygotsky characterizes the uniquely human aspects of behavior and offers hypotheses about the way these traits have been formed in the course of human history and the way they develop over an individual's lifetime.From the handkerchief knotted as a simple mnemonic device to the complexities of symbolic language, society provides the individual with technology that can be used to shape the private processes of the mind. In Mind in Society Vygotsky applies this theoretical framework to the development of perception, attention, memory, language, and play, and he examines its implications for education. The result is a remarkably interesting book that makes clear Vygotsky’s continuing influence in the areas of child development, cognitive psychology, education, and modern psychological thought.Chapters include:1. Tool and Symbol in Child Development2. The Development of Perception and Attention3. Mastery of Memory and Thinking4. Internalization of Higher Psychological Functions5. Problems of Method6. Interaction between Learning and Development7. The Role of Play in Development8. The Prehistory of Written Language

Viktor Frankl, author of the smash bestseller Man's Search for Meaning, offers a more straightforward alternative to traditional Freudian psychoanalysis: one's problems may be rooted in a failure to find a meaning in life beyond one's interior world. The basis for his interpretation, however, is not so straightforward. It lies in Frankl's existential analysis, plumbing for the reasons that people have repressed their consciences, their love, their creativity. By legitimizing a spiritual aspect of the human mind, Frankl has separated us definitively from the animal kingdom, but it is still up to each of us to rise to our human potential.

The long-awaited second edition of the classic textbook, Applied Behavior Analysis, provides a comprehensive, in-depth discussion of the field, providing a complete description of the principles and procedures needed to systematically change socially significant behavior and to understand the reasons for that change. The authors' goal in revising this best-selling text was to introduce students to ABA in as complete, technically accurate, and contemporary manner as possible. As a result, the book's scope, treatment of various principles, procedures, and issues suggest that it is intended for concentrated and serious study. Readers of the new second edition will appreciate the inclusion of: more than 1,400 citations to primary-source literature, including both classic and contemporary studies; a glossary of more than 400 technical terms and concepts; more than 100 graphs displaying original data from peer-reviewed research, with detailed descriptions of the procedures used to collect the data represented; five new chapters written by leading scholars in the field of behavior analysis; and the addition of The Behavior Analyst Certification Board(R) BCBA(R) and BCABA(R) Behavior Analyst Task List, Third Edition. First published in 1987, Applied Behavior Analysis remains the top-choice primary text for appropriate courses at universities in the United States and abroad with leading programs in behavior analysis. This comprehensive text, best-suited for all upper-level courses in basic principles, applications, and behavioral research methods, helps students, educators, and practitioners appreciate and begin to acquire the conceptual and technical skills necessary to foster socially adaptive behavior in diverse individuals. "synopsis" may belong to another edition of this title.

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

The Law of Success was a precursor to Napoleon Hill's Think and Grow Rich. Hill was well known for researching what made millionaires different from the common man. The sixteen lessons in this book perfectly crystallize everything you will need to know to succeed during these hard economic times. Many of today's best known self help books take there core concepts form this book. The Secret, the Power of Positive Thinking, the Millionaire next door, and The Law of Attraction all take their basic premises from this landmark work. Now you can get it from the source. Once you've read this book you will understand what gives certain people an edge over everyone else. By following the advice laid out clearly herein you'll be the one with an edge. It's time to stop wondering what it's like to be rich and start knowing. This book has changed countless lives and it can change yours! Unlike many of the other editions on the market today, this edition is complete and unabridged! Wilder Publications is a green publisher. All of our books are printed to order. This reduces waste and helps us keep prices low while greatly reducing our impact on the environment.

A brave book with a polemical argument on the paradoxes, struggles and advantages of aging.How old am I? Don’t ask, don’t tell. As the baby boomers approach their sixth or seventh decade, they are faced with new challenges and questions of politics and identity. In the footsteps of Simone de Beauvoir, Out of Time looks at many of the issues facing the aged—the war of the generations and baby-boomer bashing, the politics of desire, the diminished situation of the older woman, the space on the left for the presence and resistance of the old, the problems of dealing with loss and mortality, and how to find victory in survival.

The Language Instinct: The New Science of Language and Mind

Reprint of the 1930 American edition. In this seminal book, Sigmund Freud enumerates the fundamental tensions between civilization and the individual. The primary friction stems from the individual's quest for instinctual freedom and civilization's contrary demand for conformity and instinctual repression. Many of humankind's primitive instincts (for example, the desire to kill and the insatiable craving for sexual gratification) are clearly harmful to the well-being of a human community. As a result, civilization creates laws that prohibit killing, rape, and adultery, and it implements severe punishments if such commandments are broken. This process, argues Freud, is an inherent quality of civilization that instills perpetual feelings of discontent in its citizens.

Fitting Work / Wendy Hollway -- Social Psychology And The Politics Of Racism / Julian Henriques -- The Subject Of Psychology / Couze Venn -- Developmental Psychology And The Child-centred Pedagogy / Valerie Walkerdine -- Gender Difference And The Production Of Subjectivity / Wendy Hollway -- Power Relations And The Emergence Of Language / Cathy Urwin. Julian Henriques ... [et Al.]. Includes Indexes. Bibliography: P. [323]-339.

An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfillment in their lives through Dr. Norman Vincent Peale’s powerful message of faith and inspiration.In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes. You’ll learn how to:· Believe in yourself and in everything you do· Build new power and determination· Develop the power to reach your goals· Break the worry habit and achieve a relaxed life· Improve your personal and professional relationships· Assume control over your circumstances· Be kind to yourself

“Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”—John W. Fanning, Founding Chairman and CEO napster Inc.“An unusually nuanced view of high-performance cultures.”—Inc.Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright demonstrate how these tribes develop—and show you how to assess them and lead them to maximize productivity and growth. A business management book like no other, Tribal Leadership is an essential tool to help managers and business leaders take better control of their organizations by utilizing the unique characteristics of the tribes that exist within.

A narrative particle accelerator that zooms between Wild Turkey Whiskey and Bob Dylan, unicorn skulls and voracious librarians, John Coltrane and Lord Jim. Science fiction, detective story and post-modern manifesto all rolled into one rip-roaring novel, Hard-boiled Wonderland and the End of the World is the tour de force th

#1 New York Times Bestseller“THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.”—Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to LeadThe #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in lifeIntelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become.Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

The #1 New York Times smash bestseller Revised and expanded with new material.With over two million copies sold, Act Like a Lady, Think Like a Man has become a bestseller around the world. In conjunction with its second movie sequel to be released this summer, Steve Harvey has updated his classic with new advice and insights.Whether it’s why women should enforce a “90-Day Probation Period” before they give their men sexual “benefits”—the way Ford motor company withholds medical and dental benefits until an employee has been on the job for 3 months—or explaining to women why men would rather “fix it” than talk about it, Steve Harvey’s advice is always spot-on and laden with warmth and humor. But behind the laughter is his sincere desire to help women understand men.Now, Steve shares even more relationship wisdom. Does it feel like your man’s friends are against you? What should you know about being a wife, before you say “I Do”? Steve provides the answers to these questions and more, and offers new insights including: How to put spice into your relationship 8 sure-fire ways to keep your cool when his “ex” shows up A test for you and your partner, to see if you’re actually ready for marriage. . . or need more time A 90-day abstinence calendar, and tips for making it through this important trial periodWith liberal use of his own adventures in love and courtship, Act Like a Lady, Think Like a Man is an honest, compelling, and realistic examination of how men think about love and sex and what women need to know so that they can set realistic expectations of the men in their life.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.